Prime-Time Ratings:
Sunday 10/21/07
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 17.91 million, ABC: 12.91, NBC: 11.15, CBS: 10.07, CW: 1.42
-Adults 18-49:
Fox: 6.4 rating/16 share, ABC: 4.9/12, NBC: 4.5/11, CBS: 2.1/ 5, CW: 0.5/ 1
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-Yesterday’s Winners:
Football Overrun (Fox), American League Championship Series, Game 7 (Fox), 60 Minutes (CBS), Extreme Makeover: Home Edition (ABC), Desperate Housewives (ABC), Cold Case (CBS), Brothers & Sisters (ABC)
-Honorable Mention:
Sunday Night Football (NBC)
-Yesterday’s Losers (excluding repeats):
Football Night in America (NBC), CW Now (CW), Viva Laughlin (CBS), Life is Wild (CW)
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-Ratings Breakdown:
Fox moved into the Sunday winners circle courtesy of Game Seven of The American League Championship Baseball series, which averaged a hefty 18.09 million viewers and a 6.3 rating/15 share among adults 18-49 in prime-time. Comparably, that built from the year-ago The World Series, Game Two (St. Louis at Detroit, Viewers: 18.16 million; A18-49: 5.9/15 on Oct. 22, 2006) by seven percent in the demo. Keep in mind that results for any live sporting event are always approximate. Earlier in the evening on Fox was football overrun at 20.91 million viewers and a 7.9/24 among adults 18-49 at 7 p.m., followed by post-game The OT (Viewers: 13.74 million, 5.2/15 at 7:30 p.m.).
Speaking of sports, the Steelers vs. the Broncos on NBC’s Sunday Night Football scored a respectable (and also approximate) 11.82 million viewers and a 4.8/11 share among adults 18-49 from 8:15-11:15 p.m. despite facing baseball. Pre-game Football Night in American averaged a typically lackluster 6.28 million viewers and a 2.4/ 7 among adults 18-49 from 7-8 p.m., however.
ABC finished second overall with its combination of America’s Funniest Home Videos (Viewers: #3, 8.36 million; A18-49: #2, 2.6/ 8), Extreme Makeover: Home Edition (Viewers: #2, 13.56; A18-49: #2, 5.0/13), the vastly improved Desperate Housewives (Viewers: #2, 17.78; A18-49: #1, 7.1/16), and the addictive Brothers & Sisters (Viewers: #2, 11.92 million; A18-49: #2, 4.8/12). But CBS has sprung a major leak at 8 p.m., with the time period-premiere of musical drama Viva Laughlin at a mere (and fourth-place) 6.77 million viewers and a 1.2/ 2 among adults 18-49. Comparably, year-ago occupant The Amazing Race 10 averaged 10.89 million viewers and a 3.8/ 9 in the demo (on Oct. 22, 2006), with retention out of lead-in 60 Minutes (Viewers: #2, 11.14 million; A18-49: #2, 2.2/ 7 at 7 p.m.) of just 61 percent in viewers and 55 percent in the demo. Viva Laughlin also dipped in the second half-hour by 1.60 million viewers (7.57 to 5.97 million) and 29 percent in the demo (1.4/ 3 to 1.0/ 2). My prediction is that CBS will pull Viva Laughlin off the schedule either this week or definitely next week.
Also on CBS was Cold Case (Viewers: #4, 11.44 million; A18-49: #4, 2.6/ 6), which built by a significant 4.67 million viewers and 117 percent among adults 18-49 out of Viva Disaster, and the compatible Shark (Viewers: #4, 10.93 million; A18-49: #4, 2.5/ 6) from 9-11 p.m.
Last, and very least in every half hour, was the CW with its combination of CW Now (Viewers: 892,000; A18-49: 0.4/1), a repeat of Online Nation (Viewers: 1.28 million; A18-49: 0.5/ 1), week three of drama Life is Wild (Viewers: 15.88 million; A18-49: 0.5/ 1), and a repeat of America’s Next Top Model (Viewers: 1.61 million; A18-49: 0.6/ 1). Life Is Wild actually increased from one week earlier by 550,000 viewers and 67 percent among adults 18-49 (Viewers: 1.06 million; A18-49: 0.3/ 1 on Oct. 21) -- keep that in mind.
Source: Nielsen Media Research data
