quote:

Originally posted by Chimera:

quote:

Originally posted by dumont:


And I thought ABC's Saturday Movie of the Week would have garnered a much higher number than it did. Movies with Mr. Tom Hanks usually pull in bigger audiences.

I was not surprised. Movies that make you think don't do well on Saturdays. Viewers don't want anything remotely cerebral on Saturdays, as is the case with FOX's lineup of COPS and AMW winning the night most weeks. True, most of Tom Hanks' movies do well, but Road to Perdition wasn't even a big hit in the movie theaters. There's a reason for that.

But this goes to show you that I believe ABC will misuse its Harry Potter and Chronicles of Narnia theatricals this April and May -- they're using them on Saturdays where I think they would do much, much better on Fridays, as other family-oriented theatricals such as Santa Clause and The Polar Express have demonstrated.

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quote:

Originally posted by TV-aholic:
First, Road to Perdition is 6 years old and has been on TV for quite a few years. So low ratings for a Saturday broadcast should not come as a surprise.

Second, Road to Perdition did do well in the theaters, grossing just over $104 Million domestically.

quote:

Originally posted by Chimera:

quote:

Originally posted by dumont:


And I thought ABC's Saturday Movie of the Week would have garnered a much higher number than it did. Movies with Mr. Tom Hanks usually pull in bigger audiences.

I was not surprised. Movies that make you think don't do well on Saturdays. Viewers don't want anything remotely cerebral on Saturdays, as is the case with FOX's lineup of COPS and AMW winning the night most weeks. True, most of Tom Hanks' movies do well, but Road to Perdition wasn't even a big hit in the movie theaters. There's a reason for that.

But this goes to show you that I believe ABC will misuse its Harry Potter and Chronicles of Narnia theatricals this April and May -- they're using them on Saturdays where I think they would do much, much better on Fridays, as other family-oriented theatricals such as Santa Clause and The Polar Express have demonstrated.

quote:

Sunday 3/09/08
Note: The following results are based on the metered market ratings.

Household Rating/Share
ABC: 6.2/10, CBS: 5.7/ 9, NBC: 5.3/ 9, Fox: 3.5/ 6, CW: 1.0/ 2

-Percent Change From the Year-Ago Evening (Sunday, March 10, 2007)
ABC: + 5, NBC: no change, Fox: -33, CBS and CW: -37 each

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Note: The fast national results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, March 9, 2008.

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-Yesterday’s Winners:
60 Minutes (CBS), Oprah’s Big Give (ABC)

-Yesterday’s Losers (Excluding Repeats):
Big Brother 9 (CBS), Everybody Hates Chris (CW), Aliens in America (CW), Unhitched (Fox)

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-Ratings Breakdown:
ABC won this second Sunday in March in the overnights (and will likely dominate among adults 18-49 once the fast affiliate results are posted at PIFeedback). But week two of non-scripted hours Oprah’s Big Give and Here Come the Newlyweds lost considerable steam. Airing out of a repeat of Extreme Makeover: Home Edition (#1: 7.3/12 at 8 p.m.), Oprah’s Big Give still dominated the 9-10 p.m. time period, with a 7.7 rating/12 share in the overnights. Comparably, however, that was down by 21 percent from it’s week-ago series-opener (9.8/15 on March 2, 2008). Here Come the Newlyweds finished second in the overnights at 10 p.m., with a 5.5/ 9. Comparably, that was down by 19 percent from one week earlier (6.8/12 on March 2).

Earlier in the evening on ABC was America’s Funniest Home Videos at a 4.3/ 8 (#2t) from 7-8 p.m.

CBS had nothing unusual to report with its combination of 60 Minutes (#1: 7.3/15), which keeps on ticking after 40 years, Big Brother 9 (#4: 3.9/ 7), which should air in the summer only, a repeat of Cold Case (#2: 5.7/ 9) and Showtime drama Dexter (#3: 4.9/ 8). Dexter may not be a blockbuster, but it fits well out of the Cold Case encores.

Third overall in the metered markets was NBC’s repeat line-up of a two-hour edition of Most Outrageous Moments (5.3/ 9 from 7-9 p.m.), which built in every half hour, Law & Order (#4: 4.4/ 7) and Law & Order: SVU (#1: 6.4/11). Next was Fox, which performed as follows in the overnights:

Fox/Sunday
7:00 p.m. King of the Hill (R): 2.3/ 4 (#4)
7:30 p.m. American Dad (R): 2.4/ 4 (#4)
8:00 p.m. The Simpsons: 4.7/ 8 (#3)
8:30 p.m. King of the Hill: 3.9/ 6 (#3)
9:00 p.m. Family Guy (R): 4.7/ 7 (#3)
9:30 p.m. Unhitched: 3.2/ 5 (#4)

Comparably, retention for week two of sitcom Unhitched out of the Family Guy encore was a disappointing 68 percent. While I recognize the importance of waiting to see what the demos look like, Fox may also want to consider retiring King of the Hill this spring. It’s time.

Last, and very least in every half hour, was the CW’s line-up of a repeat of America’s Next Top Model (1.0/ 2), Everybody Hates Chris (1.1/ 2), Aliens in America (0.9/ 1), a repeat of Girlfriends (0.9/ 1) and a repeat of The Game (0.9/ 1). No, it doesn’t get much worse than that.

Source: Nielsen Media Research data

quote:

they wasted EM:HE originals on the Brothers & Sisters lead-out

quote:

Originally posted by vlis:
there's no reason to think this owuld not have worked. i think the reality is that B&S was over-rated

quote:

they wasted EM:HE originals on the Brothers & Sisters lead-out

 
 	day	date	network	show	Repeat	          Viewers 	 18-49 
week 20	Sunday	02/10/08	abc	Extreme Makeover: 		 15,770 	 5.5 
week 20	Sunday	02/10/08	abc	Brothers & Sisters		  8,632 	 3.1 
week 21	Sunday	02/17/08	abc	Extreme Makeover:    	 13,490 	 4.6 
week 21	Sunday	02/17/08	abc	Brothers & Sisters	            8,500 	 3.0 
 

quote:

Originally posted by mushu_jj:

quote:

Originally posted by vlis:
there's no reason to think this owuld not have worked. i think the reality is that B&S was over-rated

quote:

they wasted EM:HE originals on the Brothers & Sisters lead-out

I think the chimps scheduling patterns hurt their shows more than anything. B&S did fine the first week behind Home Edition. Then they sent it into repeats and people naturally thought it was in repeats.

quote:

Originally posted by vlis:
Even when EM was new, retention was not good:

 
 	day	date	network	show	Repeat	          Viewers 	 18-49 
week 20	Sunday	02/10/08	abc	Extreme Makeover: 		 15,770 	 5.5 
week 20	Sunday	02/10/08	abc	Brothers & Sisters		  8,632 	 3.1 
week 21	Sunday	02/17/08	abc	Extreme Makeover:    	 13,490 	 4.6 
week 21	Sunday	02/17/08	abc	Brothers & Sisters	            8,500 	 3.0 
 

quote:

Originally posted by mushu_jj:

quote:

Originally posted by vlis:
there's no reason to think this owuld not have worked. i think the reality is that B&S was over-rated

quote:

they wasted EM:HE originals on the Brothers & Sisters lead-out

I think the chimps scheduling patterns hurt their shows more than anything. B&S did fine the first week behind Home Edition. Then they sent it into repeats and people naturally thought it was in repeats.

quote:

Originally posted by Chimera:
From Marc's newsletter:

quote:

Sunday 3/09/08
But week two of non-scripted hours Oprah’s Big Give and Here Come the Newlyweds lost considerable steam. Airing out of a repeat of Extreme Makeover: Home Edition (#1: 7.3/12 at 8 p.m.), Oprah’s Big Give still dominated the 9-10 p.m. time period, with a 7.7 rating/12 share in the overnights. Comparably, however, that was down by 21 percent from it’s week-ago series-opener (9.8/15 on March 2, 2008).

quote:

Originally posted by vlis:
there's no reason to think this would not have worked. i think the reality is that B&S was over-rated

quote:

they wasted EM:HE originals on the Brothers & Sisters lead-out

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