-Yesterday’s Winners: Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)
-Yesterday’s Losers (excluding repeats): Accidentally on Purpose (CBS), Heroes (NBC), One Tree Hill (CW), Trauma (NBC), Gossip Girl (CW), The Jay Leno Show (NBC)
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Note: Any prior rating comparisons are based on the final Live Plus Same Day national ratings.
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-Ratings Breakdown: It was another Monday of split leadership, with ABC the most-watched network and Fox No. 1 among adults 18-49. CBS was second in both categories, with NBC fourth and The CW fifth. Keep in mind that ABC's ratings may be impacted by NFL coverage in Minneapolis and Milwaukee.
ABC’s Dancing With the Stars, which is not exactly the most exciting season of contestants, finished first from 8-10 p.m. in total viewers (17.78 million) and second among adults 18-49 (4.0/10). One year earlier, Dancing With the Stars averaged a similar 18.59 million viewers and a 4.3/11 in the demo on Oct. 6, 2008. Here is the half-hour breakdown:
Dancing With the Stars (ABC) 8:00 p.m. – Viewers: 16.09 million (#1), A18-49: 3.4/ 9 (#2t) 8:30 p.m. – Viewers: 18.12 million (#1), A18-49: 4.0/10 (#2) 9:00 p.m. – Viewers: 18.19 million (#1), A18-49: 4.1/10 (#2) 9:30 p.m. – Viewers: 18.76 million (#1), A18-49: 4.3/10 (#2)
Sharon and Ozzy…where were you last night? My pick to bid adieu tonight: Debi Mazar, who was in the bottom two last week and looks awfully uncomfortable on stage. Who should be leaving: Tom DeLay, who the judges keep being awfully kind to. Wouldn’t it be nice to see Cheryl Burke exit early?
Dancing With the Stars led into sophomore Castle, which finished second in the 10 p.m. hour with a healthy (and improved) 11.64 million viewers and a 3.0/ 7 among adults 18-49. Retention for Castle out of the 9:30 p.m. portion of Dancing With the Stars was 62 percent in total viewers and 70 percent among adults 18-49. After years of renewing one low-rated freshman drama per season and canceling it the following spring, it looks like ABC has something here with Castle.
CBS was below average in the 8 p.m. hour, with its combination of How I Met Your Mother (Viewers: #3, 8.23 million; A18-49: #2t, 3.4/ 9) and week three of Accidentally on Purpose (Viewers: #3, 7.22 million; A18-49: #3, 2.8/ 7). Comparably, the two sitcoms, on average, declined from the year-ago combination of The Big Bang Theory and How I Met Your Mother (Viewers: avg. 9.18 million; A18-49: avg. 3.9/10) by 1.46 million viewers and 21 percent among adults 18-49. Take a look at the three-week track for Accidentally on Purpose:
The news was better, of course, for CBS from 9-11 p.m. with its line-up of Two and a Half Men (Viewers: #2, 13.07 million; A18-49: #1, 4.3/10), relocated The Big Bang Theory (Viewers: #2, 12.25 million; A18-49: #1, 4.5/10) and CSI: Miami (Viewers: #1, 12.96 million; A18-49: #1, 3.9/10). The Big Bang Theory, to-date, has been building from Two and a Half Men among adults 18-49. As for Two and a Half Men, shouldn’t the title of the sitcom now be Two and Three-Quarter Men? Have you seen Jake recently?
Fox opened the night on a solid note care of House at 13.06 million viewers (#2) and a first-place 5.1/13 among adults 18-49 at 8 p.m. Next on Fox was time period warmer Lie To Me with a third-place finish in both total viewers (8.12 million) and adults 18-49 (3.0/ 7) at 9 p.m., and retention out of the 8:30 p.m. portion of House (Viewers: 13.34 million; A18-49: 5.2/12) of 61 percent in viewers and 58 percent in the demo. Don’t forget that 24 will be back in this hour in January.
Over at NBC, the news was grim with its combination of fading Heroes (Viewers: #4, 5.41 million; A18-49: #4, 2.3/ 6), which needs to be put out of its misery, week two of medical drama Trauma (Viewers: #4, 5.49 million; A18-49: #4, 1.8/ 4) and ongoing disappointment The Jay Leno Show (Viewers: #3, 4.31 million; A18-49: #3, 1.4/ 4), which is below expectations. Compared to the week-ago opener (Viewers: 6.68 million, A18-49: 2.2/ 5 on Sept. 28), Trauma dropped by 1.19 million viewers and 18 percent among adults 18-49 from the already lackluster opening overnight levels.
The CW capped off the evening with One Tree Hill (Viewers: #5, 2.19 million, A18-49: #5, 1.0/ 3) and Gossip Girl (Viewers: #5, 2.07 million; A18-49: #5, 1.1/ 2), which continue to lag. While I understand who the core audience is, how good can the results among young females be when the overall ratings are this low?
Source: Nielsen Media Research data
This message has been edited. Last edited by: Marc Berman,
Originally posted by Marc Berman: Dancing With the Stars led into sophomore Castle, which finished second in the 10 p.m. hour with a healthy (and improved) 11.64 million viewers and a 3.0/ 7 among adults 18-49. Retention for Castle out of the 9:30 p.m. portion of Dancing With the Stars was 62 percent in total viewers and 70 percent among adults 18-49. After years of renewing one low-rated freshman drama per season and canceling it the following spring, it looks like ABC has something here with Castle.
Words cannot describe the mess that NBC is. I really don't see any solutions. Are they going to fire Leno? And to make it even worse Conon got trampled in 18-49 by Letterman last night. Oh my, what are the NBC execs thinking. Of course the logical solution would be Leno back at the Tonight Show. As for their scripted woes they really need to start form scratch
Horrible, beyond horrible for GG as well. That's what they get for their Duff-Banks episode? And OTH is still doing better in viewers (and a better share in 18-49).
No reply pisher? You're usually the first one to post something after Marc's analysis for Monday's so you can attack Castle (or Nathan Fillion... whichever comes first)
D'oh! Jay Leno.... 4 million viewers and a 1.4? Yeah, NBC... try and spin that one.
I fear that Castle's numbers mean just that DWTS had an overrun. But nonetheless, the numbers will be good, better than last week, I hope.
Also, I would like to see the CW spin these numbers. Wasn't this ep of GoGi the beginning of the hoopla arc with Hillary Duff? I don't know, not watching this show.
With NBC, I'm guessing that they are going to switch their Monday and Friday lineup effective ASAP. Law and Order and Dateline will fill up the Monday timeslots while Heroes/Trauma moves to Friday. Jay Leno is low, but let's be honest, there isn't much of a lead in and we know that it's very lead in dependent. It should do better today.
CBS has a concern with Accidentally on Purpose. It is losing way too much of HIMYM's lead in. If I had to guess, Rules of Engagement is going to fill in for it by November Sweeps.
Lie To Me should be doing better. However, it might make a nice match for Bones on Thursday.
Castle's numbers on ABC is great but it's was a huge increase from last week. It might have been affected by football. DWTS did well but again, it could be affected by football.
CW got really low ratings out of Gossip Girl and One Tree Hill. A 1.0 isn't much better than Smallville on Fridays.
Don't get too excited over either of the two ABC shows. As Mushu said above, they showed football in Minnesota and Milwaukee on the ABC stations. I am sure those are pretty big ratings that will be subtracted out in the finals.
quote:
Originally posted by curious: I fear that Castle's numbers mean just that DWTS had an overrun. But nonetheless, the numbers will be good, better than last week, I hope.
Also, I would like to see the CW spin these numbers. Wasn't this ep of GoGi the beginning of the hoopla arc with Hillary Duff? I don't know, not watching this show.
Marc, I usually don't criticize your thoughts on these things but you completely spun the CBS 8pm numbers against HIMYM. It was close to BBT in the all important demo from a year ago. Its Accidentally on Purpose that was done big from HIMYM last year. That's where most of the drop came from. I know you don't like HIMYM and it doesn't pull tons of advertiser-worthless old people but that's pretty glaring. HIMYM is a solid lead off for CBS in the hour and now the network has BBT all pumped up to fix another night next year (Sunday or Wednesday). Keep in mind that the comedies didn't face House on Fox last year either at 8pm. The rest of CBS was as expected.
NBC's Jay Leno would be doing a lot better if he had a lead in. His retention from the incredibly awful lead ins was actually pretty decent for him. Tonight he'll probably finish in at least second place demo and around 6 million viewers which given his cost level, is very good for NBC right now. I'm not sure what NBC should do on Monday nights. Right now I'm going to advocate Parenthood into a relocated Mercy at midseaon or if that isn't around, Southland. Here's why: Parenthood to me could maybe get the family audience that 7th Heaven had for years here and Mercy seems like a good counter programming option to the other 9pm fare (younger 18-49 end and female). ABC skews female on Monday, but older female and CW skews pretty young but has no real impact on 18-49 audiences since they pull a 1.0 demo there with GG. I know lots of females watch the CBS shows but Greys Anatomy did a big number there a few years ago and I think Mercy could pull respectable numbers for NBC on Mondays.
House came back to earth this week a bit but still very good. Lie to Me continues to lose a lot of the lead in. Its my pick for midseason Fridays along with maybe one of their new dramas. I could also see it getting paired with Til Death burn off or reality shows.
Even with the football taken out, I'm guessing the ABC lineup will still be up, perhaps around a 2.5-2.7 for Castle, which would be an improvement.
quote:
Originally posted by Twins12: Don't get too excited over either of the two ABC shows. As Mushu said above, they showed football in Minnesota and Milwaukee on the ABC stations. I am sure those are pretty big ratings that will be subtracted out in the finals.
quote:
Originally posted by curious: I fear that Castle's numbers mean just that DWTS had an overrun. But nonetheless, the numbers will be good, better than last week, I hope.
Also, I would like to see the CW spin these numbers. Wasn't this ep of GoGi the beginning of the hoopla arc with Hillary Duff? I don't know, not watching this show.
Yes, this was the much ballyhooed Hillary Duff/Tyra Banks episode of Gossip Girl which once again fell short of "One Tree Hill's" total viewers (with OTH in the tougher 8:00pm time slot)
I was thinking that same thought: aside from the Office and 30 Rock, NBC needs to start from scratch. Otherwise they will descend into irrelevance, which would be tragic. Even the Biggest Loser rarely gets above 10 mil viewers. Is the brand name too damaged now? I can't imagine many people watch NBC shows online either - what's the historic precedence for a TV network scrapping nearly its entire lineup? I know CBS did it when they shifted from rural to urban programming in the early 1970s, and I think NBC did it in the early 1980s...
Aside from NBC, the CW may be too far gone to save...so would NBC ever shut down? I do think the CW will be gone after this season.
Posts: 2 | Location: New York City - Queens | Registered: 30 September 2009
Marc, I think Gossip Girl's core audience is not really watching the show on TV. I think that show could be a great example of how new media is throwing off the actual viewer count. My unscientific poll of my high school aged niece and her friends tells me that they are much more comfortable watching online streams, itunes, phone versions, etc., than TV.
Originally posted by A.C.: Let the DEATH WATCH begin for ACCIDENTLY ON PURPOSE...
Which do you think will get cancelled first. ACCIDENTLY ON PURPOSE THE FORGOTTEN or EASTWICK I don't see any of these running in November.
ABC is very patient. They clearly like the Forgotten since they run promos for it every 5 seconds along with Flash Forward. Eastwick probably still a nice younger skew to it (especially in female demos) and it has good word of mouth going. CBS on the other hand, has no patience and loves to yank underperformers for 2.5 Men and CSI repeats. AOP is gone in my mind (but they did stick it out with Worst Week so who knows). Rules will eventually be back there though. Three Rivers will probably be the one that doesn't make Nov. sweeps along with Fox Fridays.
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