Prime Time Ratings:
Thursday 4/19/07
The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 13.44 million, CBS: 12.72, Fox: 7.20, NBC: 7.06, CW: 3.81
-Adults 18-49:
ABC: 5.2 rating/15 share, CBS: 3.6/10, NBC: 3.1/ 9, Fox: 2.5/ 7, CW: 1.6/ 4
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-Yesterday’s Winners:
Survivor: Fiji (CBS), Are You Smarter Than a 5th Grader (Fox), Grey’s Anatomy (ABC), Shark (CBS)
-Down But Not Out:
Ugly Betty (ABC)
-Should Be Better:
October Road (ABC)
-Time to Call it Quits:
ER (NBC)
-Yesterday’s Losers (excluding repeats):
30 Rock (NBC), Scrubs (NBC)
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-Ratings Breakdown:
Led by Grey’s Anatomy (which faced a repeat of CSI), ABC took top-rated honors on this third Thursday in April, with an advantage over CBS of 720,000 viewers and 44 percent among adults 18-49. NBC and Fox tied for the No. three and four spots, respectively, followed by The CW.
CBS’ Survivor: Fiji won the 8 p.m. hour, with 13.21 million viewers and a 4.4 rating/13 share among adults 18-49. But one year earlier, Survivor: Panama’s performance (on April 20, 2006), based on the final nationals, was a considerably heftier 16.26 million viewers and a 5.5/18 in the demo. Is there anything that Survivor can do to stop the bleeding? Second behind Survivor was Fox’s durable Are You Smarter Than a 5th Grader, with 9.70 million viewers and a 3.2/10 among adults 18-49. Comparatively, take a look at Are You Smarter Than a 5th Grader versus year-ago repeat episodes of That ‘70s Show (based on the final nationals).
Fox/Thursday 8 p.m.
4/20/06 Two repeat episodes of That ‘70s Show
Viewers: avg. 4.09 million, A18-49: avg. 2.0/ 6
4/19/07 Are You Smarter Than a 5th Grader
Viewers: 9.70 million, A18-49: 3.2/10
Percent Change:
Viewers: +137, A18-49: +60
ABC’s competing Ugly Betty, meanwhile, dipped to a series-low for an original, with 9.46 million viewers (#3) and a 3.0/ 9 among adults 18-49. But compared to American Inventor on the year-ago Thursday that is still a vast improvement. Take a look:
ABC/Thursday 8 p.m.
4/20/06 American Inventor
Viewers: 5.58 million, A18-49: 1.7/ 6
4/19/07 Ugly Betty
Viewers: 9.46 million, A18-49: 3.0/ 9
Percent Change:
Viewers: +70, A18-49: +76
Also in the 8 p.m. hour were NBC’s My Name is Earl (Viewers: #4, 7.15 million; A18-49: #2, 3.0/10) and a repeat of The Office (Viewers: #4, 6.26 million; A18-49: #4, 3.0/ 9), and Smallville on The CW (Viewers: #5, 4.03 million; A18-49: #5, 1.7/ 5).
ABC roared past the competition from 9-10 p.m., with Grey’s Anatomy at 20.91 million viewers and an 8.5/22 among adults 18-49. Comparably, that outdelivered an encore telecast of CBS’ CSI (Viewers: #2, 12.51 million; A18-49: #2, 3.3/ 9) by 8.40 million viewers and 158 percent among adults 18-49.
A distant third in the 9 p.m. hour were NBC comedies 30 Rock (Viewers: 5.20 million, A18-49: 2.4/ 6) and Scrubs (Viewers: 5.56 million; A18-49: 2.9/ 7), followed by a repeat of Trading Spouses: Meet Your New Mommy on Fox (Viewers: #4, 4.70 million; A18-49: #4, 1.7/ 5), and Supernatural on The CW (Viewers: 3.58 million; A18-49: #5, 1.4/ 4). Although NBC has already renewed 30 Rock, isn’t it time already to dump Scrubs (which could end up on ABC)?
CBS’ Shark and ABC’s October Road shared leadership at 10 p.m., with NBC’s veteran ER third in total viewers and second among adults 18-49. Take a look:
Thursday 10 p.m.
Shark (CBS)
Viewers: 12.43 million (#1), A18-49: 3.0/ 8 (#3)
October Road (ABC)
Viewers: 9.94 million (#2), A18-49: 4.2/12 (#1)
ER (NBC)
Viewers: 9.11 million (#3), A18-49: 3.7/10 (#2)
Although ER did manage to build from Scrubs by 3.56 million viewers and 28 percent among adults 18-49, let’s be honest: it is time for the aging medical drama to call it quits. October Road is not taking advantage of leading out of Grey’s Anatomy, with retention of just 48 percent in viewers and 49 percent among adults 18-49. And Shark, meanwhile, deserves brownie points for holding its CSI encore by 99 percent in viewers and 91 percent among adults 18-49.
Source: Nielsen Media Research data
