Prime-Time Ratings:
Tuesday 10/28/08
-Total Viewers:
CBS: 15.11 million, ABC: 11.70, Fox: 9.55, NBC: 8.42, CW: 2.68
-Adults 18-49:
Fox: 3.9 rating/10 share, CBS: 3.4/ 9, NBC: 3.2/ 8, ABC: 3.1/ 8, CW: 1.3/ 3
----------
-Yesterday’s Winners:
NCIS (CBS), House (Fox), Dancing With the Stars (ABC), The Mentalist (CBS), Without a Trace (CBS), Law & Order: SVU (NBC)
-Honorable Mention:
It’s the Great Pumpkin, Charlie Brown R (ABC), The Biggest Loser (NBC)
-Yesterday’s Losers:
Privileged (CW), Eli Stone (ABC)
----------
-Ratings Breakdown:
It was another Tuesday of mixed leadership, with CBS the most-watched network and Fox No. 1 among adults 18-49. CBS’ rock-solid NCIS opened the evening first in the 8 p.m. hour in total viewers, while Fox’s House was No. 1 among adults 18-49. Take a look:
Tuesday 8 p.m.
NCIS (CBS)
Viewers: 17.08 million (#1), A18-49: 3.4/ 9 (#2t)
House (Fox)
Viewers: 13.15 million (#2), A18-49: 5.3/14 (#1)
Also in the 8 p.m. hour was annual holiday special It’s The Great Pumpkin, Charlie Brown on ABC (Viewers: #3, 10.43 million; A18-49: #2t, 3.4/ 9), the first half of NBC’s two-hour The Biggest Loser (Viewers: #4, 7.53 million; A18-49: #4, 2.7/ 7) and 90210 on the CW (Viewers: #5, 3.20 million; A18-49: #5, 1.6/ 4). One year earlier, It’s The Great Pumpkin, Charlie Brown averaged 11.40 million viewers and a 3.8/11 in the demo on Oct. 30, 2007.
Leadership was also mixed in the 9 p.m. hour, this time between ABC’s Dancing With the Stars and CBS’ The Mentalist. Take a look:
Tuesday 9 p.m.
Dancing With the Stars (ABC)
Viewers: 17.00 million (#1), A18-49: 3.8/ 9 (#1t)
The Mentalist (CBS)
Viewers: 16.11 million (#2), A18-49: 3.8/ 9 (#1t)
Needless to say, The Mentalist is the freshman hit of the season.
Rounding off the 9-10 p.m. time period was the second half of NBC’s The Biggest Loser (Viewers: #3, 8.53 million; A18-49: #3, 3.5/ 9), which deserves kudos for building in each half hour, a repeat of Fox’s Fringe (Viewers: #4, 5.95 million; A18-49: #4, 2.5/ 6) and the CW’s Privileged (Viewers: #5, 2.16 million; A18-49: #5, 1.1/ 3), which actually picked up some steam. Overall, The Biggest Loser averaged a very respectable 8.03 million viewers and a 3.1/ 8 in the demo from 8-10 p.m.
As for Dancing With the Stars, the just departed Cloris Leachman deserves a great deal of credit for competing. Too bad, though, that no one from the old MTM gang stopped by to cheer her on.
CBS’ relocated Without a Trace won the 10 p.m. hour in total viewers, with 12.14 million and is a notable improvement over year-ago occupant Cane. But it finished second among adults 18-49, with a 2.9/ 8 in the demo. Just the opposite was NBC’s veteran Law & Order: SVU (Viewers: #2, 9.20 million; A18-49: #2, 3.4/ 9), with ABC’s Eli Stone third at 7.67 million viewers and a 2.0/ 5 among adults 18-49. Retention for Eli Stone out of the second half of lead-in Dancing With the Stars (Viewers: 17.37 million; A18-49: 3.9/ 9) was just 44 percent in total viewers and 51 percent in the demo.
.
Source: Nielsen Media Research data