Prime-Time Ratings:
Monday 10/13/08
-Total Viewers:
ABC: 13.51 million, CBS: 11.47, NBC: 7.31, Fox: 7.28, CW: 3.38
-Adults 18-49:
CBS: 4.0 rating/10 share, ABC and NBC: 3.2/ 8 each, Fox: 2.4/ 6, CW: 1.7/ 4
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-Yesterday’s Winners:
Dancing With the Stars (ABC), The Big Bang Theory (CBS), How I Met Your Mother (CBS), Gossip Girl (CW), Two and a Half Men (CBS), One Tree Hill (CW), CSI: Miami (CBS)
-Losing Steam:
Heroes (NBC), CSI: Miami (CBS)
-Disappointing:
Samantha Who? (ABC), My Own Worst Enemy (NBC)
-Yesterday’s Losers (excluding repeats):
Chuck (NBC), Worst Week (CBS), Boston Legal (ABC)
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.
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-Ratings Breakdown:
ABC and CBS shared bragging rights on Monday, with the home of Dancing With the Stars the most-watched network and CBS first among adults 18-49. The CW dominated among target women 18-34 and females 12-34.
A 90-minute edition of ABC’s Dancing With the Stars took center stage, of course, with 17.66 million viewers and a 4.0/10 among adults 18-49 from 8-9:30 p.m. Here is the half-hour breakdown:
Dancing With the Stars (ABC)
8:00 p.m. - Viewers: 16.35 million (#1), A18-49: 3.7/10 (#1)
8:30 p.m. – Viewers: 18.35 million (#1), A18-49: 4.1/10 (#1)
9:00 p.m. – Viewers: 18.29 million (#1), A18-49: 4.2/10 (#2)
Although Rocco DiSpirito is certain to be exiting tonight, personally I have had just about enough of goofy Cloris Leachman. Haven’t you? All I can say is…”Phyllis…it sure isn’t you!!!”
Dancing With the Stars led into the second season-premiere of Samantha Who? (Viewers: #1, 11.70 million; A18-49: #3, 3.1/ 7), followed by the final season of tired Boston Legal at 8.18 million viewers (#2) and a fourth-place 2.1/ 8 among adults 18-49. While Samantha Who? was the most-watched show at 9:30 p.m., retention out of the last half-hour of Dancing With the Stars was just 64 percent in total viewers and 74 percent among adults 18-49. And one year earlier, the Christina Applegate sitcom opened with a heftier 14.42 million viewers and a 4.5/10 among adults 18-49 (on Oct. 15, 2007).
Over at CBS, the weak link remains freshman sitcom Worst Week, which dipped by 4.79 million viewers and 38 percent among adults 18-49 out of Two and a Half Men this week (but did get a minor boost from one week earlier by not facing Dancing With the Stars). Both The Big Bang Theory and How I Met Your Mother deserve accolades, meanwhile, for the continued strength among adults 18-49.
Monday
8:00 p.m. The Big Bang Theory – Viewers: 9.36 million (#2), A18-49: 3.6/10 (#2)
8:30 p.m. How I Met Your Mother – Viewers: 9.14 million (#2), A18-49: 3.8/10 (#2)
9:00 p.m. Two and a Half Men – Viewers: 14.57 million (#2), A18-49: 5.3/12 (#1)
9:30 p.m. Worst Week – Viewers: 9.78 million (#2), A18-49: 3.3/ 8 (#2)
10:00 p.m. CSI: Miami – Viewers: 13.00 million (#1), A18-49: 3.9/10 (#1)
The biggest surprise was a 21 percent dip for CSI: Miami from the comparable year-ago evening (Viewers: 15.59 million; A18-49: 4.8/12). on Oct. 15, 2007).
In series-premiere news, NBC drama My Own Worst Enemy got off to a sluggish start, with 7.30 million viewers and a 3.0/ 8 among adults 18-49. But comparably, that was an improvement from year-ago failed occupant Journeyman (Viewers: 6.75 million; A18-49: 2.7/ 7 on Oct. 15, 2007). And the retention out of the second half of lead-in Heroes (Viewers: 9.01 million; A18-49: 4.4/10) was not terrible at 81 percent in viewers and 68 percent among adults 18-49. But what could be concerning is a loss of audience at 10:30 p.m. of 690,000 viewers (7.64 to 6.95 million) and six percent among adults 18-49 (3.1/ 8 to 2.9/ 7).
Overall, Heroes averaged 8.63 million viewers (#3) and a 4.2/10 among adults 18-49 (#2) -- which dipped considerably from one year earlier (Viewers: 11.41 million; A18-49: 5.2/12 on Oct. 15, 2007). Also on NBC was fading Chuck, with a fourth-place finish in both total viewers (6.01 million) and adults 18-49 (2.3/ 6) from 8-9 p.m.
Over at Fox, game four of the NLCS Championship Series could not compete at 7.28 million viewers (#4) and a 2.4/ 6 among adults 18-49 (#4) in primetime.
Capping off Monday was CW duo Gossip Girl (Viewers: #5, 3.34 million; A18-49: #5, 1.6/ 4) and One Tree Hill (Viewers: #5, 3.43 million; A18-49: #5, 1.7/ 4), which built from the year-ago rotation of Everybody Hates Chris, Aliens in America, Girlfriends and The Game by an average of 212,000 viewers and 70 percent among adults 18-49. In their target demos, both finished second in their time periods among women 18-34 (Gossip Girl: 3.4/ 9, One Tree Hill: 3.9/10). And One Tree Hill, in particular, ranked first in the 9 p.m. hour among females 12-34 (3.6/ 9), and second in adults 18-34 (2.6/ 7 – tie) and persons 12-34 (2.4/ 6). Too bad the CW is not like this every night.
Source: Nielsen Media Research data
