Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.
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-Friday’s Winners: Ghost Whisperer (CBS), NCIS R (CBS), Numb3rs (CBS)
-Disappointing: Supernanny (ABC), Don’t Forget the Lyrics (Fox)
-Friday’s Losers (excluding repeats): Deal or No Deal (NBC), Wife Swap (ABC), Every Hates Chris (CW), The Game (CW), Crusoe (NBC), Lipstick Jungle (NBC)
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-Ratings Breakdown: It was another clean Friday sweep for CBS, with a first-place finish in every half-hour care of its combination of Ghost Whisperer (Viewers: 11.05 million; A18-49: 2.8/ 9), a repeat of NCIS (Viewers: 11.26 million; A18-49: 2.4/ 7) in place of recently canceled The Ex-List, and Numb3rs (Viewers: 11.21 million; A18-49: 2.6/ 8). With compatibility this flawless, it’s too bad the NCIS encore cannot remain in the hour permanently. The next best thing could be Canadian drama Flashpoint, which is scheduled to return in midseason.
ABC finished in the distant No. 2 spot overall with its line-up of Wife Swap (Viewers: #4, 4.61 million; A18-49: #2, 1.7/ 6), Supernanny (Viewers: #2, 5.43 million; A18-49: #2, 1.9/ 6) and 20/20 (Viewers: #2, 8.19 million; A18-49: #2, 2.2/ 7), which focused on a murder investigation. As I have been saying for weeks (months, actually), ABC might benefit on Friday if it tapped into corporate cousin The Disney Channel to program the night. Wife Swap and Supernanny are just not cutting it from 8-10 p.m.
Fox was up next, with non-scripted duo Are You Smarter Than a 5th Grader? (Viewers: #2, 6.42 million; A18-49: #3, 1.6/ 5), which featured guest competitor Gene Simmons, and Don’t Forget the Lyrics (Viewers: #3, 4.93 million; A18-49: #3, 1.6/ 5). On a personal note, I will have the honor of interviewing the amazing Gene, who is hosting Mediaweek’s Media All-Stars luncheon this Wednesday.
The news remains bleak for NBC (so what else is new?) with its combination of Deal or No Deal (Viewers: #2, 5.53 million; A18-49: #4, 1.1/ 4), begging-to-be canceled Crusoe (Viewers: #4, 4.16 million; A18-49: #4, 1.0/ 3) and former Wednesday occupant Lipstick Jungle (Viewers: #3, 3.34 million; A18-49: #3, 1.2/ 4), which is not benefiting on the lower HUT level Friday. Wasn't that contestant butting heads with Howie Mandel totally obnoxious?
The CW was last with its line-up of Everybody Hates Chris (Viewers: #5, 1.72 million; A18-49: #5, 0.7/ 2), The Game (Viewers: #5, 1.68 million; A18-49: #5, 0.8/ 2) and a repeat of America’s Next Top Model (Viewers: #5, 1.55 million; A18-49: #5, 0.6/ 2). But it manage to outdeliver NBC overall among adults 18-34 and women 18-34. No show on any week has as many losers as Friday.
Source: Nielsen Media Research data
This message has been edited. Last edited by: Marc Berman,
-Ratings Breakdown: It was another clean Friday sweep for CBS, with a first-place finish in every half-hour care of its combination of Ghost Whisperer (Viewers: 11.05 million; A18-49: 2.8/ 9), a repeat of NCIS (Viewers: 11.26 million; A18-49: 2.4/ 7) in place of recently canceled The Ex-List, and Numb3rs (Viewers: 11.21 million; A18-49: 2.6/ 8). With compatibility this flawless, it’s too bad the Numb3rs encore cannot remain in the hour permanently. The next best thing could be Canadian drama Flashpoint, which is scheduled to return in midseason.
Mark, you probably meant the NCIS encore, not Numb3rs encore. Other than that - not much to say. Seems like CBS has found its nitche. I don't think Flashpoint can draw these numbers, despite the fact I enjoyed it over the summer, but we'll see.
This message has been edited. Last edited by: Marc Berman,
I'll start with the network having the biggest problem on Fridays, NBC. As I said last week, LJ and Crusoe need to be cancelled. LJ is still barely pulling in 3 million viewers. It's a huge loss from when Life had this timeslot. Obviously, a more procedural based show would do better than a serial show that is being burned off. Dateline should be here next week with two hour episodes. DOND had a slight increase from last week so it can stay for now.
CW Fridays went back to their normal comedy numbers, but they are still too low. I still think something like Stylista or another cheap reality show would be better here instead.
Over at ABC, Supernanny is doing well. It's almost at a 2 demo on a demo light day. That's not bad. Wife Swap also had a slight increase on its numbers. For a better mid-season lineup, I'd recommend ABC moving over AFV at 8 PM, Supernanny or Supermanny at 9 PM and 20/20 at 10 PM. I'd then put in Welcome To the Newlyweds Sundays at 7 PM or the Ty Pennington special if it goes to series. Although if ABC kept the WS/Supernanny/20/20 lineup, it wouldn't be a disaster.
FOX got a nice jump in the numbers with AYSTA5thG. However, DFTL is still struggling. It does get points for a full demo retention. We'll have to see how fellow reality shows MOT, Secret Millionaire, even HITW rate mid-season to determine its future. If any one of those three ends up having a ratings surge, it might fill in for the FOX 9 PM hour.
Over at CBS, great numbers. Great increase on Ghost Whisperer's and Numbers ratings. However, I disagree that repeats should be permanently placed at 9 PM. What this shows is CBS has to find a show that can bridge the other two shows and hold the audience. Fringe shows like Ex-List and Moonlight don't work. I agree that Flashpoint is a good option. So is The Unit.
With CBS having issues with the 9pm hour I believe that they should continue with the repeats of shows like NCIS, Cold Case, Without A Trace, The Mentalist (but no CSI's).
Nice to see Numb3rs tick up a bit and Ghost Whisperer hit a season high
ABC IMO didn't do that bad. a 1.9 demo average for Friday isn't bad.
NBC though is at deaths door. When your strongest show is Lipstick Jungle you know things are bad.
NBC should do this: Deal Or No Deal Dateline Lipstick Jungle
I'm sure both DOND and LJ will benefit and the shows increase may also hinder ABC a bit (as I feel ABC's recent small rise on Fridays is mostly due to NBC's demise on the night)
Fox did okay, although I wonder how well their mid-season scripted shows will do
isn't Crusoe a miniseries anyway? They'll finish their 13 ep run and disappear into thin air. That's not NMC's biggest problem. I bet they're more concerned about those shows premiering soon, which might be DOA because of their limited appeal (even though I can't wait for Merlin and Kings).
Yes, Crusoe is a 13 episode series. NBC will probably just air it out. However, if they let both Crusoe and LJ air out, the timeslots will be completely dead for whatever NBC decides to program there next. It'll be a very uphill battle for the next occupants. Viewers have rejected NBC Fridays as they are way off the pace.
As for Merlin and Kings, I think both will be DOA. Way too fringe for a mainstream audience.
quote:
Originally posted by total eclipse: isn't Crusoe a miniseries anyway? They'll finish their 13 ep run and disappear into thin air. That's not NMC's biggest problem. I bet they're more concerned about those shows premiering soon, which might be DOA because of their limited appeal (even though I can't wait for Merlin and Kings).
Over at CBS, great numbers. Great increase on Ghost Whisperer's and Numbers ratings. However, I disagree that repeats should be permanently placed at 9 PM. What this shows is CBS has to find a show that can bridge the other two shows and hold the audience. Fringe shows like Ex-List and Moonlight don't work. I agree that Flashpoint is a good option. So is The Unit.
I'm for leaving the 9pm hour in repeats (for now), but starting next year CBS needs to start moving its aging shows to Fridays (instead of canceling them). Cold Case IMO is the nets weakest Procedural, unfortunately it also is the anchor for Sundays (and not doing such a great job at that).
Ghost Whisperer Cold Case Numb3rs
sounds like a great line-up to me.
BTW, I feel The Unit is stronger then Cold Case and skews much younger. It should remain on CBS' regular schedule (but not Fridays).
Cold Case on Friday is a great idea. But what do you put on in place of it on Sunday?
quote:
Originally posted by Adolfo:
quote:
Over at CBS, great numbers. Great increase on Ghost Whisperer's and Numbers ratings. However, I disagree that repeats should be permanently placed at 9 PM. What this shows is CBS has to find a show that can bridge the other two shows and hold the audience. Fringe shows like Ex-List and Moonlight don't work. I agree that Flashpoint is a good option. So is The Unit.
I'm for leaving the 9pm hour in repeats (for now), but starting next year CBS needs to start moving its aging shows to Fridays (instead of canceling them). Cold Case IMO is the nets weakest Procedural, unfortunately it also is the anchor for Sundays (and not doing such a great job at that).
Ghost Whisperer Cold Case Numb3rs
sounds like a great line-up to me.
BTW, I feel The Unit is stronger then Cold Case and skews much younger. It should remain on CBS' regular schedule (but not Fridays).
NBC's night is a mess. Well, their whole schedule is a mess. At least they can be happy about "30 Rock" becoming a little success on Thursdays. And I must say I am very pleased to see "Lipstick Jungle" fail on Friday nights. It is even worse than ABC's "Cashmere Mafia" was and of course it really shows that LIFE did sort of well on Fridays and has growth potential. So let's hope LIFE's ratings will grow on Wednesdays. The show deserves to live on.
The success of CBS's Friday night line-up is stunning. I find all those shows pretty boring (though I have never watched Numb3rs, so I could like that one in theory).
And the biggest question on my mind right now: What kind of ratings do you think will "Dollhouse" and "Terminator" have to deliver to survive on Fridays? Would FOX be okay with it if they delivered exactly the same numbers the reality shows deliver?
The GDub spike has more to do with what happened on the show last night than NCIS (R) being at 9, I think. Will be interesting to see what kind of impact it has on the show long-term.
Aside from NBC, which is a disaster from top to bottom, nobody really had much to complain about.
STANDINGS | Congrats to week 11 winner Douglas! | Winter/Spring 2010 Top 5 (thru 3/17): 1. Douglas (3228) 2. spotupj (3032) 3. yankeesrj12 (2612) 4. Ammit (2480) 5. WlcmZ.Texas (2472)
Posts: 3619 | Location: twitter.com/spotupj | Registered: 08 May 2007
CBS would need to roll out a very hyped-up show (something with a lot of BUZZ). Right now CBS Sundays are a disaster, 2.6 demo average per week only matches yesterdays numbers (and that was a Friday)
The longer CBS waits the more their Sunday programs will sink. Personally I like CBS Sundays but its performance is on par with ABC Wednesdays (and that is really bad)
quote:
Originally posted by Marc Berman: Cold Case on Friday is a great idea. But what do you put on in place of it on Sunday?
quote:
Originally posted by Adolfo:
quote:
Over at CBS, great numbers. Great increase on Ghost Whisperer's and Numbers ratings. However, I disagree that repeats should be permanently placed at 9 PM. What this shows is CBS has to find a show that can bridge the other two shows and hold the audience. Fringe shows like Ex-List and Moonlight don't work. I agree that Flashpoint is a good option. So is The Unit.
I'm for leaving the 9pm hour in repeats (for now), but starting next year CBS needs to start moving its aging shows to Fridays (instead of canceling them). Cold Case IMO is the nets weakest Procedural, unfortunately it also is the anchor for Sundays (and not doing such a great job at that).
Ghost Whisperer Cold Case Numb3rs
sounds like a great line-up to me.
BTW, I feel The Unit is stronger then Cold Case and skews much younger. It should remain on CBS' regular schedule (but not Fridays).
My guess is with the costs associated with scripted series vs. the game shows, they wouldn't be happy with the exact same ratings. In order to stay on Friday, they would have to pull close to CBS Friday's demo numbers. In fact, in my opinion, I see FOX returning with the game shows by Fall of 2009, if not sooner.
quote:
Originally posted by Donnie:
And the biggest question on my mind right now: What kind of ratings do you think will "Dollhouse" and "Terminator" have to deliver to survive on Fridays? Would FOX be okay with it if they delivered exactly the same numbers the reality shows deliver?
Originally posted by WlcmLAPD: Over at CBS, great numbers. Great increase on Ghost Whisperer's and Numbers ratings. However, I disagree that repeats should be permanently placed at 9 PM. What this shows is CBS has to find a show that can bridge the other two shows and hold the audience. Fringe shows like Ex-List and Moonlight don't work. I agree that Flashpoint is a good option. So is The Unit.
I have a feeling that instead, The Unit will be canceled and one of their established procedurals will move to that timeslot.
Posts: 406 | Location: Arkansas | Registered: 25 January 2008
It's a huge loss from when Life had this timeslot. Obviously, a more procedural based show would do better than a serial show that is being burned off. Dateline should be here next week with two hour episodes. DOND had a slight increase from last week so it can stay for now.
