Prime-Time Ratings:
Wednesday 11/19/08
-Total Viewers:
CBS: 12.83 million, Fox: 8.23, NBC: 6.01, ABC: 5.88, CW: 3.48
-Adults 18-49:
CBS: 3.5 rating/10 share, Fox: 2.6/ 7, ABC: 2.0/ 5, NBC: 1.8/ 5, CW: 1.7/ 4
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-Yesterday’s Winners:
Bones (Fox), Criminal Minds (CBS), CSI: NY (CBS)
-Honorable Mention:
The New Adventures of Old Christine (CBS), Gary Unmarried (CBS)
-Yesterday’s Losers (excluding repeats):
Pushing Daisies (ABC), Knight Rider (NBC), Life (NBC), Stylista (CW), Dirty Sexy Money (ABC)
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-Ratings Breakdown:
CBS led this third Wednesday of the Nov. 2008 sweeps, with a first-place finish in both total viewers and adults 18-49. Fox finished a distant second, while lagging ABC and NBC shared the No. 3 and 4 spots. Last was the CW, which featured the season-finale of America’s Next Top Model. Amazing how quickly the seasons pass for all these reality/competitions.
First in the 8 p.m. hour was Fox’s always reliable Bones, with 10.72 million viewers and a 3.1 rating/9 share among adults 18-49. As a reminder, Bones will be moving to Thursday at 8 p.m. (into returning Hell’s Kitchen) in first quarter 2009. Next were CBS sitcoms The New Adventures of Old Christine (Viewers: #2, 8.09 million; A18-49: #2, 2.5/ 7) and Gary Unmarried (Viewers: #2, 8.14 million; A18-49: #2, 2.7/ 7), which are quietly carving a comfortable niche for themselves in the hour. Worth noting for Gary Unmarried was a series-high performance (and growth out of Old Christine of eight percent among adults 18-49).
Also airing in the 8 p.m. hour was the aforementioned season-finale of America’s Next Top Model on the CW (Viewers: #5, 4.80 million; A18-49: #3, 2.3/ 6), NBC’s failing Knight Rider (Viewers: #3, 5.12 million; A18-49: #5, 1.5/ 4), and ABC’s waiting-to-be axed Pushing Daisies (Viewers: #4, 4.86 million; A18-49: #4, 1.7/ 5). From a ratings perspective, this was not the best season for Top Model.
CBS moved into the winner’s circle at 9 p.m., care of Criminal Minds at a hefty 16.38 million viewers and a 4.3/11 among adults 18-49. Second was ABC’s Private Practice (Viewers: 7.14 million; A18-49: 2.4/ 6), which built from the second half of lead-in Pushing Daisies (Viewers: 4.51 million; A18-49: 1.7/ 4 at 8:30 p.m.) by 2.63 million viewers and 41 percent in the demo, and is wisely moving into the Thursday 10 p.m. hour (out of parent Grey’s Anatomy) in first quarter.
Also airing from 9-10 p.m. was a repeat of Fox’s House (Viewers: #3, 5.73 million; A18-49: #3, 2.1/ 5), NBC’s failing Life (Viewers: #4, 5.32 million; A18-49: #4, 1.7/ 4), which received a full season order despite the anemic ratings, and the CW’s lackluster Stylista (Viewers: #5, 2.16 million; A18-49: #5, 1.0/ 3).
Episode No. 100 of CBS’ CSI: NY (time flies, doesn’t it?) won the 10 p.m. hour, with 13.99 million viewers and a 3.8/10 among adults 18-49. Next was NBC’s veteran Law & Order (Viewers: #2, 7.58 million; A18-49: #2, 2.1/ 6), which remains down year-to-year but did grow from the second half of lead-in Life by double-digits. And ABC’s Dirty Sexy Money, which has yet to be picked-up for the full season, capped off the time period with a last-place 5.63 million viewers and a 1.7/ 5 in the demo. Too bad more viewers have not discovered this addictive pleasure.
Source: Nielsen Media Research data