I would have thought FOX would have a full point, if not two, lead in the demo given how many repeats CBS and ABC have aired during the sweeps.
quote:
Originally posted by dumont: After 19 Days of 2009 February Sweep (in March), FOX Leading in A18-49s While CBS Victoring in Viewership and Heading Up Households
After 19 days of the 2009 February Sweep (in March), FOX remains the popular choice for the young adult demo, attracting the most A18-49s with 3.60, with CBS in second place at 2.97, ABC sits in third with 2.58, while NBC lags behind in fourth with 2.07. At the bottom are the mini-nets starting with Univision at 1.53, The CW at 0.74, and MyNetworkTV at 0.59 (16 nights).
In households, CBS leads, followed by FOX in second, ABC third (only 0.1 behind), NBC fourth and then the mininets. In average P2+ viewers, CBS retains bragging rights as most viewed with a 11,193,000 viewer average, with FOX second, ABC is third and NBC fourth. Univision is fifth, MyNetworkTV is sixth, and The CW is in seventh.
CBS, ABC, MyNetworkTV and Univision are all showing growth in all key measures of A18-49 demo, households and viewers from last years February Sweep. FOX is down by double digits on all measures, but that is due to the 'Super Bowl' being included in FOX's February Sweep numbers last year.
Overall for the seven networks, after 18 nights A18-49 demo is down -15% from the 'Super Bowl'-inflated Sweep last year, households are down -6% and P2+ viewers are down -9%.
nights nights
demo demo demo % won won
Rank web 2009 2008 chg 2009 2008
1 FOX 3.60 6.40 -44% 7 10.5
2 CBS 2.97 2.28 30% 7 1
3 ABC 2.58 2.48 4% 5 3
4 NBC 2.07 2.55 -19% 4.5
5 UNI 1.53 1.53 0%
6 CW 0.74 0.85 -13%
7 MNT* 0.59 0.47 25%
total 14.08 16.56 -15% 19 19
nights nights
HH HH HH HH won won
rank web 2009 2008 chg 2009 2008
1 CBS 7.0 5.3 30% 11 3.3
2 FOX 5.7 8.9 -36% 4 8.3
3 ABC 5.6 4.7 20% 4 3
4 NBC 3.8 4.9 -23% 4.3
5 UNI 2.0 1.7 12%
6 CW 1.2 1.5 -20%
7 MNT* 1.1 0.8 43%
total 26.3 27.8 -6% 19 19
nights nights
viewers viewers viewers viewers won won
rank web 2009 2008 chg 2009 2008
1 CBS 11.193 8.238 36% 10 3
2 FOX 9.709 16.575 -41% 5 9
3 ABC 8.683 7.406 17% 4 3
4 NBC 5.838 7.746 -25% 4
5 UNI 3.746 3.520 6%
6 MNT* 1.804 1.179 53%
7 CW 1.779 2.274 -22%
total 42.75 46.94 -9% 19 19
* 16 nights only for MNT
The data for this and last year are all final Nielsen numbers, except for the last three nights which are preliminary data (last eight nights for Univision). This year, the February Sweep is being held in March due to the DTV changeover, whereas last years February Sweep included the 'Super Bowl' but was also held during the WGA strike which curtailed original product across some of the networks. Comparison of year-over-year Sweep numbers must be viewed within this context. All Sweep calculations incorporate Nielsen final numbers for primetime programming, Monday to Saturday 8-11 pm, and Sunday 7-11 pm. For daytime over-runs into primetime and primetime run-pasts into latenight (e.g. sports coverage, award shows), only the primetime portion of the program numbers have been factored in. For networks that split programs into multiple segments of sustaining and non-sustaining coverage, the rating for the sustaining portion applies to the entire program broadcast.
How bad was Chuck last night ? With BBT out of the picture, and House in a repeat all it gets is 6 million viewers ? I think it is now time for Chuck to meet his demise.
Originally posted by Twins12: How bad was Chuck last night ? With BBT out of the picture, and House in a repeat all it gets is 6 million viewers ? I think it is now time for Chuck to meet his demise.
Chuck's main problem is its on NBC. You can't expect people to automatically sample because something is in repeats. It just doesn't work that way. People aren't going to join a show in the middle. BTW, I think Chuck may have actually been up from some recent installments.
quote:
Originally posted by Twins12: How bad was Chuck last night ? With BBT out of the picture, and House in a repeat all it gets is 6 million viewers ? I think it is now time for Chuck to meet his demise.
Originally posted by TV-aholic: I would have thought FOX would have a full point, if not two, lead in the demo given how many repeats CBS and ABC have aired during the sweeps.
I'm not surprised it is where it is. They've botched Sundays for months now, Fridays aren't doing all that hot, and Tue.-Thur.'s non-Idol shows have been on one week and off another.
That said, CBS repeats tend to do fairly decent, if not near levels for originals on some nights. It is ahead of ABC by over a point thanks in large part to those ridiculous repeats of Scubs, Lost, and the collapse demographically on Saturdays.
Last week, ROE was at 83% retention in the demo and 81% in viewers, when both were original episodes.
No one expects ROE to pull the numbers 2.5 Men does, but it is a decent, strong lead out for 2.5 Men.
quote:
Originally posted by mushu_jj: The problem is it won't have that sort of retention when 2.5 Men is in originals. Good night for it though considering how poorly 8pm went for CBS.
quote:
Originally posted by TV-aholic: And no mention of how ROE kept nearly all the demo leadin from 2.5 Men?
I also would have thought that Fox would have been further ahead of CBS in the demo considering CBS has a generally older audience and CBS has had quite a few repeats. While I know their 18-34 numbers are better, Fox being ahead by only .6 in 18-49 is certainly nothing to brag about at all considering they also have the Idol powerhouse and are supposed to be 10 times younger than CBS.
quote:
Originally posted by TV-aholic: I would have thought FOX would have a full point, if not two, lead in the demo given how many repeats CBS and ABC have aired during the sweeps.
quote:
Originally posted by dumont: After 19 Days of 2009 February Sweep (in March), FOX Leading in A18-49s While CBS Victoring in Viewership and Heading Up Households
After 19 days of the 2009 February Sweep (in March), FOX remains the popular choice for the young adult demo, attracting the most A18-49s with 3.60, with CBS in second place at 2.97, ABC sits in third with 2.58, while NBC lags behind in fourth with 2.07. At the bottom are the mini-nets starting with Univision at 1.53, The CW at 0.74, and MyNetworkTV at 0.59 (16 nights).
In households, CBS leads, followed by FOX in second, ABC third (only 0.1 behind), NBC fourth and then the mininets. In average P2+ viewers, CBS retains bragging rights as most viewed with a 11,193,000 viewer average, with FOX second, ABC is third and NBC fourth. Univision is fifth, MyNetworkTV is sixth, and The CW is in seventh.
CBS, ABC, MyNetworkTV and Univision are all showing growth in all key measures of A18-49 demo, households and viewers from last years February Sweep. FOX is down by double digits on all measures, but that is due to the 'Super Bowl' being included in FOX's February Sweep numbers last year.
Overall for the seven networks, after 18 nights A18-49 demo is down -15% from the 'Super Bowl'-inflated Sweep last year, households are down -6% and P2+ viewers are down -9%.
nights nights
demo demo demo % won won
Rank web 2009 2008 chg 2009 2008
1 FOX 3.60 6.40 -44% 7 10.5
2 CBS 2.97 2.28 30% 7 1
3 ABC 2.58 2.48 4% 5 3
4 NBC 2.07 2.55 -19% 4.5
5 UNI 1.53 1.53 0%
6 CW 0.74 0.85 -13%
7 MNT* 0.59 0.47 25%
total 14.08 16.56 -15% 19 19
nights nights
HH HH HH HH won won
rank web 2009 2008 chg 2009 2008
1 CBS 7.0 5.3 30% 11 3.3
2 FOX 5.7 8.9 -36% 4 8.3
3 ABC 5.6 4.7 20% 4 3
4 NBC 3.8 4.9 -23% 4.3
5 UNI 2.0 1.7 12%
6 CW 1.2 1.5 -20%
7 MNT* 1.1 0.8 43%
total 26.3 27.8 -6% 19 19
nights nights
viewers viewers viewers viewers won won
rank web 2009 2008 chg 2009 2008
1 CBS 11.193 8.238 36% 10 3
2 FOX 9.709 16.575 -41% 5 9
3 ABC 8.683 7.406 17% 4 3
4 NBC 5.838 7.746 -25% 4
5 UNI 3.746 3.520 6%
6 MNT* 1.804 1.179 53%
7 CW 1.779 2.274 -22%
total 42.75 46.94 -9% 19 19
* 16 nights only for MNT
The data for this and last year are all final Nielsen numbers, except for the last three nights which are preliminary data (last eight nights for Univision). This year, the February Sweep is being held in March due to the DTV changeover, whereas last years February Sweep included the 'Super Bowl' but was also held during the WGA strike which curtailed original product across some of the networks. Comparison of year-over-year Sweep numbers must be viewed within this context. All Sweep calculations incorporate Nielsen final numbers for primetime programming, Monday to Saturday 8-11 pm, and Sunday 7-11 pm. For daytime over-runs into primetime and primetime run-pasts into latenight (e.g. sports coverage, award shows), only the primetime portion of the program numbers have been factored in. For networks that split programs into multiple segments of sustaining and non-sustaining coverage, the rating for the sustaining portion applies to the entire program broadcast.
Originally posted by TravisYanan: Very little difference between the HIMYM repeat and original. I wonder if people who don't have DVRs didn't realize it was on at 8pm?
I've seen a lot of complaints on the interwebs from people who either tuned in for the repeat or thought both eps were repeats, so maybe. Bad scheduling by CBS. Hope they keep HIMYM in its regular slot from now on.
I agree. I think ROE moves to Wednesday at 8:00 to try and anchor that night next season. I think CBS will want that 9:30 time slot to launch a new show.
quote:
Originally posted by TV-aholic: Last week, ROE was at 83% retention in the demo and 81% in viewers, when both were original episodes.
No one expects ROE to pull the numbers 2.5 Men does, but it is a decent, strong lead out for 2.5 Men.
quote:
Originally posted by mushu_jj: The problem is it won't have that sort of retention when 2.5 Men is in originals. Good night for it though considering how poorly 8pm went for CBS.
quote:
Originally posted by TV-aholic: And no mention of how ROE kept nearly all the demo leadin from 2.5 Men?
