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Posted
See here for a terrific Upfront report by Mediaweek magazine featuring "The Big Bang Theory" on the cover. See here :

http://www.mediaweek.com/mediaweek/images/pdf/Upfront3.pdf

Quote from the article :

quote:
CBS which got CPM increases in the 6 to 8 percent range, was able to package its slew of solid returning dramas with new drama Cane and the net's Monday sitcom block, whose new entry Big Bang Theory, many buyers believe will be next season's breakout new comedy.
 
Posts: 101 | Registered: 15 November 2006Reply With QuoteEdit or Delete MessageReport This Post
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    Forums  Hop To Forum Categories  New on Monday  Hop To Forums  The Big Bang Theory (CBS)    Mediaweek Special Report : Media Buyers Believe BBT Will Be Next Breakout Hit