Here are the fast affiliate results for Friday, July 4 broken out by network and by half-hour (in the order of ABC, CBS, NBC, Fox and the CW.8:00 p.m. It may have been the 4th of July, but there were no fireworks in the ratings.
The CW wins yet another Friday with soon-to-be-MyNetworkTV's WWE Smackdown...winning the crown, but in borrowed shoes.
And ABC hits an all-time record low for new programming (maybe even for encore programming) in viewers and A18-49. A burnoff of the final seven Cavemen episodes would do much better for the Alphabet than the abysmal duds Dance Machine / Duel.
FOX and NBC Tied in A18-49 After 2 Days of 2008 July Sweep; ABC & CW Tied for 4th
After just 2 nights of the July Sweep (and recognizing that this year had Fourth of July included whereas last year didn't), FOX and NBC are tied for first place in A18-49 with a rather small 1.3 A18-49 average.
In what has to be a first, ABC has fallen into a fourth place tie with The CW as both networks are averaging 0.8 in A18-49 after two nights (The CW has never before tracked in fourth place during a Sweep period).
After 2 nights, CBS has moved into its customary lead in viewership, with NBC and FOX close behind.
nights nights
demo web demo demo % won won
Rank web 2008 2007 chg 2008 2007
1 FOX 1.30 1.70 -24% 1 1
1 NBC 1.30 1.20 8%
3 CBS 1.15 1.85 -38%
4 ABC 0.80 1.25 -36%
4 CW 0.80 1.10 -27% 1 1
nr MNT* 0.00 0.65 -100%
total 5.35 7.75 -31% 2 2
nights nights
viewers web viewers viewers viewers won won
rank web 2008 2007 chg 2008 2007
1 CBS 5.315 6.235 -15% 1 1
2 NBC 4.605 3.885 19%
3 FOX 4.340 5.695 -24% 1 1
4 ABC 3.185 4.045 -21%
5 CW 2.380 3.075 -23%
nr MNT* 0.000 1.318 -100%
total 19.83 24.253 -18% 2 2
* MyNetworkTV reports only final numbers (not part of FAST National data).
This years numbers are based on FAST national numbers, whereas last years numbers are based upon final Nielsen numbers. Also, this year's Sweep includes the low-HUT Fourth of July whereas last year's Sweep started on July 5th.
ABC, are you blind? Do you see the crap your putting on tv? Duel and Dance Machine need to be cancelled now! Repeats of Grey's and Desperate could pull better numbers. Plus you could air Disney Channel Movies and get better numbers.
Originally posted by yankeesrj12: ABC, are you blind? Do you see the crap your putting on tv? Duel and Dance Machine need to be cancelled now! Repeats of Grey's and Desperate could pull better numbers. Plus you could air Disney Channel Movies and get better numbers.
Oh relax. They're simply burning off the episodes. I bet Greys and Housewives repeats would've pulled around a 0.8 in the demo. That would've been such an improvement. TV almost matters on the fourth of July. ABC will bump up in the coming days in the demo. Third should come easily for them. Its not like CBS or the other nets for that matter have built up a big lead.
Originally posted by dumont: A burnoff of the final seven Cavemen episodes would do much better for the Alphabet than the abysmal duds Dance Machine / Duel.
Still lovin' Duel, and I'm convinced ABC must just be showing me a "good" version that nobody else sees when they watch that show. I just don't understand how this show pulls a third of what Deal or No Deal gets on its worst day. Oh well.
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Posts: 3413 | Location: twitter.com/spotupj | Registered: 08 May 2007
It's very simple...on the 4th of july, TV is an afterthought unless the weather is simply atrocious. It was raining in my area, but it didn't "dampen" the fireworx a bit. Every net's viewership was naturally down.
But even with that, I don't think Dance Machine/Duel would exactly threaten AI's totals if it were airing now.
I don't get why it bothers people so much when ABC airs Dance Machine and Duel. Yes, they're complete and utter failures. But, ABC invested money in them and it serves them no purpose in NOT airing them at all...and putting repeats of shows that don't repeat well, because they might get slighty higher figures diminishes the overall value of the show.
So, let ABC air their crappy programming (although I TiVo Duel) and watch something else.
Posts: 1482 | Location: Brookline, MA | Registered: 25 September 2006
Originally posted by WlcmDoNotDisturb90210: I think its interesting that Dance Machine had the exact same ratings past the half way mark. I can't remember the last time that has happened.
It's pretty common for the demo, but as for viewers, I don't know.
Posts: 406 | Location: Arkansas | Registered: 25 January 2008
