Fall 2008/Midseason/March-May
Monday:
8:00 - One Tree Hill/ The Collection/ OTH
9:00 – Gossip Girl/ How to Lose a Guy in 10 Days/ Gossip Girl
Ok, so we ALL know comedies do not work on Mondays. So, I kept the CW’s April lineup. I just switched GG and OTH. GG seems more eight o’clockish to me….
In January, give OTH a break and insert The Collection. Also, give GG a break and launch another new show, How to Lose a Guy in 10 Days. In middle March bring GG and OTH with new eppys.
Tuesday:
8:00 – Smallville: The Final Season
9:00 – SV Spin-off – Justice League
The upcoming year is bound to be SV’s last. So, launch a final season countdown similar to the WB’s 7th Heaven campaign – try to bring back old viewers.
Since it is Smallville’s last year, curiosity for the show should be high. This would be the perfect time to get Justin Hartley and the gang and develop a Justice League Spin-off. It would be like “Cool Superhero Night”.
Wednesday:
8:00 – ANTM/ BATG/ ANTM: U Decide!
9:00 – 90210/ How to Teach Filthy Rich Girls/ 90210
Bring Top Model back in September but with a twist: Guys and Girls (or just guys, either one) – something to bring back interest in Top Model. What else do you program behind your most successful show? One of the most talked about pilots this season – 90210! This will definitely be a super ratings night.
In January bring back BATG, hopefully last time. Behind it launch, How to Teach Filthy Rich Girls, it will surely fill the void left by 90210.
In March start ANTM back up but with an even bigger twist: A LIVE performance from GUYS and GIRLS on Wednesdays! America will vote for their fave Model. Will kind of be like American Idol. Follow this revamped ANTM with the second half of 90210.
Thursday:
8:00 – Reaper/ Reaper/ ANTM: Results!
8:30 - The Game
9:00 – Supernatural/ FWAW/ Supernatural
In the fall move Reaper to the lead-off spot. The only reason SN is not there because we want it to keep its dark, scary edge. In January air Farmer Wants a Wife following Reaper.
In March, give Reaper a vacation and air the Top Model Results Show. This will be 30 minutes long. Follow it with The Game and then at 9, Supernatural.
Friday:
8:00 – EHC
8:30 – Untitled Sherry Shepherd Project
9:00 – The Game/ The Game/ Nanny Dallas
9:30 – 8DAW
Since comedies have failed on Mondays AND Sundays, try Fridays. Have reliable EHC lead off the night. Launch a new show, Untitled Sherry Shepherd Project, behind it. From there #1 comedy The Game will be the lead in for new show 8DAW.
In March, The Game will move behind ANTM. Nanny Dallas will take over the 9pm spot. Having an hour worth of family comedy lead-ins should boost ratings. Families who have nothing to do on Friday nights can stay home and a night full of laughter with the new CW comedies!
Sunday:
7:00 – DRAMA Repeats
8:00 – Wrecking Ball/ Undercover/ Wrecking Ball
9:00 - Austin Gold Hour – new hospital show
Since the 7:00 hour is rarely watched, have various drama repeats. At 8 premiere legal show Wrecking Ball. Out of Wrecking Ball, launch the 24 meets ER meets Grey’s Anatomy show, Austin Golden Hour. This night will be different from every other CW night due to the genres of these shows.
In January, allow Undercover to have a short 7-8 eppy run. Then bring back Wrecking Ball.
Returning……………..(#) = # of eppys to order
*Smallville (22)
*Supernatural (22)
*ANTM (11-13)
*Reaper (22)
*BATG (8)
*EHC (22)
*The Game (22)
*Gossip Girl (22)
*One Tree Hill (22)
*FWAW (6-8)
NEW!*ANTM: U Decide (12-14)
*ANTM: Results (12-14)
*90210 (13-22….depending on ratings)
*Wrecking Ball (13)
*Undercover (6-8)
*Austin Golden Hour (13-22….depending on ratings)
*Nanny Dallas (8-13…..depending on ratings)
*Untitled Sherry Shepherd Project (13-22….depending on ratings)
*8DAW (13-22….depending on ratings)
*The Collection (6-8)
*How to Teach Filthy Rich Girls (6-8)
*How to Lose a Guy in 10 Days (6-8)
*SV Spin-off! (13-22….depending on ratings)
Summer:*13 (8)
*Reaper (last couple of eppys)
*Fashion Magazine Show (8)
Canclled*PCD Present:
*Crowned
*Girlfriends
*Life is Wild
*Aliens in America
*WWE FNS
The goal is to have the least amount of repeats possible and gave a variety of shows. The CW needs to try new formats on programs because the current formats and procedures taking place ARE NOT working. Will the CW be able to afford all of these new shows? Maybe not. That’s why I have small episode ordered numbers. To make money (profit and ratings) You have to spend money.
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