-Yesterday’s Winners: Football Overrun (CBS), 60 Minutes (CBS), Sunday Night Football, N.Y. Giants vs. Philadelphia Eagles (NBC), Desperate Housewives (ABC)
-Honorable Mention: The Simpsons (Fox), Family Guy (Fox)
-Ratings Breakdown: CBS and NBC shared the top spot on this football ignited Sunday, with CBS the most-watched network (1.40 million viewers above NBC) and NBC No. 1 among adults 18-49. CBS’ victory is attributed to an approximate half-hour football overrun at a mammoth 24.20 million viewers and a 7.3 rating/20 share in the 7 p.m. half hour. 60 Minutes, which began at approximately 7:30 p.m., scored a dominant 17.67 million viewers and a 4.2/11 in the demo, followed by The Amazing Race 13 (Viewers: #3, 11.68 million; A18-49: #4, 3.3/ 8 from 8:30-9:30 p.m.), Cold Case (Viewers: #3, 12.24 million; A18-49: 3.0/ 7 from 9:30-10:30 p.m.) and the first half of The Unit at a third-place 9.43 million viewers and a 2.5/ 6 in the demo at 10:30 p.m. Keep in mind, of course, that all results for CBS last night were approximate due to the football overrun. Looking ahead, CBS may want to think about tightening the Sunday 9 p.m. hour next season and moving Cold Case to Friday at 9 p.m. (out of Ghost Whisperer and into Numb3rs).
Over at NBC, the New York Giants vs. Philadelphia Eagles match-up on Sunday Night Football netted an estimated (and dominant) 15.79 million viewers and a 6.0/14 among adults 18-49 from 8:30-11 p.m. Earlier in the evening was pre-game Football Night in America at 7.25 million (#3) and a second-place 2.6/ 7 in the demo from 7-8 p.m. (#3), followed by the 8 p.m. portion at 12.16 million viewers (#2) and a first-place 4.5/11 among adults 18-49 at 8 p.m. Can you imagine how much worse it will be for an already terrible NBC once football season ends?
ABC’s Sunday line-up -- NASCAR (Viewers: #2, 8.15 million; A18-49: #2, 2.2/ 6), a half-hour edition of America’s Funniest Home Videos (Viewers: #3, 6.62 million; A18-49: #4, 1.9/ 5), Extreme Makeover: Home Edition (Viewers: #3, 10.85 million; A18-49: #4, 3.5/ 8), Desperate Housewives (Viewers: #2, 15.71 million; A18-49: #1, 5.9/13) and Brothers & Sisters (Viewers: #3, 10.23 million; A18-49: #2, 3.7/ 9) -- came in at typical Sunday levels. Of negative note, in particular, for Extreme Makeover: Home Edition was a fourth-place finish in the demo. As for Desperate Housewives, don’t we all wish that Teri Hatcher’s Susan would be one of the victims in next week’s fire?
Fox was also on par with normal Sunday levels with its line-up of a repeat of King of the Hill (Viewers: #4, 4.00 million; A18-49: #4, 1.7/ 5), a repeat of The Simpsons (Viewers: #4, 5.38 million; A18-49: #3, 2.5/ 7), original installments of The Simpsons (Viewers: #4, 8.16 million; A18-49: #2t, 3.9/10) and King of the Hill (Viewers: #4, 6.79 million; A18-49: #3t, 3.3/ 8), and Family Guy (Viewers: #4, 8.60 million; A18-49: #3, 4.3/10) and American Dad (Viewers: #4, 6.61 million; A18-49: #3, 3.3/ 7). Worth noting, of course, was the double-digit growth for The Simpsons out of its encore telecast and Family Guy out of King of the Hill.
Almost invisible the CW capped off the evening with its deadly (and embarrassing) combination of a repeat of In Harms Way (Viewers: 685,000; A18-49: 0.2/ 1), Valentine (Viewers: 623,000; A18-49: 0.2/ 0) and Easy Money (Viewers: 501,000; A18-49: 0.2/ 0). Can you imagine…a 0 share in the demo!!!
Originally posted by Marc Berman: Can you imagine how much worse it will be for an already terrible NBC once football season ends?
I agree. NBC's best hope is probably for another strike (shout out to SAG). Otherwise, they are in big trouble later this season. Even their standout shows (Heroes and DoND) are fading fast.
Originally posted by Marc Berman: ABC’s Sunday line-up -- NASCAR (Viewers: #2, 8.15 million; A18-49: #2, 2.2/ 6)
The fantastic football game between Indy/Pitt really put a bite in the NASCAR demo numbers, but it was still a mistake for ABC to port the end of the race over to ESPN2. I know the Disney mothership benefits, but ABC Network doesn't benefit; just like with the renewal of According to Jim.
My goodness, no matter how much hype the overhyped 'Brothers and Sisters' gets, it just cannot hang on to the already-shrinking 'Desperate Housewives' audience. A loss of 35 percent in total viewers? Ouch.
ABC is having a real problem with the football overruns. AFV was way down. 1.9 in the demo? EM:HE also takes a slide when CBS runs over and there is a big market football game on NBC. They get further hit when there's a football overrun on FOX. Football is big business that is keeping the other networks' numbers inflated on that day. The good news is EM:HE perked to a season high when football wasn't a factor, so it could again. 7 PM is a lost cause with AFV though. Losing ratings to NASCAR two weeks in a row is enough incentive to move it now. B&S is still having retention problems. Sooner, rather than later, I see AFV moving Fridays at 8 PM and EM:HE either staying at 8 PM with some sports overrun or something that can provide it with a lead in comperable to sports, or moving to 7 PM Sundays and staying put.
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Originally posted by Marc Berman:
ABC’s Sunday line-up -- NASCAR (Viewers: #2, 8.15 million; A18-49: #2, 2.2/ 6), a half-hour edition of America’s Funniest Home Videos (Viewers: #3, 6.62 million; A18-49: #4, 1.9/ 5), Extreme Makeover: Home Edition (Viewers: #3, 10.85 million; A18-49: #4, 3.5/ 8), Desperate Housewives (Viewers: #2, 15.71 million; A18-49: #1, 5.9/13) and Brothers & Sisters (Viewers: #3, 10.23 million; A18-49: #2, 3.7/ 9) -- came in at typical Sunday levels. Of negative note, in particular, for Extreme Makeover: Home Edition was a fourth-place finish in the demo.
The football overrun helped TAR a lot- about 1.5 million more than last week! And I have to say, I think it was one of the funniest episodes of TAR I've seen in years....between the dye Roadblock, the number checker at the Detour, and the greeter at the pitstop having to be called in by Phil a bunch of times, it was hilarious...
Oh, but they are revamping Knight Rider...that should really make a difference.
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Originally posted by Obveeus:
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Originally posted by Marc Berman: Can you imagine how much worse it will be for an already terrible NBC once football season ends?
I agree. NBC's best hope is probably for another strike (shout out to SAG). Otherwise, they are in big trouble later this season. Even their standout shows (Heroes and DoND) are fading fast.
I honestly think have Justin and Rebecca hook up has hurt the show. It just does not feel right, and I am a die-hard fan.
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Originally posted by strumpeace: My goodness, no matter how much hype the overhyped 'Brothers and Sisters' gets, it just cannot hang on to the already-shrinking 'Desperate Housewives' audience. A loss of 35 percent in total viewers? Ouch.
ABC Triumphs in Week 7 Winning A18-49s, CBS Takes Most Viewed Crown
At the end of Week 7 (with 4 nights of finals, and 3 nights of prelims), ABC is the top network in A18-49 with a 3.20 average, coming ahead of second-place NBC at 3.07 and third-place CBS at 2.97. FOX was fourth, Univision fifth, CW sixth and MNT last (4 nights only).
In average viewership, CBS finished first, ABC second, NBC third, FOX fourth and the mininets trailing.
Week 7(Monday-Thursday finals, Friday-Sunday prelims)
# Network A18-49 (%YOY) Millions of Viewers (%YOY)
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1. ABC 3.20 (-15%) 10.270 (-14%)
2. NBC 3.07 (same) 8.573 (+4%)
3. CBS 2.97 (-10%) 10.807 (-9%)
4. FOX 2.26 (-32%) 5.776 (-30%)
5. UNI 1.53 (-16%) 4.393 (+7%) <- 7 nights demo, 4 nights viewers
6. CW 1.12 (-12%) 2.401 (-21%)
7. MNT 0.36 (-16%) 1.055 (+2%) <- 4 nights only
YOY = Year-Over-Year increase/decrease to the same seven nights in Week 7 last year.
EM:HE also takes a slide when CBS runs over and there is a big market football game on NBC. They get further hit when there's a football overrun on FOX. Football is big business that is keeping the other networks' numbers inflated on that day. The good news is EM:HE perked to a season high when football wasn't a factor, so it could again. 7 PM is a lost cause with AFV though. Losing ratings to NASCAR two weeks in a row is enough incentive to move it now. B&S is still having retention problems. Sooner, rather than later, I see AFV moving Fridays at 8 PM and EM:HE either staying at 8 PM with some sports overrun or something that can provide it with a lead in comperable to sports, or moving to 7 PM Sundays and staying put.
