Originally posted by supertvfan101:
Fact is "Reaper" gets NO off network promotion, if no one watches the CW for commercials they don't see the ads, i've seen "OMFG" billboards all over town and in magazines, no such love for Reaper. The CW also promoted the return of GOSSIPGIRL with a constant ADBUG

by the network logo,7 days, 6 days...to Gossip Girl returns, is another example. The truth is most people have never heard of Reaper, and most people choose to ignore Gossip Girl.
The CW is pathetic, they also force People Magazine owned by Time Warner

to pimp this crappy show on the public with constant profiles on their actors, hoping we all believe that Gossip Girl is a hit.
On another note, networks should not need to promote veteran shows outside the typical season premieres and time period changes.