Originally posted by Obveeus:
quote:
Originally posted by Marc Berman:
the CW’s Girlfriends (Viewers: #5, 2.28 million; A18-49: #5, 1.0/ 2) and The Game (Viewers: #5, 2.80 million; A18-49: #5, 1.4/ 3). Growth for The Game out of Girlfriends of 520,000 viewers and 40 percent among adults 18-49 is a positive worth noting. The network might benefit if it flipped the two sitcoms.
A positive worth noting: Girlfriends grew out of its lead-in by 390,000 viewers and 42% in the demo.
Flipping Girlfriends and The Game might work (I know that Girlfriends would be happy to face NFtU and RoE rather than 2&1/2Men and SW), but I don't think flipping them will change much of anything. The real problem is still the placement of Aliens in America. That show needs to find the Malcolm in the Middle audience from years ago. It does not fit with the other three sitcoms and CW is diluting its audience by airing an encore every week on Sunday. The solution is to flip AiA and EHC so that EHC moves into the higher HUT level and aligns with the other African American sitcoms.
If CW doesn't want to flip the shows, then they need to gear up 'Eight Days a Week' to take Aliens in America's place and then limit Aliens in America to once a week airings.
Meanwhile, the CW still needs to coerce VH1 into NOT airing I Love new York opposite Girlfriends/The Game. Maybe withold America's Next Top Model until VH1 agrees. That would get rid of about 20 hours per week of VH1's programming. They would have to cave in, then.