Prime-Time Ratings:
Tuesday 11/27/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 21.14 million, Fox: 13.24, CBS: 11.33, NBC: 8.93, CW: 2.39

-Adults 18-49:
ABC: 5.8 rating/14 share, Fox: 5.2/13, NBC: 3.6/ 9, CBS: 2.6/ 6, CW: 1.1/ 3

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
NCIS (CBS), A Charlie Brown Christmas R (ABC), Dancing With the Stars (ABC), House (Fox), Law & Order: SVU (NBC)

-Yesterday’s Losers (excluding repeats):
Beauty and the Geek (CW), Reaper (CW), Cane (CBS)

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-Ratings Breakdown:
ABC danced its way to a solid Tuesday victory, finishing first in both total viewers and adults 18-49. Fox was second in both categories (which is unusual considering House normally leads the network to victory in the demo), with CBS and NBC sharing the No. 3 and 4 spots, and the CW fifth.

CBS’ underrated NCIS and a repeat of holiday classis A Charlie Brown Christmas on ABC shared dominance in the 8 p.m. hour as follows:

Tuesday 8-9 p.m.
NCIS (CBS)
Viewers: 17.06 million (#1), A18-49: 3.3 rating/9 share (#3)

A Charlie Brown Christmas R (ABC)
Viewers: 13.57 million (#2), A18-49: 4.6/12 (#1)

Also in the time period was Fox’s Bones (Viewers: #3, 9.62 million; A18-49: #2, 3.4/ 9), the first half of a two-hour edition of NBC’s The Biggest Loser 4 (Viewers: #4, 6.93 million; A18-49: #4, 2.8/ 9), and CW clinker Beauty and the Geek (Viewers: #5, 2.52 million; A18-49: #5, 1.3/ 3). One year earlier, former CW occupant Gilmore Girls averaged 4.89 million viewers and a 2.2/ 6 in the demo, and it was labeled a fading show at the time. Little did the CW know!

ABC moved into the winners circle at 9 p.m. care of the two-hour season-finale of Dancing With the Stars at a whopping 24.93 million viewers and a 6.3 rating/15 share among adults 18-49 from 9-11 p.m. Take a look at the half-hour breakdown:

Dancing With the Stars
9:00 p.m. – Viewers: 24.30 million (#1), A18-49: 5.9/14 (#2)
9:30 p.m. – Viewers: 24.37 million (#1), A18-49: 6.0/14 (#2)
10:00 p.m. – Viewers: 25.28 million (#1), A18-49: 6.6/16 (#1)
10:30 p.m. – Viewers: 25.76 million (#1), A18-49: 6.9/17 (#1)

With results this massive, wouldn’t it be interesting to see Dancing With the Stars potentially compete opposite Fox’s American Idol? Effective in January, ABC will fill the two Dancing With the Stars weekly time periods with six-week reality/competition Dance War: Bruno vs. Carrie Ann, hosted by season two winner Drew Lachey. And if you just can’t wait until the next season of DWTS, click on abc.com for the upcoming tour dates.

Fox’s competing House did not disappoint, meanwhile, with 16.86 million viewers (#2) and a first-place 7.0/16 among adults 18-49. Comparably, that built from lead-in Bones by 7.24 million viewers and 106 percent in the demo. Also present from 9-10 p.m. was CBS’ The Unit (Viewers: #3, 10.48 million; A18-49: #4: 2.9/ 7), the second half of NBC’s The Biggest Loser 4 (Viewers: #4, 7.57 million; A18-49: #3, 3.5/ 8) and the CW’s Reaper (Viewers: 2.26 million; A18-49: 1.1/ 2), which is heading to hiatus in place of returning drama One Tree Hill. Overall, The Biggest Loser averaged 7.25 million viewers and a 3.1/ 8 in the demo from 8-10 p.m.

Normally dominant Law & Order: SVU on NBC dipped to second at 10 p.m. behind ABC’s Dancing With the Stars steamroller, with 12.29 million viewers and a 4.6/12 among adults 18-49. But growth of 4.58 million viewers and 31 percent in the demo out of the last half-hour of lead-in The Biggest Loser (Viewers: 7.71 million; A18-49: 3.5/ 8 at 9:30 p.m.) keeps it a winner. In the distant No. 3 spot was CBS’ recently introduced Cane (Viewers: 6.46 viewers; A18-49: 1.6/ 4), which dropped by from lead-in The Unit by 4.02 million viewers and 45 percent in the demo.

Source: Nielsen Media Research data

NCIS just bombs so massively in the demo. Gosh darn.

OMG, after last night's results, this has to be the last week for Cane. (sigh) I'll miss the eye candy.

Bit of a surprise for SVU, its highest demo performance in over a month and against easily its stoutest competition over that period. Although I still haven't seen that episode yet, I think it was a big event. Biggest Loser remained relatively fine despite Charlie Brown and huge Dancing.

Kudos to Bones for beating NCIS in the demo, and kudos to House for breaking 7.0 despite the Dancing juggernaut.

Not much good news for CBS or CW. Reaper/Cane in particular are getting run over.

quote:

Originally posted by GMYERS:
NCIS just bombs so massively in the demo. Gosh darn.

While it does skew a bit old, NCIS usually does better than a 3.3 (usually around a 3.7) and wins the hour in the demo....Of course, it's not usually up against Charlie Brown...


I really can't see Cane coming back after the strike, which is sad. The show has such a fabulous cast, it should have been so much better than it is.

By jove, Charlie Brown still delivers in the ratings after four decades!

Curious if there's a half-hour breakdown on the special, since the original Christmas special aired from 8-8:30, while newer, unrelated Peanuts skits aired from 8:30-9 (when were those newer skits produced, BTW?).

By Cane...

As for DWTS, those are massive numbers. A demo of 6.3 in this market place is also very good number. However, I still disagree with those who think it would be wise to move DWTS against Idol. Look at Idol's numbers for its finale last spring (after DLST, no less):

Per Travis' final numbers last year -

American Idol (129-minute season finale)
- 30.735 million viewers
- 17.8/29 HH
- 11.5/31 A18-49

http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/55610045/p/9

So, yes I think DWTS would knock AI down a step or two in viewers, but it would get destroyed in the demo. And, other than the want of many to see AI knocked down a step, what would be the logic? DWTS is a big success for ABC ... why would ABC purposely put it into a situation where it could be damaged for little gain?

quote:

NCIS just bombs so massively in the demo. Gosh darn.

Hey, using that standard, Bones bombs in HH. The holy grail of the nets is a show that performs extremely well in both categories, but they'll willingly settle for one or the other. What baffles me is the opinion I sometimes hear expressed that the nets would prefer a show with a much lower HH rating than NCIS, and the same demo--because it's more 'efficient'. Come again?

People who focus exclusively on number of viewers OR the demo are missing the whole picture.

And one major problem with demo-dependent shows is that demo viewers are extremely fickle. Niche hit today, gone tomorrow. NCIS will be around for a long long time, like it or not.

Cane is the big failure of the season. At least Viva Laughlin did not get all the promotion Cane got.

If CB got almost 14 million last night Shrek will get certinly around 20 million today

Cane just gave ABC the demo crown for sure this sweeps period. Perhaps ABC execs should be sending the cast fruit baskets for the holiday season.

Series low for CANE?

Time for CBS to throw in the towel on Tuesday at 10PM and start airing 48 HOURS MYSTERIES or some other news type program...the sucessive failures to launch a dramas there speaks for itself.

I fear for KID NATION tonight up against the SHREK special...

ABC Widens Lead Over CBS to 0.4 in A18-49 After 27 Days of the 2007 November Sweep and Now Almost Ties CBS in Households and Viewers

With only one day remaining in the very competitive November Sweep, ABC doubled its lead over CBS to 0.4 in A18-49 by virtue of the dominant Dancing With the Stars finale last night. The Alphabet now leads in the young adult demo with a first place 3.7 A18-49 average. CBS is second with an average 3.3 in A18-49, with NBC just 0.1 behind CBS in third place with a 3.2 average in A18-49 and FOX is another 0.1 behind in fourth place with a 3.1 average in A18-49. The CW is in fifth with a 1.1 in A18-49 with MyNetworkTV bringing up the rear with its 0.4 in A18-49.

In households and viewership, CBS now has a miniscule lead over ABC. In households, CBS leads with 7.6HH while ABC is just behind with 7.5HH. In viewership, CBS clings to the lead with an 11.893m average, while ABC is just a few hundred thousand behind with a 11.516m average. The final margin of victory in households and viewers could very well depend upon how massive (or not) tonights "Shrek the Halls" special is for ABC...if it obtains crushing numbers, and pushes up the HH, demo and viewership for Pushing Daisies and Dirty Sexy Money, ABC has a slim chance to overtake CBS in all three measures for the November Sweep.

The race for third through sixth places in households and viewers has been pretty stable throughout the Sweep period, with NBC in third, FOX fourth, The CW trailing in fifth and MyNetworkTV bringing up the rear in sixth.

On a year-over-year basis, FOX and MyNetworkTV are the only networks consistently showing year-over-year improvement from the first day of the Sweep. The other four networks are mostly down in the 10-20% territory which is ascribed to the effects of DVRs and time-shifted viewing.

					nights	nights
demo		demo	demo	%	won	won
Rank	web	2007	2006	chg	2007	2006
1	ABC	3.67	4.09	-10%	10	14
2	CBS	3.33	3.69	-10%	10	7
3	NBC	3.23	3.74	-13%	3	6
4	FOX	3.05	2.92	5%	6	2
5	CW	1.07	1.43	-25%		
6	MNT	0.43	0.34	27%		
	total	14.78	16.21	-9%	29	29
  

					nights	nights
HH		HH	HH	HH	won	won
rank	web	2007	2006	chg	2007	2006
1	CBS	7.6	8.2	-8%	15	18
2	ABC	7.5	7.4	1%	8	8
3	NBC	5.3	6.7	-20%	2	2
4	FOX	4.8	4.5	5%	2	
5	CW	1.7	2.3	-22%		
6	MNT	0.7	0.6	17%		
	total	27.6	29.7	-7%	27	28
  

					nights	nights
viewers		viewers	viewers	viewers	won	won
rank	web	2007	2006	chg	2007	2006
1	CBS	11.893	12.810	-7%	14	15
2	ABC	11.516	11.622	-1%	10	9
3	NBC	8.532	10.303	-17%	1	3
4	FOX	7.742	7.174	8%	2	
5	CW	2.690	3.489	-23%		
6	MNT	1.036	0.828	25%		
	total	43.41	46.23	-6%	27	27
  

MyNetworkTV numbers are for the first 25 nights only.

Data for first 21 nights are final Nielsen Media numbers as provided by TravisYanan and pavanbadal. Data for last six nights are the FAST national numbers provided by Marc Berman.

quote:

Originally posted by mushu_jj:
Cane just gave ABC the demo crown for sure this sweeps period. Perhaps ABC execs should be sending the cast fruit baskets for the holiday season.

Like that's the problem for CBS. The problem for CBS is that all their new shows except BBT have failed badly.

Doubt Shrek gets 20 million, but maybe 10 million. Its The Grinch that will likely grow out of the lead in and pull closer to 13 million. That will no doubt help Pushing Daisies at 9pm.

quote:

Originally posted by robert:
Cane is the big failure of the season. At least Viva Laughlin did not get all the promotion Cane got.

If CB got almost 14 million last night Shrek will get certinly around 20 million today

quote:

Originally posted by mushu_jj:
Doubt Shrek gets 20 million, but maybe 10 million. Its The Grinch that will likely grow out of the lead in and pull closer to 13 million. That will no doubt help Pushing Daisies at 9pm.

quote:

Originally posted by robert:
Cane is the big failure of the season. At least Viva Laughlin did not get all the promotion Cane got.

If CB got almost 14 million last night Shrek will get certinly around 20 million today

10 million? Are you joking?