-Yesterday’s Winners: (Expectations are, of course, lower in the summer months) Wipeout (ABC), America’s Got Talent (NBC), So You Think You Can Dance (Fox)
-Yesterday’s Losers (Excluding Repeats): I’m a Celebrity…Get Me Out of Here! (NBC), I Survived a Japanese Game Show (ABC)
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-Ratings Breakdown: Fox dominated this fourth Wednesday in June, with a first-place finish in both total viewers and adults 18-49. But its advantage over No. 2 NBC was only 100,000 viewers (and 27 percent among adults 18-49).
Another two-hour edition of Fox’s So You Think You Can Dance was on the map from 8-10 p.m., with 7.50 million viewers and a 2.8 rating/9 share among adults 18-49. Take a look at the half-hour breakdown:
So You Think You Can Dance (Fox) 8:00 p.m. – Viewers: 6.85 million (#2), A18-49: 2.5/ 9 (#1) 8:30 p.m. – Viewers: 7.74 million (#2), A18-49: 2.8/ 9 (#2) 9:00 p.m. – Viewers: 7.77 million (#2), A18-49: 2.9/ 9 (#1) 9:30 p.m. – Viewers: 7.63 million (#3), A18-49: 2.9/ 8 (#2)
While the dance competition continues to lose steam from one year earlier, there is still interest in So You Think You Can Dance in the summer. This coming fall I am not so sure about.
In season-finale news, NBC’s I’m a Celebrity…Get Me Out of Here! (the ultimate reality show about “nothing”) concluded its three week run with an uneventful 4.40 million viewers (#4) and a 1.5/ 5 among adults 18-49 (#3). Lou Diamond Phillips, a once highly regarded actor, won the crown, with Torrie Wilson second. In all my years of watching reality/competitions (and there are many), losers Heidi Montag and Spencer Pratt will go down in my book as the worst “celebrity” participants. Please everyone…let’s forget about them. While we’re at it, stop hiring Stephen Baldwin on shows like this!
Next on NBC was America’s Got Talent, with a dominant 10.38 million viewers and a 3.1/ 9 in the demo at 9 p.m., followed by the premiere of scripted drama The Philanthropist at an also first-place 7.41 million viewers and a 2.0/ 6 among adults 18-49. Comparably, retention for The Philanthropist out of the 9:30 p.m. portion of America’s Got Talent (Viewers: 11.41 million; A18-49: 3.4/10) was 65 percent in both total viewers and adults 18-49. And it dipped by 1.39 million viewers (8.11 to 7.72 million) and 14 percent among adults 18-49 at 10:30 p.m. (2.1/ 6 to 1.8/ 6).
CBS aired another Wednesday of all repeats with its combination of The New Adventures of Old Christine (Viewers: #3, 4.76 million; A18-49: #4, 1.1/ 4), Gary Unmarried (Viewers: #4, 4.37 million; A18-49: #4, 1.1/ 3), Criminal Minds (Viewers: #3, 7.39 million; A18-49: #3t, 1.6/ 5) and CSI: NY (Viewers: #2, 7.39 million; A18-49: #2, 1.7/ 5). Notice how the CSI: NY encore outdelivered the original installment of The Philanthropist.
Over at ABC, summer favorite Wipeout beat competing So You Think You Can Dance in total viewers (7.71 vs. 7.30 million), while tying it for first among adults 18-49 (2.7/ 9). But lead-out I Survived a Japanese Game Show dropped the ratings ball, with just 4.18 million viewers (#4) and a 1.6/ 5 in the demo (#3t). Comparably, retention out of the second half of lead-in Wipeout (Viewers: 8.23 million; A18-49: 2.9/10 at 8:30 p.m.) was a disappointing 51 percent in total viewers and 55 percent among adults 18-49. Capping off the evening for ABC was Primetime – Questions for the President: Prescription for America at a third-place 4.70 million viewers and a 1.1/ 3 in the demo.
Last, and very least, were repeats of America’s Next Top Model (Viewers: 1.15 million; A18-49: 0.5/ 2) and Hitched or Ditched (Viewers: 973,000; A18-49: 0.4/ 1) on The CW. Just what we need…an encore telecast of Hitched or Ditched!
Comparably, retention for The Philanthropist out of the 9:30 p.m. portion of America’s Got Talent (Viewers: 11.41 million; A18-49: 3.4/10) was 65 percent in both total viewers and adults 18-49. And it dipped by 1.39 million viewers (8.11 to 7.72 million) and 14 percent among adults 18-49 at 10:30 p.m. (2.1/ 6 to 1.8/ 6).
And this is with a highly publicized push for the premiere. NBC had a huge platform to launch a show with AGT so I have to wonder why they went with The Philanthropist, a show that really doesn't fit their network profile at all. It's more of something that you'd see on Bravo or Lifetime.
America's Got Talent affected everything last night it seems. Wow, SYTYCD was down bigtime last night. Just goes to show what it'll do with competition against it. This is going to bomb faster than anything this season. I wouldn't be surprised to see it hit 6 million.
For the finale, I wonder why I'm a Celebrity didn't get over 5 million like it usually did one elimination shows. Seems like the audience really lost the show after last Thursday. But, congratulations to Lou Diamond Philips - I watched it last night at 2:30, and I found it to be a very enjoyable finale.
America's Got Talent had another great show, another great performance, and while The Philanthropist did just okay, it was nothing special by any means. If it can stay around these ratings for awhile, NBC might be content. And why was Wipeout down so much last night? What is happening to this show?
Speaking as a viewers, I think a lot of people were just plain tired of I'm a Celebrity, Get Me Out of Here! at the end.
quote:
Originally posted by Julie: America's Got Talent affected everything last night it seems. Wow, SYTYCD was down bigtime last night. Just goes to show what it'll do with competition against it. This is going to bomb faster than anything this season. I wouldn't be surprised to see it hit 6 million.
For the finale, I wonder why I'm a Celebrity didn't get over 5 million like it usually did one elimination shows. Seems like the audience really lost the show after last Thursday. But, congratulations to Lou Diamond Philips - I watched it last night at 2:30, and I found it to be a very enjoyable finale.
America's Got Talent had another great show, another great performance, and while The Philanthropist did just okay, it was nothing special by any means. If it can stay around these ratings for awhile, NBC might be content. And why was Wipeout down so much last night? What is happening to this show?
I wonder if burnout is setting in. While they try to add new obstacles to freshen things up, it is the same thing weekly. There's only so many times people can fall in mud until it gets repetitive.
quote:
Originally posted by Julie: And why was Wipeout down so much last night? What is happening to this show?
This year, the July Sweep runs from Thursday July 2nd to Wednesday July 29th, and we have the second annual July Sweep Prediction Game. Everyone who is a registered member of pifeedback.com is eligible to play the game. All are welcome.
In an effort to attract back some of those precious A18-49s who have drifted over to cable, some of the networks have aggressively lined up specials and fresh original summer series to stunt for a better result. That's why 'The Philanthropist' is so important to NBC...it's first place 2.0 in A18-49s is almost 50% above the Peacock's 1.3 A18-49 average last week, and it's shows like that which will help NBC overtake FOX in the July Sweep.
NBC's 'The Philanthropist', doing good for NBC's A18-49 average
Just look at how the seven network numbers have fallen in A18-49s over the last three July Sweeps:
web ABC CBS FOX NBC UNI MNT CW TOTAL
2008 1.50 1.51 2.00 1.60 1.43 0.34 0.57 8.95
%+/- -1% -14% -10% -12% 6% -11% -20% -8%
2007 1.52 1.75 2.21 1.82 1.35 0.38 0.71 9.74
%+/- -8% -13% -2% -10% -1% -52% 1% -10%
web ABC CBS FOX NBC UNI UPN WB 0.00
2006 1.65 2.01 2.25 2.02 1.37 0.79 0.70 10.79
So now it's your turn to predict the outcome of the 2009 July Sweep. Will a re-surgent, 52-week-a-year-in-originals NBC come from behind and move ahead of FOX, who have won the past four July Sweeps in A18-49 demo? Will ABC be able to get its post-DTV ratings back on track? Will the all-repeat The CW be able to beat ION?
Just go to the following link below and submit your entry.
Good luck to all contestants who enter. Good luck to the networks and their web of affiliates across the country who are in the fight of their life against the incursions of cable into their viewer base.
Thank you,
Dumont Sweepmaster May 2008 dumont
The deadline for final entries will be 8:00 AM on Friday July 3rd just before the very first overnight metered market reports are being relayed across the country.
Originally posted by Marc Berman: Speaking as a viewers, I think a lot of people were just plain tired of I'm a Celebrity, Get Me Out of Here! at the end.
quote:
Originally posted by Julie: America's Got Talent affected everything last night it seems. Wow, SYTYCD was down bigtime last night. Just goes to show what it'll do with competition against it. This is going to bomb faster than anything this season. I wouldn't be surprised to see it hit 6 million.
For the finale, I wonder why I'm a Celebrity didn't get over 5 million like it usually did one elimination shows. Seems like the audience really lost the show after last Thursday. But, congratulations to Lou Diamond Philips - I watched it last night at 2:30, and I found it to be a very enjoyable finale.
America's Got Talent had another great show, another great performance, and while The Philanthropist did just okay, it was nothing special by any means. If it can stay around these ratings for awhile, NBC might be content. And why was Wipeout down so much last night? What is happening to this show?
Probably true. Afterall, you could easily see who the winner was the next morning. They should have ended it last Thursday. Why they weren't eliminating celebrities at least every other day is beyond me.
Originally posted by WlcmDeepEnd: I wonder if burnout is setting in. While they try to add new obstacles to freshen things up, it is the same thing weekly. There's only so many times people can fall in mud until it gets repetitive.
quote:
Originally posted by Julie: And why was Wipeout down so much last night? What is happening to this show?
That's what I'm thinking. The show is always funny to me at the beginning, but once we get into the second/third round obstacles, I tend to switch the channel around a lot. You can only have so much of a good thing.
I don't think people smacking their faces on those obstacles ever gets old. Its like AFV in that sense.
quote:
Originally posted by WlcmDeepEnd: I wonder if burnout is setting in. While they try to add new obstacles to freshen things up, it is the same thing weekly. There's only so many times people can fall in mud until it gets repetitive.
quote:
Originally posted by Julie: And why was Wipeout down so much last night? What is happening to this show?
Originally posted by Marc Berman: Speaking as a viewers, I think a lot of people were just plain tired of I'm a Celebrity, Get Me Out of Here! at the end.
quote:
Originally posted by Julie: America's Got Talent affected everything last night it seems. Wow, SYTYCD was down bigtime last night. Just goes to show what it'll do with competition against it. This is going to bomb faster than anything this season. I wouldn't be surprised to see it hit 6 million.
For the finale, I wonder why I'm a Celebrity didn't get over 5 million like it usually did one elimination shows. Seems like the audience really lost the show after last Thursday. But, congratulations to Lou Diamond Philips - I watched it last night at 2:30, and I found it to be a very enjoyable finale.
America's Got Talent had another great show, another great performance, and while The Philanthropist did just okay, it was nothing special by any means. If it can stay around these ratings for awhile, NBC might be content. And why was Wipeout down so much last night? What is happening to this show?
Probably true. Afterall, you could easily see who the winner was the next morning. They should have ended it last Thursday. Why they weren't eliminating celebrities at least every other day is beyond me.
They need to regroup after this first season on NBC like CBS did with Big Brother. First, now that the show did make headlines, they should be able to get better celebrities. Second, they need to let the celebrities vote for a bottom two, then let America choose each night. This will make alliances form and make it nasty like the real Survivor is. Third, have immunity challenges instead of food challenges. Have the food challenge be a thing they do once a week and make it huge so they really try for it. This of course would only happen if NBC brings it back and that's an iffy thing at this point.
Last night proved that there is simply too much on Wednesdays this summer. NBC should've done Mondays and Tuesdays for Got Talent and I bet ratings would've been even better for them. ABC and Fox are already sucking up a lot of viewers on Wed. as is CBS.
Speaking of Fox, I have an idea for them. Hold off this summer's edition of Hell's Kitchen for Tuesdays at 8 this fall into Fringe, which I'm not sold is strong enough for that Thursday 9pm slot, at least in the fall. Second, then air Dance on Wed. at 8 and Thur. at 9 this fall like it does in the summer. Fox can air the stocked piled up new eps of Kitchen Nightmares on Tuesdays at 8 this summer as a warm up for the fall. Mental can stay Tuesdays at 9 and the new chubby chaser reality show can air Wed. at 9 behind Dance this summer where it will have a nice lead in yet. Fox can burn off the remaining eps of Moment of Truth on Fridays with 5th Grader.
It's pretty much an even match-up now, and it's hard to say if either will ever get a definitive edge. Conan's making more money for the network, though--and on the weaker network. And Dave got all the buzz, thanks to Palin's pout-fest. But Conan knows what he's doing here, and his game's going to get tighter every week.
I've never favored one over the other--like 'em both, could live without either. But I was mildly disputing the assumption that the O'Brien Tonight Show was an out-of-the-gate failure. And I'm now mildly reminding everyone I was right. Again.
Originally posted by Marc Berman: Speaking as a viewers, I think a lot of people were just plain tired of I'm a Celebrity, Get Me Out of Here! at the end.
quote:
Originally posted by Julie: America's Got Talent affected everything last night it seems. Wow, SYTYCD was down bigtime last night. Just goes to show what it'll do with competition against it. This is going to bomb faster than anything this season. I wouldn't be surprised to see it hit 6 million.
For the finale, I wonder why I'm a Celebrity didn't get over 5 million like it usually did one elimination shows. Seems like the audience really lost the show after last Thursday. But, congratulations to Lou Diamond Philips - I watched it last night at 2:30, and I found it to be a very enjoyable finale.
America's Got Talent had another great show, another great performance, and while The Philanthropist did just okay, it was nothing special by any means. If it can stay around these ratings for awhile, NBC might be content. And why was Wipeout down so much last night? What is happening to this show?
Probably true. Afterall, you could easily see who the winner was the next morning. They should have ended it last Thursday. Why they weren't eliminating celebrities at least every other day is beyond me.
They need to regroup after this first season on NBC like CBS did with Big Brother. First, now that the show did make headlines, they should be able to get better celebrities. Second, they need to let the celebrities vote for a bottom two, then let America choose each night. This will make alliances form and make it nasty like the real Survivor is. Third, have immunity challenges instead of food challenges. Have the food challenge be a thing they do once a week and make it huge so they really try for it. This of course would only happen if NBC brings it back and that's an iffy thing at this point.
I bet NBC does bring it back next summer. It probably made them money. But, they do need to change a lot of things about the show. Having the celebrities vote for a bottom 2 is a great idea. From there, America could choose who goes home. I do like the food challenges, but one every day isn't needed. They did have a few immunity challenges, but they definitely needed more.
Definitely true. They ran out of things to do and say with the finalists.
ON another note, I'm definitely looking forward to TV-aholic's reports on the final episodes of Dirty Sexy Money. Feel free to post the exciting action in your blog. -
quote:
Originally posted by Marc Berman: Speaking as a viewers, I think a lot of people were just plain tired of I'm a Celebrity, Get Me Out of Here! at the end.
Originally posted by mushu_jj: Last night proved that there is simply too much on Wednesdays this summer. NBC should've done Mondays and Tuesdays for Got Talent and I bet ratings would've been even better for them. ABC and Fox are already sucking up a lot of viewers on Wed. as is CBS.
Speaking of Fox, I have an idea for them. Hold off this summer's edition of Hell's Kitchen for Tuesdays at 8 this fall into Fringe, which I'm not sold is strong enough for that Thursday 9pm slot, at least in the fall. Second, then air Dance on Wed. at 8 and Thur. at 9 this fall like it does in the summer. Fox can air the stocked piled up new eps of Kitchen Nightmares on Tuesdays at 8 this summer as a warm up for the fall. Mental can stay Tuesdays at 9 and the new chubby chaser reality show can air Wed. at 9 behind Dance this summer where it will have a nice lead in yet. Fox can burn off the remaining eps of Moment of Truth on Fridays with 5th Grader.
What they need to do is take Dance off the lineup completely in the fall. Seeing last night's performance, it's going to fall apart in the fall (just look at how poorly Big Brother did during the regular season 2 years ago). I agree - they should hold over Hell's Kitchen until the fall, where it can air Tuesdays at 8pm still. Fringe Tuesdays at 9pm would make sense. Wednesdays at 8pm could be Kitchen Nightmares into Glee at 9pm, and Thursdays could be a lineup of Bones at 8pm and 5th Grader/Lyrics at 9pm, where they always did modestly before.
Either that, or Kitchen Nightmares could go to Thursdays at 9pm again, and 5th Grader/Lyrics could do Wednesdays at 8pm.
Doesn't this lineup seem much more logical? Some of the things FOX does is beyond me, and their fall lineup is one of them.
And this is with a highly publicized push for the premiere. NBC had a huge platform to launch a show with AGT so I have to wonder why they went with The Philanthropist, a show that really doesn't fit their network profile at all. It's more of something that you'd see on Bravo or Lifetime.
May 2008
