What would be the point of spending money on movies to try and pull in 2 million viewers vs. spending nothing and settling for 1 million viewers from the reruns? If the CW was going to spend money on summer programming, it would be far more wise to spend that money on a fresh reality show or two than on another failed network movie night. Movie reruns just don't work on network TV anymore.

That is a good point. And I did think about the cost of getting the rights to air movies before I made that post. But, I still think if they aired a movie it would bring in more viewers to see the promotion for their fall lineup. The more often people tune into a network the more familar they become with it, and that is good for long-term growth.

Reality might be a more cheap solution. FWAW did pretty well for CW summer. But, that's all they had.

I think we both have fair points.

"Under One Roof" Flattens "Everybody Hates Chris" in Comparative Encore Ratings

Yes, "Under One Roof" is now most definitely the champion African-American sitcom in the 8-8:30 pm hour. Look at how much better it did last week when both series were in encores..."Under One Roof" did 150% better in A18-49 demo and 33% better in viewers.

quote:

Originally posted by TV-aholic:
For the Week Ending June 29, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
MyTV	Wed	8:00	30 min	Under One Roof [R]                 1.000	0.5
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.750	0.2

Yes, the CW is truely sad right now.

I would not be surprised if the entire MyTV lineup out performed EHC come this fall.

quote:

Originally posted by dumont:
"Under One Roof" Flattens "Everybody Hates Chris" in Comparative Encore Ratings

Yes, "Under One Roof" is now most definitely the champion African-American sitcom in the 8-8:30 pm hour. Look at how much better it did last week when both series were in encores..."Under One Roof" did 150% better in A18-49 demo and 33% better in viewers.

quote:

Originally posted by TV-aholic:
For the Week Ending June 29, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
MyTV	Wed	8:00	30 min	Under One Roof [R]                 1.000	0.5
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.750	0.2

For the Week Ending July 6, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            2.870	1.0
CW	Thu	8:00	60 min	Smallville  [R]                    1.740	0.6
CW	Thu	9:00	60 min	Supernatural [R]                   1.400	0.5
CW	Tue	9:00	60 min	Reaper [R]                         1.260	0.5
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          1.160	0.5

CW	Wed	8:00	60 min	Americas Next Top Model [R]        1.110	0.4
CW	Mon	8:00	60 min	Gossip Girl  [R]                   1.010	0.4
CW	Sun	8:30	30 min	Aliens In America [R]              1.010	0.4
CW	Sun	9:00	30 min	The Game [R]                       0.990	0.4
CW	Wed	9:00	60 min	Pussycat Dolls [R]                 0.980	0.4

CW	Sun	9:30	30 min	Girlfriends [R]                    0.950	0.4
CW	Mon	9:00	60 min	One Tree Hill  [R]                 0.920	0.4
CW	Tue	8:00	60 min	Beauty & the Geek [R]              0.890	0.4
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.890	0.4

For the Week Ending July 13, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Sun	8:30	30 min	Aliens In America [R]              7.000	0.3
CW	Fri	8:00	120 min	Friday Night SmackDown!            3.720	1.2
CW	Thu	9:00	60 min	Supernatural [R]                   2.020	0.7
CW	Thu	8:00	60 min	Smallville  [R]                    1.890	0.7
CW	Tue	9:00	60 min	Reaper [R]                         1.190	0.4

CW	Mon	8:00	60 min	Gossip Girl  [R]                   1.170	0.5
CW	Wed	8:00	60 min	Americas Next Top Model [R]        1.130	0.5
CW	Mon	9:00	60 min	One Tree Hill  [R]                 1.110	0.5
CW	Wed	9:00	60 min	Pussycat Dolls [R]                 0.970	0.4
CW	Sun	9:00	30 min	The Game [R]                       0.900	0.3

CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.880	0.3
CW	Sun	9:30	30 min	Girlfriends [R]                    0.840	0.3
CW	Tue	8:00	60 min	Beauty & the Geek [R]              0.750	0.3
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.660	0.2

quote:

Originally posted by TV-aholic:
For the Week Ending July 13, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Sun	8:30	30 min	Aliens In America [R]              7.000	0.3

Thanks! Your check is in the mail.

For the Week Ending July 20, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            4.340	1.5
CW	Thu	8:00	60 min	Smallville  [R]                    1.640	0.6
CW	Thu	9:00	60 min	Supernatural [R]                   1.540	0.5
CW	Tue	9:00	60 min	Reaper [R]                         1.530	0.6
CW	Mon	8:00	60 min	Gossip Girl  [R]                   1.190	0.5

CW	Wed	8:00	60 min	Americas Next Top Model [R]        1.180	0.5
CW	Mon	9:00	60 min	One Tree Hill  [R]                 1.110	0.4
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          1.040	0.4
CW	Wed	9:00	60 min	Pussycat Dolls [R]                 1.030	0.4
CW	Tue	8:00	60 min	Beauty & the Geek [R]              1.020	0.4

CW	Sun	8:30	30 min	Aliens In America [R]              0.880	0.3
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.850	0.4
CW	Sun	9:30	30 min	Girlfriends [R]                    0.850	0.3
CW	Sun	9:00	30 min	The Game [R]                       0.830	0.3

For the Week Ending July 27, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            3.920	1.4
CW	Thu	8:00	60 min	Smallville  [R]                    1.920	0.7
CW	Thu	9:00	60 min	Supernatural [R]                   1.600	0.6
CW	Mon	8:00	60 min	Gossip Girl  [R]                   1.320	0.6
CW	Tue	9:00	60 min	Reaper [R]                         1.180	0.5

CW	Mon	9:00	60 min	One Tree Hill  [R]                 1.100	0.5
CW	Wed	8:00	60 min	Americas Next Top Model [R]        1.080	0.4
CW	Tue	8:00	60 min	Beauty & the Geek [R]              1.020	0.5
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.960	0.4
CW	Sun	8:30	30 min	Aliens In America [R]              0.960	0.4

CW	Wed	9:00	60 min	Pussycat Dolls [R]                 0.860	0.3
CW	Sun	9:00	30 min	The Game [R]                       0.850	0.4
CW	Sun	9:30	30 min	Girlfriends [R]                    0.770	0.3
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.600	0.3

For the Week Ending August 3, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            4.020	1.3
CW	Thu	8:00	60 min	Smallville  [R]                    1.790	0.7
CW	Thu	9:00	60 min	Supernatural [R]                   1.610	0.6
CW	Mon	8:00	60 min	Gossip Girl  [R]                   1.240	0.5
CW	Sun	9:30	30 min	Girlfriends [R]                    1.190	0.4

CW	Sun	9:00	30 min	The Game [R]                       1.170	0.4
CW	Mon	9:00	60 min	One Tree Hill  [R]                 1.010	0.4
CW	Tue	9:00	60 min	Reaper [R]                         0.950	0.3
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.870	0.4
CW	Sun	8:30	30 min	Aliens In America [R]              0.860	0.4

CW	Tue	8:00	60 min	Beauty & the Geek [R]              0.850	0.3
CW	Wed	8:00	60 min	Americas Next Top Model [R]        0.830	0.3
CW	Wed	9:00	60 min	Pussycat Dolls [R]                 0.670	0.2
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.660	0.3

The whole CW lineup is repeats except the one show that is moving to MyNetworkTV. That is truely pathetic.

For the Week Ending August 10, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
---------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            3.640	1.1
CW	Thu	8:00	60 min	Smallville  [R]                    1.750	0.6
CW	Thu	9:00	60 min	Supernatural [R]                   1.740	0.7
CW	Mon	8:00	60 min	Gossip Girl  [R]                   1.170	0.5
CW	Tue	9:00	60 min	Reaper [R]                         1.140	0.4

CW	Mon	9:00	60 min	One Tree Hill  [R]                 1.090	0.4
CW	Wed	8:00	60 min	Americas Next Top Model [R]        1.080	0.4
CW	Tue	8:00	60 min	Beauty & the Geek [R]              1.030	0.4
CW	Sun	9:30	30 min	Girlfriends [R]                    0.970	0.4
CW	Sun	9:00	30 min	The Game [R]                       0.870	0.4

CW	Wed	9:00	60 min	Pussycat Dolls [R]                 0.800	0.3
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.720	0.3
CW	Sun	8:30	30 min	Aliens In America [R]              0.690	0.3
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.560	0.2

Next summer, CW has to do something to fix its lineup. There's no excuse for almost all of their shows struggling to get 1 million in viewership.

For the Week Ending August 17, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
---------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            4.240	1.4
CW	Thu	8:00	60 min	Smallville  [R]                    1.710	0.6
CW	Thu	9:00	60 min	Supernatural [R]                   1.340	0.5
CW	Tue	9:00	60 min	Reaper [R]                         1.160	0.5
CW	Mon	8:00	60 min	Gossip Girl  [R]                   1.140	0.5

CW	Wed	8:00	60 min	Americas Next Top Model [R]        1.030	0.4
CW	Sun	9:00	30 min	The Game [R]                       1.030	0.4
CW	Mon	9:00	60 min	One Tree Hill  [R]                 0.940	0.4
CW	Wed	9:00	60 min	Pussycat Dolls [R]                 0.930	0.4
CW	Sun	9:30	30 min	Girlfriends [R]                    0.910	0.3

CW	Tue	8:00	60 min	Beauty & the Geek [R]              0.850	0.4
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.650	0.2
CW	Sun	8:30	30 min	Aliens In America [R]              0.640	0.2
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.510	0.2

It's amazing that with all the promotion the CW has been cramming down our throats reguarding Gossip Girl, One Tree Hill,and AMTOPM,it's Smallville and Supernatural who are continuing to beat them in the ratings even in repeats.