Remember that the comedies and the Sunday Primetime shows were somewhat frequently falling below 1million viewers earlier this year. Lifting from the bottom up to raise that lower bar really is a good thing, especially with viewership trending down this time of year for all the network.

quote:

Originally posted by Obveeus:

quote:

Originally posted by TV-aholic:
For the Week Ending April 20, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Wed	8:00	60 min	America's Next Top Model           3.850	1.9
CW	Fri	8:00	120 min	Friday Night SmackDown!            3.710	1.1
CW	Thu	8:00	60 min	Smallville                         3.610	1.4
CW	Mon	9:00	60 min	One Tree Hill                      2.800	1.4
CW	Thu	9:00	60 min	Supernatural [R]                   2.120	0.8

CW	Wed	9:00	60 min	Pussycat Dolls: Girlicious         1.850	0.9
CW	Tue	9:00	60 min	Reaper [R]                         1.590	0.6
CW	Tue	8:00	60 min	Beauty & the Geek                  1.560	0.7
CW	Sun	9:00	30 min	The Game                           1.460	0.7
CW	Mon	8:00	60 min	Gossip Girl [R]                    1.320	0.6

CW	Sun	9:30	30 min	Girlfriends [R]                    1.270	0.6
CW	Sun	7:00	60 min	Top Model [R]                      1.180	0.5
CW	Sun	8:00	30 min	Everybody Hates Chris              1.140	0.4
CW	Sun	8:30	30 min	Aliens In America [R]              1.090	0.4

Everything over 1million viewers is good, for the CW, but only 4 shows over 1 in the demo isn't. Hopefully, Supernatural, Reaper, and Pussycat Dolls can join the 1 or better club next week with ANTM back at the 2+ level.

Honestly, if they cancel Reaper that leaves one program on this net that I'll watch: One Tree Hill and that's even a stretch here lately. I don't care anymore if they survive. Mismanagement from the top down has hurt them. I'd rather see what happens with MNTV next year. They have a shot at beating the Cdub in total viewers if Smackdown's viewers cross over.

quote:

Originally posted by Obveeus:
Remember that the comedies and the Sunday Primetime shows were somewhat frequently falling below 1million viewers earlier this year. Lifting from the bottom up to raise that lower bar really is a good thing, especially with viewership trending down this time of year for all the network.

I don't care if they're making improvements, year to year they're down 50% from the total audience of 7th Heaven and down nearly that much in the demo. Not to mention the comedies have lost 50% of their audience. If I were Cdub, I'd drop either Sunday or Friday programming next year and focus on rebuilding instead.

quote:

Originally posted by mushu_jj:
I don't care if they're making improvements, year to year they're down 50% from the total audience of 7th Heaven and down nearly that much in the demo. Not to mention the comedies have lost 50% of their audience. If I were Cdub, I'd drop either Sunday or Friday programming next year and focus on rebuilding instead.

Scaling back on nights of programming might not be such a bad idea. I mean when it's cause to celebrate that you've got a week where no program has less than 1 million viewers, it might be time to reevaluate things.

For the Week Ending April 27, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Wed	8:00	60 min	America's Next Top Model           4.350	2.1
CW	Fri	8:00	120 min	Friday Night SmackDown!            4.300	1.3
CW	Thu	8:00	60 min	Smallville                         3.620	1.5
CW	Mon	9:00	60 min	One Tree Hill                      2.920	1.4
CW	Mon	8:00	60 min	Gossip Girl                        2.500	1.3

CW	Wed	9:00	60 min	Pussycat Dolls: Girlicious         2.300	1.2
CW	Tue	9:00	60 min	Reaper                             2.250	1.0
CW	Thu	9:00	60 min	Supernatural                       2.220	1.0
CW	Sun	9:00	30 min	The Game                           1.580	0.6
CW	Tue	8:00	60 min	Beauty & the Geek                  1.540	0.7

CW	Sun	9:30	30 min	Girlfriends [R]                    1.430	0.5
CW	Sun	8:00	30 min	Everybody Hates Chris              1.300	0.5
CW	Sun	8:30	30 min	Aliens In America                  1.070	0.4
CW	Sun	7:00	60 min	Top Model [R]                      1.050	0.5

quote:

Originally posted by TV-aholic:

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Tue	9:00	60 min	Reaper                             2.250	1.0
CW	Thu	9:00	60 min	Supernatural                       2.220	1.0

I know they will start balling about timeslot, but this has to be disappointing for Supernatural. Reaper also had a whopping lead in of 1.54 million and a 0.7 demo. Growth is always better than losing viewers.

Week	Total	Demo
17-Feb	2.23	0.8/2.2
24-Feb	2.4	0.9/2.4
2-Mar	2.34	0.9/2.4
9-Mar	2.32	0.9/2.5
16-Mar	2.35	1.0/2.7
23-Mar	2.42	1.0/2.8
30-Mar	2.3	0.9/2.5
6-Apr	2.15	0.8/2.3
13-Apr	2.01	0.8/2.1
20-Apr	2.29	0.9/2.6
27-Apr	2.62	1.1/3.0

CW wasn't doing so hot for a while there (well honestly still isn't) but CW did post its best weekly totals in quite a while with the return of Gossip Girl. I see it inching up evermore slightly with a better showing by Reaper and Supernatural along with Farmer debuting to a stronger number than the slot had been getting.

For the Week Ending May 4, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Wed	8:00	60 min	America's Next Top Model           4.190	2.0
CW	Thu	8:00	60 min	Smallville                         3.810	1.6
CW	Fri	8:00	120 min	Friday Night SmackDown!            3.760	1.2
CW	Thu	9:00	60 min	Supernatural                       2.630	1.1
CW	Tue	9:00	60 min	Reaper                             2.580	1.1

CW	Mon	9:00	60 min	One Tree Hill                      2.570	1.2
CW	Mon	8:00	60 min	Gossip Girl                        2.530	1.3
CW	Wed	9:00	60 min	Farmer Wants A Wife                2.390	1.0
CW	Tue	8:00	60 min	Beauty & the Geek                  1.680	0.8
CW	Sun	9:00	30 min	The Game                           1.450	0.6

CW	Sun	9:30	30 min	Girlfriends [R]                    1.270	0.5
CW	Sun	8:00	30 min	Everybody Hates Chris              1.250	0.4
CW	Sun	8:30	30 min	Aliens In America                  1.020	0.4
CW	Sun	7:00	60 min	Top Model [R]                      0.850	0.4

Week	Total	Demo
17-Feb	2.23	0.8/2.2
24-Feb	2.4	0.9/2.4
2-Mar	2.34	0.9/2.4
9-Mar	2.32	0.9/2.5
16-Mar	2.35	1.0/2.7
23-Mar	2.42	1.0/2.8
30-Mar	2.3	0.9/2.5
6-Apr	2.15	0.8/2.3
13-Apr	2.01	0.8/2.1
20-Apr	2.29	0.9/2.6
27-Apr	2.62	1.1/3.0
4-May	2.56	1.1/3.0

Come on Reaper!! I'm really hoping this can continue to outperform Gossip Girl. I don't find it likely they will axe both.

"The new beast", I beleive I quote correctly from Nylon Magazine's recent interview with Josh Schwartz.

Mr Schwartz, by now, must be a deflated man. He is obviously talented in the persuasion
department or else Ms Ostroff would never have bought into his line of BS in the first place.

Given an outrageous revamp for his poorly rated show GG--he now goes on the attack over the less than stellar numbers the show produces.

The culprit,of course,is Neilson. Neilson is out of tune with modern day reality. It is inaccurate and misleading. It fails to capture the true audience numbers and so on and so forth.

Well yes and no is the answer. Is Neilson a perfect barometer of what is going on out their in viewerland? Probably not. But, and this is a tremendously vigorous but, every channel and every show plays out within the same parameters.

New Media is hard to quantify that is a given. But for Mr Schwartz's edification, the game is not simply about guaging audience numbers, it's about money and who pays the piper.

Much of new media in that sense is, to quote Shakespeare, "Much to do about nothing".

Can things change? Sure. Will they and over what time frame are very much the imponderables.

The point here is Mr Schwartz is so firmly stuck in the land of spin, he is insulting people's intelligence. It is a level playing field. Imperfect, maybe. But so what? Has he ever considered that ghastly possibility his show just sucks?

For the Week Ending May 11, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            4.210	1.4
CW	Wed	8:00	60 min	America's Next Top Model           4.020	2.0
CW	Thu	8:00	60 min	Smallville                         3.990	1.5
CW	Thu	9:00	60 min	Supernatural                       2.540	1.0
CW	Tue	9:00	60 min	Reaper                             2.510	1.0

CW	Mon	9:00	60 min	One Tree Hill                      2.290	1.1
CW	Wed	9:00	60 min	Farmer Wants A Wife                2.130	0.9
CW	Mon	8:00	60 min	Gossip Girl                        2.120	1.0
CW	Tue	8:00	60 min	Beauty & the Geek                  1.660	0.7
CW	Sun	9:00	30 min	The Game                           1.580	0.7

CW	Sun	8:00	30 min	Everybody Hates Chris              1.270	0.5
CW	Sun	9:30	30 min	Girlfriends [R]                    1.250	0.6
CW	Sun	8:30	30 min	Aliens In America                  1.140	0.4
CW	Sun	7:00	60 min	Top Model [R]                      0.920	0.3

For the Week Ending May 18, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Wed	8:00	60 min	America's Next Top Model           4.750	2.3
CW	Fri	8:00	120 min	Friday Night SmackDown!            4.180	1.2
CW	Thu	8:00	60 min	Smallville                         3.850	1.7
CW	Thu	9:00	60 min	Supernatural                       3.000	1.2
CW	Mon	9:00	60 min	One Tree Hill                      2.720	1.2

CW	Mon	8:00	60 min	Gossip Girl                        2.710	1.2
CW	Tue	9:00	60 min	Reaper                             2.080	0.9
CW	Wed	9:00	60 min	Farmer Wants A Wife                1.960	0.9
CW	Tue	8:00	60 min	Beauty & the Geek                  1.680	0.7
CW	Sun	9:00	30 min	The Game                           1.660	0.8

CW	Sun	8:00	30 min	Everybody Hates Chris              1.480	0.5
CW	Sun	8:30	30 min	Aliens In America                  1.280	0.5
CW	Sun	9:30	30 min	Girlfriends [R]                    1.200	0.5
CW	Sun	7:00	60 min	Top Model [R]                      0.980	0.4

For the Week Ending May 25, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            4.070	1.3
CW	Mon	9:00	60 min	One Tree Hill                      3.230	1.6
CW	Mon	8:00	60 min	Gossip Girl                        3.000	1.4
CW	Tue	9:00	60 min	Reaper                             2.530	1.1
CW	Thu	8:00	60 min	Smallville  [R]                    2.270	0.8

CW	Wed	9:00	60 min	Farmer Wants A Wife [R]            1.860	0.9
CW	Thu	9:00	60 min	Supernatural [R]                   1.790	0.6
CW	Wed	8:00	60 min	Farmer Wants A Wife [R]            1.610	0.6
CW	Tue	8:00	60 min	Reaper [R]                         1.560	0.7
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.950	0.4

CW	Sun	8:30	30 min	Aliens In America [R]              0.930	0.3
CW	Sun	9:00	30 min	The Game [R]                       0.910	0.3
CW	Sun	9:30	30 min	Girlfriends [R]                    0.870	0.4
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.780	0.3

For the Week Ending June 1, 2008

Net	Day	Time	Length	Program                         Viewers*	Demo
-------------------------------------------------------------------------------------
CW	Fri	8:00	120 min	Friday Night SmackDown!            3.850	1.2
CW	Wed	9:00	60 min	Farmer Wants A Wife                2.440	0.9
CW	Wed	8:00	60 min	Farmer Wants A Wife [R]            1.900	0.7
CW	Thu	8:00	60 min	Smallville  [R]                    1.880	0.7
CW	Tue	9:00	60 min	Reaper [R]                         1.530	0.6

CW	Thu	9:00	60 min	Supernatural [R]                   1.500	0.5
CW	Tue	8:00	60 min	Beauty & the Geek [R]              1.310	0.6
CW	Mon	8:00	60 min	Gossip Girl  [R]                   1.050	0.4
CW	Sun	8:00	30 min	Everybody Hates Chris [R]          0.970	0.3
CW	Sun	9:30	30 min	Girlfriends [R]                    0.960	0.5

CW	Sun	9:00	30 min	The Game [R]                       0.950	0.5
CW	Sun	8:30	30 min	Aliens In America [R]              0.930	0.3
CW	Mon	9:00	60 min	One Tree Hill  [R]                 0.900	0.3
CW	Sun	7:00	60 min	One Tree Hill [R]                  0.560	0.2