ABC Holds 0.2 Lead Over CBS in A18-49 After 26 Days of the 2007 November SweepWith only two days remaining in the very competitive November Sweep, ABC holds a narrow 0.2 lead over CBS in the young adult demo with a first place 3.6 A18-49 average. CBS is second with an average 3.4 in A18-49. NBC is 0.2 behind in third place with a 3.2 average in A18-49 and FOX is another 0.2 behind in fourth place with a 3.0 average in A18-49. The CW is in fifth with a 1.1 in A18-49 with MyNetworkTV bringing up the rear with its 0.4 in A18-49.
In households and viewership, CBS has a comfortable lead over ABC with NBC in third, FOX fourth, The CW trailing in fifth and MyNetworkTV bringing up the rear in sixth.
On a year-over-year basis, FOX and MyNetworkTV are the only networks consistently showing year-over-year improvement from the first day of the Sweep. The other four networks are mostly down in the 10-20% territory which is ascribed to the effects of DVRs and time-shifted viewing.
nights nights
demo demo demo % won won
Rank web 2007 2006 chg 2007 2006
1 ABC 3.59 4.11 -13% 9 14
2 CBS 3.36 3.71 -9% 10 7
3 NBC 3.22 3.74 -14% 3 6
4 FOX 2.98 2.86 4% 6 1
5 CW 1.07 1.41 -24%
6 MNT 0.42 0.33 25%
total 14.63 16.17 -10% 28 28
nights nights
HH HH HH HH won won
rank web 2007 2006 chg 2007 2006
1 CBS 7.6 8.2 -8% 15 17
2 ABC 7.3 7.5 -3% 7 8
3 NBC 5.3 6.7 -20% 2 2
4 FOX 4.7 4.4 5% 2
5 CW 1.8 2.2 -22%
6 MNT 0.7 0.6 16%
total 27.3 29.6 -8% 26 27
nights nights
viewers viewers viewers viewers won won
rank web 2007 2006 chg 2007 2006
1 CBS 11.914 12.811 -7% 14 14
2 ABC 11.164 11.692 -5% 9 9
3 NBC 8.517 10.307 -17% 1 3
4 FOX 7.545 7.021 7% 2
5 CW 2.702 3.461 -22%
6 MNT 1.023 0.822 24%
total 42.86 46.11 -7% 26 26
MyNetworkTV numbers are for the first 20 nights only.
Data for first 21 nights are final Nielsen Media numbers as provided by TravisYanan and pavanbadal. Data for last five nights are the FAST national numbers provided by Marc Berman.
