The netlet has issued a pilot order for a potential new half-hour newsmagazine. Said project, an evolution of its current advertiser-sponsored "content wraps," will include features on fashion, music, upcoming movies and new technology. "Extra" executive producers Lisa Gregorisch and Mike Miller are shepherding the pilot, which is being targeted for the network's Sunday, 7:00/6:00c slot.

quote:

Originally posted by TV-aholic:
"Extra" executive producers Lisa Gregorisch and Mike Miller are shepherding the pilot, which is being targeted for the network's Sunday, 7:00/6:00c slot.

That's the time slot where I figured it would fit.

That timeslot should be fine for it. Can't see it going anywhere else. They can shove some female driven comedy after it.

This may sound like a good idea, but the CW's audience is unlikely to embrace some sort of newsmagazine on Sunday at 7. Repeats would be a cheaper option.

quote:

This may sound like a good idea, but the CW's audience is unlikely to embrace some sort of newsmagazine on Sunday at 7. Repeats would be a cheaper option.

Newsmagazines are generally very cheap to produce... and if the few CWhat's Hot segments the network has aired this far are any indication, it'll be chok full of product placement. Better to grow the brand (what little there is) in a notoriously unwatched timeslot than air repeats, IMHO.

I feel like, at best, this will be an anti-60 Minutes.

I actually had been hoping for them to air a newsmagazine... even if it is just all that non-real news stuff that appeals to the younger demo.

I could see this leading into "The Game" or maybe "Hell on Earth".

Decent idea, though I wouldn't watch it myself.

I think maybe a more family-oriented show on Sundays at 7.00/6.00c. They could cut off 30 mins of Smackdown and put it their, or replace one of their sitcoms with it, but not their.

Who would go to the CW to watch a newsmagazine. Reba isn't a good fit with the network and their demographic, but "CW Now" would be?

It would be a more youthful newsmagazine like their short "Content Wrap" segments.

Speaking of newsmagazines, did anyone else watch the Bryant Gumbel hosted news special on poverty that aired on The CW yesterday at 3 pm.

This is the first network news program of The CW (I don't remember seeing any news programming from either WB or UPN), and it was a compelling documentary about poverty in America and the slums of Kenya.

If this first foray is indicative of quality, I give a thumbs up for CW Now, even though I suspect it will be more celebrity oriented.

If anyone sees daytime ratings next week, I'm curious to know how the CW news special does vis-a-vis their regular daytime stripping of What I Like About You and Reba.

A newsmagazine shows a step up in targeting an older audience. The WB targeted 12-24 year olds for most of their run and didn't target 18-34 until their last season. A newsmagazine with the right format and right content could do just as well in the demo as Reba did.

quote:

Originally posted by Jared:
Who would go to the CW to watch a newsmagazine. Reba isn't a good fit with the network and their demographic, but "CW Now" would be?

Ths kind of thing seems like it will either work OK or not at all. I have seen examples of this internationally that just fail, however it may be different.

This show seems not very big on the family content, maybe 30 year olds with 10 year olds but that's still a long shot at that.

quote:

Originally posted by NYHunter:
A newsmagazine shows a step up in targeting an older audience. The WB targeted 12-24 year olds for most of their run and didn't target 18-34 until their last season. A newsmagazine with the right format and right content could do just as well in the demo as Reba did.

quote:

Originally posted by Jared:
Who would go to the CW to watch a newsmagazine. Reba isn't a good fit with the network and their demographic, but "CW Now" would be?

This would be a massive flop. 18 to 34 year olds rarely care about newsmagazines or news at all for that matter.