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Picture of Marc Berman
Posted
Prime-Time Monday Ratings:
CBS Wins; NBC’s Heroes Strong; Disappointing What About Brian Season-Opener on ABC

Monday 10/09/06
Metered Market Ratings

HH
Rtg/Shr
CBS 9.6/15
NBC 8.6/13
ABC 5.6/ 9
Fox 3.5/ 5
CW 2.0/ 3

-Percent Change From the Comparable Year-Ago Evening (Monday 10/10/05)
(*compared to the UPN’s combination of One On One, All of Us, Girlfriends and Half & Half)
CBS: no change, NBC: - 3, CW: -31, ABC: -44, Fox: -64

Note: ABC aired Monday Night Football and Fox Game 5 of the American League Division Series (N.Y. Yankees at L.A. Angels) on the year-ago evening.

---------------

Fast National Results

-Total Viewers:
CBS: 14.41 million, NBC: 12.43, ABC: 7.58, Fox: 3.82, CW: 2.55

-Adults 18-49:
CBS: 4.8 rating/12 share, NBC: 4.7/12, ABC: 3.1/ 8, Fox: 1.3/ 3, CW: 1.0/ 3

---------------

-Yesterday’s Winners:
Deal or No Deal (NBC), Two and a Half Men (CBS), Heroes (NBC), CSI: Miami (CBS)

-There May Be Hope Yet:
The Class (CBS)

-Could Be Better/Could Be Worse:
What About Brian (ABC)

-Yesterday’s Losers (excluding repeats):
Studio 60 on the Sunset Strip (NBC)

---------------

-Ratings Breakdown:
CBS opened the week on a winning note, with a first-place finish in the overnights, total viewers and adults 18-49 courtesy of two shows in particular – Two and a Half Men and CSI: Miami. Flipping The Class with How I Met Your Mother gave The Class a minor boost and full retention out of its new lead-in, while How I Met Your Mother performed similarly to year-ago 8 p.m. occupant The King of Queens. Take a look at How I Met Your Mother versus The King of Queens, followed by The Class:

Monday 8:00 p.m.
10/09/06 – How I Met Your Mother
Overnights: 6.4/10 (#2), Viewers: 9.73 million (#2), A18-49: 3.6/10 (#2)

10/10/05 – The King of Queens
Overnights: 7.1/10 (#2); Viewers: 10.50 million (#2), A18-49: 3.5/ 9 (#2)

Percent Change:
Overnights: -10; Viewers: - 7; A18-49: + 3

----------

Monday 8:30 p.m. – The Class
Overnights: 6.4/ 9 (#2), Viewers: 10.05 million (#2), A18-49: 3.7/ 9 (#2)

At 9 p.m., CBS’ Two and a Half Men was above average at a 11.0/16 in the overnights (#1), 17.12 million viewers (#1) and a 5.4/13 among adults 18-49 (#2). That led into The New Adventures of Old Christine at a respectable (albeit non-spectacular) 9.0/13 in the overnights (#2), 13.71 million viewers (#1) and a 4.3/10 among adults 18-49 (#2) at 9:30 p.m. Retention for Old Christine (which is only worth watching because of Julia Louis-Dreyfus) out of Two and a Half Men could have been better, however, at 82 percent in the overnights, and 80 percent in both total viewers and among adults 18-49.

At 10 p.m., CBS’ CSI: Miami was the highest rated show of the evening at a healthy 12.3/20 in the overnights, 17.93 million viewers and a 5.9/15 among adults 18-49. As a reminder, total viewers and adults 18-49 from last night are based on the fast nationals. Any prior results are based on the final nationals.

NBC had another Monday of mixed news courtesy of its combination of Deal or No Deal, Heroes and Studio 60 on the Sunset Strip. Deal or No Deal kicked off the evening with a dominant 9.8/15 in the overnights, 15.22 million viewers and a 4.4/12 among adults 18-49 at 8 p.m.; leading into week three of Heroes at a solid 9.2/13 in the overnights (#2), 13.31 million viewers (#2) and a first-place 5.9/14 among adults 18-49 at 9 p.m.. Heroes is not only the real deal, but NBC is already in the planning stages of a new version of The Bionic Woman next season. Unfortunately, the news remains bleak for NBC at 10 p.m. with week four of Studio 60 on the Sunset Strip at a distant second-place 6.8/11 in the overnights, 8.76 million viewers and a 3.8/ 9 among adults 18-49. The once piece of good news for Studio 60: it beat ABC’s competing What About Brian. Keep reading.

ABC minus football remains a network on the downside on Monday. Wife Swap kicked-off with a typically bland (and third-place) 6.1/ 9 in the overnights, 7.74 million viewers and a 3.2/ 9 among adults 18-49 at 8 p.m., followed by The Bachelor: Rome at an also modest (and third-place) 5.8/ 8 in the overnights, 7.98 million viewers and a 3.1/ 7 among adults 18-49 at 9 p.m. Considering how far The Bachelor franchise has fallen in recent editions, was it really necessary to bring it back? In season-premiere news, year two of surprise returnee What About Brian opened with a last-place 5.1/ 8 in the overnights, 7.03 million viewers and a 3.0/ 8 among adults 18-49 at 10 p.m. Retention for What About Brian out of The Bachelor: Rome, however, was positive at 88 percent in both the overnights and total viewers and 97 percent among adults 18-49.

Repeats of Fox dramas Prison Break (Overnights: 3.3/ 5; Viewers: 4.00 million; A18-49: 1.4/ 4) and Justice (Overnights: 2.9/ 4; Viewers: 3.64 million; A18-49: 1.2/ 3) finished fourth in every half-hour. The CW, meanwhile, moved its comedies -- all repeats last night -- back to Monday after two abysmal Sunday airings. The Everybody Hates Chris second-run opened with a 2.3/ 4 in the overnights, 3.00 million viewers and a 1.2/ 3 among adults 18-49 At 8 p.m., which is similar to how repeats performed in its former Thursday 8 p.m. time period. That led into repeats of All of Us (Overnights: 1.9/ 3; Viewers: 2.55 million; A18-49: 1.0/ 3), Girlfriends (Overnights: 2.0/ 3; Viewers: 2.47 million; A18-49: 1.0/ 3) and The Game (Overnights: 1.8/ 3; Viewers: 2.20 million; A18-49: 0.9/ 2) from 8:30-10 p.m. Although The CW, no doubt, finished last in every half-hour, let’s save any judgment calls until original episodes of the comedies air next Monday.

Source: Nielsen Media Research data


 
Posts: 9575 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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This is really good news for The CW. Everybody Hates Chris Repeat was up 600,000 viewers from its Sunday All-New Episode while All of Us was up by 150,000 viewers from its Sunday Night all-new episode!

Girlfriends and the Game were only down for alittle bit
 
Posts: 218 | Registered: 19 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of TravisYanan
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Did anyone really expect What About Brian to do well? I'm still in shock the show was picked up for a second season. At least it's good news for Studio 60 that the NBC show managed to beat the ABC offering... albeit barely.

Obviously, ABC did the right thing by moving Grey's Anatomy to Thursday nights instead of the rumored move to Monday... but, jeez, it's like they aren't even trying to compete!
 
Posts: 3950 | Location: Los Angeles | Registered: 21 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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I am glad to see Heroes doing well. I consider that, Jericho, and Ugly Betty to be the pleasant surprises of the season, with Friday Night Lights and The Class to be the disappointments. I don't really consider Studio 60 to be disappointing since I didn't think the subject matter lent itself to being a big hit in today's tv world.
 
Posts: 130 | Location: Ann Arbor, MI | Registered: 10 October 2006Reply With QuoteEdit or Delete MessageReport This Post
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If it wasn't for the weak Monday performance, abc would probably win the week in total viewers in addition to already winning on adults.

Perhaps, swapping some of the Monday/Friday shows could help. What About Brian is a good show and deserves a chance. I think a few episodes following Grey's would be a big benefit.
 
Posts: 4334 | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post

Picture of Marc Berman
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What About Brian is a good show, but relationship type dramas rarely do that well. The one positive to make note of was the solid retention out of The Bachelor among adults 18-49. Now it has to work on getting past NBC's sinking Studio 60.


 
Posts: 9575 | Registered: 18 September 2006Reply With QuoteEdit or Delete MessageReport This Post
Picture of TravisYanan
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I'm still having trouble believe Studio 60 is STILL losing viewers (even if it gained a bit back in 18-49). The show is getting better with each episode... to the point where it's very enjoyable to watch now! How great is Christine Lahti?
 
Posts: 3950 | Location: Los Angeles | Registered: 21 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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The show bores me to death. There is not one single character that is worth revisiting every week.
 
Posts: 233 | Registered: 20 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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"Watching a car wreck" is such a cliche, but I can't think of a better way to describe why I continue to tune into Studio 60.
 
Posts: 290 | Registered: 19 September 2006Reply With QuoteEdit or Delete MessageReport This Post
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