Prime-Time Ratings:
Monday 5/26/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
CBS: 7.74 million, ABC: 5.25, NBC: 5.21, Fox: 4.86, CW: 1.33
-Adults 18-49:
CBS: 2.4 rating/7 share, ABC: 1.9/ 5, Fox: 1.8/ 5, NBC: 1.7/ 5, CW: 0.5/ 1
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
Two and a Half Men R (CBS), Rules of Engagement R (CBS)
-Yesterday’s Losers (Excluding Repeats):
The Bachelorette (ABC), Dateline (NBC)
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-Ratings Breakdown:
CBS led the troops on this typically mundane Memorial Day Monday, with a first-place finish in total viewers and adults 18-49 care of its repeat combination of The Big Bang Theory (Viewers: #1, 6.39 million; A18-49: #1, 2.0 rating/6 share), How I Met Your Mother (Viewers: #1, 6.70 million; A18-49: #1, 2.3/ 7), Two and a Half Men (Viewers: #1, 10.69 million; A18-49: #1, 3.3/ 8), Rules of Engagement (Viewers: #1, 8.45 million; A18-49: #1, 2.8/ 7) and CSI: Miami (Viewers: #1, 7.11 million; A18-49: #2, 2.0/ 5).
Next was ABC, with a repeat of Vacation Swap (Viewers: #3, 4.67 million; A18-49: #4, 1.5/ 4) and a two-hour edition of The Bachelorette, which averaged 5.54 million viewers (#2) and a 2.0/ 5 (#2) among adults 18-49 from 9-11 p.m. Take a look at the half-hour breakdown:
The Bachelorette (ABC)
9:00 p.m. Viewers: 5.06 million (#3), A18-49: 1.8/ 5 (#3)
9:30 p.m. Viewers: 5.49 million (#3), A18-49: 2.0/ 5 (#3)
10:00 p.m. Viewers: 5.74 million (#2), A18-49: 2.1/ 6 (#1t)
10:30 p.m. Viewers: 5.86 million (#2), A18-49: 2.2/ 6 (#1)
NBC aired a two-hour repeat edition of American Gladiators (Viewers: #2, 5.05 million; A18-49: #3t, 1.7/ 5 from 8-10 p.m.) and Dateline, with finished last at 10 p.m. with 5.54 million viewers and a 1.7/ 5 among adults 18-49. Fox ran a two-hour encore telecast of So You Think You Can Dance (Viewers: #4, 4.86 million; A18-49: #3, 1.8/ 5). And the CW capped off the evening with repeats of Gossip Girl (Viewers: #5, 1.44 million; A18-49: #5, 0.6/ 2) and One Tree Hill (Viewers: #5, 1.22 million; A18-49: #5, 0.5/ 1). Better get used to the word repeat…its going to be a long summer!
Source: Nielsen Media Research data