-Yesterday’s Losers: My Name Is Earl (NBC), 30 Rock (NBC), Viva Laughlin (CBS), Big Shots (ABC)
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-Ratings Breakdown: It was yet another night of mixed leadership on this fourth Thursday of the 2007-08 season, with CBS the most-watched network and ABC No. 1 among key adults 18-49 (one-tenth of a rating point ahead of CBS, which could have been considerably higher had it not been for the DOA preview of Viva Laughlin). Second in total viewers, but fourth among adults 18-49 was game five of the American League Championship Series on Fox, while NBC finished fourth in total viewers and third in the demo. The CW, of course, was last.
CBS’ Survivor: China opened the evening on a winning note, with 13.92 million viewers and a 4.5 rating/13 share among adults 18-49 from 8-9 p.m. Second was the Indians/Red Sox match-up on Fox (Viewers: 10.85 million; A18-49: 3.1/ 9 from 8-9 p.m., including the pre-game), followed by ABC’s rapidly declining Ugly Betty at 9.67 million viewers (#1) and a 3.1/ 9 among adults 18-49 (#2t). Comparably, Ugly Betty was down from one year earlier (Viewers: 13.17 million, A18-49: 4.4/12) by a hefty 3.50 million viewers and 30 percent in the demo. Just how long, after all, can the frumpy gimmick last?
Also in the 8 p.m. hour were NBC comedies NBC’s My Name is Earl (Viewers: #4, 7.26 million; A18-49: #3t, 2.7/ 8) and 30 Rock (Viewers: #4, 6.27 million; A18-49: #4, 2.6/ 7), and the CW’s Smallville (Viewers: #5, 5.06 million; A18-49: #5, 2.0/ 6). While I tried to give the NBC comedies the benefit of the doubt, it’s off the loser’s list for both.
Overall, game five of the American League Championship Baseball Series on Fox averaged an approximate 12.81 million viewers and a 3.8 rating/10 share among adults 18-49 from 8:30-11 p.m. Keep in mind that fast affiliate results for any live sporting event are always approximate.
CBS’ veteran CSI and Grey’s Anatomy on ABC shared leadership in the 9 p.m. hour as follows:
Grey’s Anatomy (ABC) Viewers: 17.67 million (#2), A18-49: 7.1/17 (#1)
Also airing from 9-10 p.m. was another hour-long edition of NBC’s The Office (Viewers: #4, 8.50 million; A18-49: #3, 4.4/11), which built from lead-in 30 Rock by 69 percent among adults 18-49, and the CW’s Supernatural (Viewers: #5, 3.06 million; A18-49: #5, 1.3/ 3). Retention for Supernatural out of Smallville last night was 60 percent in total viewers and 65 percent among adults 18-49.
In series-premiere news, there is no singing in the halls of CBS today with musical drama Viva Laughlin previewing fourth in both total viewers (8.83 million) and adults 18-49 (2.4/ 7) at 10 p.m. Comparably, retention for Viva Laughlin out of CSI was just 42 percent in total viewers and 37 percent among adults 18-49. The year-ago time period occupant, Shark, averaged a considerably higher 13.71 million viewers and a 4.2/11 in the demo on Oct. 19, 2006. More concerning was a loss of 2.64 million viewers (10.15 to 7.51 million) and 31 percent among adults 18-49 (2.9/ 7 to 2.0/ 6) at 10 p.m. Do not expect much this Sunday when Viva Laughlin debuts in its regularly scheduled 8 p.m. time period (out of 60 Minutes). Why CBS, why?
Also airing at 10 p.m. was NBC’s veteran ER (Viewers: #2, 10.01 million; A18-49: #2, 4.0/11) and week four of ABC’s not-so Big Shots (Viewers: #4, 8.34 million; A18-49: #3, 3.3/ 9). Big Shots also took a hit at 10:30 p.m., falling by 2.0 million viewers (9.34 to 7.34 million) and 22 percent among adults 18-49 (3.7/10 to 2.9/ 8).
Source: Nielsen Media Research
This message has been edited. Last edited by: Marc Berman,
Although just barely, I'm glad to see Supernatural staying above 3 million. It's down from last week, but not by that much...and the demo went up a little bit.
Could you post the half hour breakdowns for Smallville and Supernatural please?
Posts: 255 | Location: New York | Registered: 28 November 2006
I'm sure the 7.51 million viewers who watched Viva Laughlin until the end are going to be tuning in on Sunday and bring aboard some new viewers as well. I can hardly wait to see the next episode this Sunday!
And thanks TV for updating my signature to reflect that Viva Laughlin will be on this Sunday!!!
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Posts: 5919 | Location: Chicago, IL | Registered: 20 September 2006
Marc, in Yesterday's Losers, Viva Laughlin is a CBS series not a Fox one. Just wanted to let you know.
Great night for both smallville and supernatural. Thursday is the CW's best night after Fridays of course :P. Other than that, CSI and GA's ratings are predictable. And so long Viva Laughlin, Big Shots, and ER, lol.
In series-premiere news, there is no singing in the halls of CBS today with musical drama Viva Laughlin previewing fourth in both total viewers (8.83 million) and adults 18-49 (2.4/ 7) at 10 p.m. Comparably, retention for Viva Laughlin out of CSI was just 42 percent in total viewers and 37 percent among adults 18-49.
Here are some predicitions on VL's premiere
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Originally posted by GMYERS: I think Viva Laughlin goes from 11 million to 5 million in the half hours.
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Originally posted by xwiseguyx: You are asking me to be serious? That kind of hurts the brain but I'll try...
75% retention from CSI and but will hold in the hour with less than 5% drop-off in the second half hour.
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Originally posted by vlis: If VL does well, perhaps WAT will be shipped back to Sundays.
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Originally posted by robert: As for VL i cannot wait to see the drop during the hour. Will it be really huge? Anyway i expect 16 million for the premiere, 10 million for the 2nd episode and 7 for the 3rd
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Originally posted by Seat42f: I believe the premiere of PP was the most watched new episode this season...
Private Practice (ABC) Viewers: 14.24 million
can Viva Laughlin best that number tonight...?
I think yes.... which says A LOT about the new shows this year...
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Originally posted by TV-aholic: a 40% drop from the 10:30 half hour from the 10pm half hour. there will still be that usual drop from the end of CSI (9:30pm) to the Begining of VL (10pm)
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Originally posted by TV-aholic: Here is how it will go.
VL will have a good initial half hour. 10:30 to 11pm will see about at least a 40% drop. Sunday at 8pm will be even lower for VL and by the the 8:30 half hour, VL will have seen a 70% drop in viewers by the time the 2nd episode ends.
The only reason ER got up to 10 million viewers this week was because WAT wasn't on. Instead CBS made a stupid moved and aired a craptastic series premiere of a musical hospital drama.
Man, VL looks even worse in the fast nats. Retention in the demo is less than 38 percent. 2.0 in the second half-hour? Yeesh.
Earl and Betty are both dying fast. Season low for The Office, but still highly respectable, and its young-male audience may have taken a hit from baseball. Big Shots is settled into upper-40s retention, but that's still not good enough long-term.
Fox would be on the Thursday map if they could air the ALCS every week!
Originally posted by mcdreamyfan: The only reason ER got up to 10 million viewers this week was because WAT wasn't on. Instead CBS made a stupid moved and aired a craptastic series premiere of a musical hospital drama.
Originally posted by Marc Berman: In series-premiere news, there is no singing in the halls of CBS today with musical drama Viva Laughlin previewing fourth in both total viewers (8.83 million) and adults 18-49 (2.4/ 7) at 10 p.m. Comparably, retention for Viva Laughlin out of CSI was just 42 percent in total viewers and 37 percent among adults 18-49.
That's about right. Did anyone think this show was so much as even going to open well? (Never mind go on to do well.) Besides resident trolls, xwiseguyx and WelcomeToKO-Ville. Who can't possibly be serious and so don't count.
P.S. What on earth happened to "Earl" and "30 Rock?" And, more importantly, why won't it hurry up and happen to "The Office?"
