-Adults 18-49: NBC and Fox: 1.9 rating/6 share each, CBS: 1.6/ 5, ABC and CW: 1.3/ 4 each
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Note: Due to the glut of holiday repeats, there is no listing of winners and losers this week.
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-Ratings Breakdown: Obviously, there is very little to say when the top-rated network of the evening barely averages 6 million viewers. On that note, CBS was the most-watched network on this final Friday of December with its repeat combination of Ghost Whisperer (Viewers: #1, 6.38 million; A18-49: #1t, 1.7/ 5), Moonlight (Viewers: #4, 5.01 million; A18-49: #3t, 1.4/ 4) and Numb3rs (Viewers: #1, 6.74 million; A18-49: #2, 1.8/ 5).
NBC and Fox tied for first overall among adults 18-49 each, with a mere 1.9 rating in the demo. NBC burned-off two half-hour episodes of The Singing Bee (Viewers: #2, avg. 5.86 million; A18-49: #1t, avg. 1.7/ 6), which was originally scheduled to air in the Friday 8 p.m. hour, followed by a two-hour edition of Dateline at 5.94 million viewers and a 2.0/ 6 among adults 18-49 from 9-11 p.m. Fox aired a repeat of theatrical Bruce Almighty, which averaged 5.28 million viewers and a 1.9/ 6 in the demo from 8-10 p.m.
Elsewhere, one of the CW’s few bright spots remains Friday Night Smackdown!, which notched a respectable 4.56 million viewers and a 1.3/ 4 among adults 18-49 from 8-10 p.m. And ABC aired a repeat of Men in Trees (Viewers: #5, 3.97 million; A18-49: #5, 0.8/ 3), a repeat of Women’s Murder Club (Viewers: #1, 6.56 million; A18-49: #3t, 1.4/ 4) and 20/20 (Viewers: #3, 5.63 million; A18-49: #3, 1.6/ 5). Worth noting for the Women’s Murder Club encore was growth of 2.59 million viewers and 75 percent in the demo out of the Men in Trees repeat. Too bad more viewers have not discovered the quirky Men in Trees.
Source: Nielsen Media Research data (R = repeat)
This message has been edited. Last edited by: Marc Berman,
Thanks for posting Marc! Look at that WMC beat Moonlight by over 1 million viewers and tie it in the demo despite half the lead in. My guess is that Moonlight will not be left on the lineup once originals are done being aired.
Originally posted by mushu_jj: Happy New Year to you too Marc!
Thanks Marc ... I still think Moonlight is majorly overrated. It's a shame that the consistent "Close To Home" got the ax for this.
A year ago - against more competitive programming - "Close To Home" got a 1.8 among adults 18-49. "Moonlight" did 22% worse - despite supposedly being targeted to a younger audience.
Posts: 409 | Location: Los Angeles, CA | Registered: 27 October 2006
Originally posted by mushu_jj: Happy New Year to you too Marc!
Thanks Marc ... I still think Moonlight is majorly overrated. It's a shame that the consistent "Close To Home" got the ax for this.
A year ago - against more competitive programming - "Close To Home" got a 1.8 among adults 18-49. "Moonlight" did 22% worse - despite supposedly being targeted to a younger audience.
Moonlight has yet to pull the level of young adults that C2H did last year and in the process has let Women's Murder Club into the Friday night race. Dumb move CBS. Dumb move.
Originally posted by Marc Berman: Elsewhere, only of the CW’s few bright spots remains Friday Night Smackdown!, which notched a respectable 4.56 million viewers and a 1.3/ 4 among adults 18-49 from 8-10 p.m.
Once again, like Mighty Mouse, Friday Night Smackdown, even as a clipshow, gets a big number and helps to boost the weekly average for The CW. After five nights in week 14, The CW is averaging 1.912 million viewers and 0.7 in A18-49.
Originally posted by mushu_jj: Happy New Year to you too Marc!
Thanks Marc ... I still think Moonlight is majorly overrated. It's a shame that the consistent "Close To Home" got the ax for this.
A year ago - against more competitive programming - "Close To Home" got a 1.8 among adults 18-49. "Moonlight" did 22% worse - despite supposedly being targeted to a younger audience.
Moonlight has yet to pull the level of young adults that C2H did last year and in the process has let Women's Murder Club into the Friday night race. Dumb move CBS. Dumb move.
Marc used to describe CBS's Friday lineup of GW, C2H, and #s (for lack of a better abbreviation) at "the most compatible of any current line-up on the air." eg: 11/03/06 Moonlight's low viewership has hurt the whole night. I cannot imagine that it is that much cheaper than C2H to be worth the drop in viewers, being about even in the demo. WMC seems to have picked up some of the older audience without Moonlight bringing in any younger viewers. CBS should have ordered C2H as a mid-season replacement, especially with the strike in the wings. Stupid, CBS. Stupid. You should read PI.
Posts: 101 | Location: Brooklyn, NY | Registered: 01 January 2007
Originally posted by Time Shifter: Marc used to describe CBS's Friday lineup of GW, C2H, and #s (for lack of a better abbreviation) at "the most compatible of any current line-up on the air." eg: 11/03/06 Moonlight's low viewership has hurt the whole night. I cannot imagine that it is that much cheaper than C2H to be worth the drop in viewers, being about even in the demo. WMC seems to have picked up some of the older audience without Moonlight bringing in any younger viewers. CBS should have ordered C2H as a mid-season replacement, especially with the strike in the wings. Stupid, CBS. Stupid. You should read PI.
Everybody who has a lick of common sense (which isn't all of the people who post here) agrees the show in question is worthless, both from a quality standpoint and a financial one. It's like, what, was Les the Narcissist won over by the fact that part of his last name is in the title?
Don't know if any of you guys have watched the "Babylon Fields" pilot which is on Google Video. I'm by no means a fan of Amber Tamblyn, but this show was considered a HUGE frontrunner for this season, and then... nothing. And then when I finally see the thing, I see it's a hundred times better than "Moontrite." It must have cost 5 cents more an episode.
If they were going to cancel "Close to Home" (which quite frankly, I couldn't have cared less about, but only a total moron would've gotten rid of as quickly as CBS dispatched it), at least they could have replaced it with something that had the potential to be watchable.
-- "Better Off Ted," Wednesdays at some time or another at some point or another in the near future. Because we can't all live in mansions and not ever work like the people on "Modern Family."
The problem CBS faced was that none of their shows were doing really bad. Without canceling any of their shows, they would have had Tuesday at 10 and Sunday at 7 open (until Amazing Race came back). Either they kept everything the way it was, or they took a risk and canceled their lowest rated shows. The only scripted shows doing worse than C2H were Ghost Whisperer (which was doing .5 better in the demo), Jericho (which was doing better in the .2 demo and was canceled) and How I Met Your Mother (which is a half-hour and one of the few shows getting critical attention). The only show that did worse in the demo was 48 Hours Mystery.
By canceling Close to Home and giving Jericho a short-spring order, they were able to introduce 4 new hour-longs instead of 2.
CBS took some risks in the new shows; only the Monday night comedy was standard CBS fare. Were these the best pilots? I don't know. I haven't seen the ones they turned down. Did the new shows work out? Not really. But you have to give them some credit for trying something different instead of introducing CSI: Omaha. Considering CBS is still first in viewers and second in the demo, it was a risk they could afford to take.
It's easy to look back now and say that Close to Home would have performed better than Moonlight or that Smith/3lbs. would have been better than Cane, but if they hadn't canceled anything, we'd all be criticizing them for being stagnant and not introducing anything new.
I pretty much agree with everything Holly just said above. CBS only cancelled Close to Home because they had to cancel something in order to try something new. CBS is always being critisized for being too 'old', so it is perfectly logical that they would not want to simply renew their entire lineup and 'let it ride'. If they want anyone coming to them to pitch new ideas, they have to show that they will put something new on the air. Moonlight is a 'failure', but in CBS terms, it isn't that big of a deal that it failed.
Well knowing that the strike was right around the corner, the smart move would've still been to only launch a couple new shows this past fall. Its not as if Viva Laughlin couldn't have waited til midseason.
Originally posted by Time Shifter: Marc used to describe CBS's Friday lineup of GW, C2H, and #s (for lack of a better abbreviation) at "the most compatible of any current line-up on the air." eg: 11/03/06 Moonlight's low viewership has hurt the whole night. I cannot imagine that it is that much cheaper than C2H to be worth the drop in viewers, being about even in the demo. WMC seems to have picked up some of the older audience without Moonlight bringing in any younger viewers. CBS should have ordered C2H as a mid-season replacement, especially with the strike in the wings. Stupid, CBS. Stupid. You should read PI.
Everybody who has a lick of common sense (which isn't all of the people who post here) agrees the show in question is worthless, both from a quality standpoint and a financial one. It's like, what, was Les the Narcissist won over by the fact that part of his last name is in the title?
Don't know if any of you guys have watched the "Babylon Fields" pilot which is on Google Video. I'm by no means a fan of Amber Tamblyn, but this show was considered a HUGE frontrunner for this season, and then... nothing. And then when I finally see the thing, I see it's a hundred times better than "Moontrite." It must have cost 5 cents more an episode.
If they were going to cancel "Close to Home" (which quite frankly, I couldn't have cared less about, but only a total moron would've gotten rid of as quickly as CBS dispatched it), at least they could have replaced it with something that had the potential to be watchable.
I'm not going to say Moonlight is unwatchable, although the pilot certainly was, but I do agree that if they were truley going to be "edgy", then Babylon Fields and Swingtown would've made the fall lineup and the less edgy Cane and Moonlight would've been on the midseason roster.
Originally posted by Holly: The problem CBS faced was that none of their shows were doing really bad. Without canceling any of their shows, they would have had Tuesday at 10 and Sunday at 7 open (until Amazing Race came back). Either they kept everything the way it was, or they took a risk and canceled their lowest rated shows. The only scripted shows doing worse than C2H were Ghost Whisperer (which was doing .5 better in the demo), Jericho (which was doing better in the .2 demo and was canceled) and How I Met Your Mother (which is a half-hour and one of the few shows getting critical attention). The only show that did worse in the demo was 48 Hours Mystery.
By canceling Close to Home and giving Jericho a short-spring order, they were able to introduce 4 new hour-longs instead of 2.
CBS has two hours of dead air on Saturday night. The fact that only old people and invalids watch TV on Saturday night wouldn't be a problem, because that was, by CBS' apparent consensus, the only people watching "Close to Home" to begin with.
And I repeat, the "Babylon Fields" pilot was better than "Moontrite's" hideous pilot presentation and its (somehow) even worse revised pilot.
-- "Better Off Ted," Wednesdays at some time or another at some point or another in the near future. Because we can't all live in mansions and not ever work like the people on "Modern Family."
Originally posted by Obveeus: I pretty much agree with everything Holly just said above. CBS only cancelled Close to Home because they had to cancel something in order to try something new. CBS is always being critisized for being too 'old', so it is perfectly logical that they would not want to simply renew their entire lineup and 'let it ride'. If they want anyone coming to them to pitch new ideas, they have to show that they will put something new on the air. Moonlight is a 'failure', but in CBS terms, it isn't that big of a deal that it failed.
I guess I have two takes on this. First, I kind of understand the need to bring in new programming, so you cancel your weakest performer. C2H was the weakest link. If it was that costly and under-performing, let it go. If not, given how compatible it was with its lead-in and -out and with the strike looming, pick it up for 9 or 12, just in case. They got rid of Judging Amy which was the weakest performer and had an expensive cast but have never been able to recover on Tuesdays at 10. And, their recent track record with dramas in that slot has been awful. I have nothing against Moonlight. I think it has improved, but it really is comparable to what you find on SciFi or USA and does not stand out.
Second, given how Tuesdays at 10 became a black hole and given how Fridays are losing network viewers, a failure on Fridays at 9 clearly had the potential to drag the night down. (Look at what has gone on at ABC and NBC.) Move Shark there or WAT and try something with promise (and a higher budget) on Sundays. And, if CBS needed a slot, they should have kept Kid Nation for the summer and used Wednesday at 8, a slot begging for a show with mass appeal.
Posts: 101 | Location: Brooklyn, NY | Registered: 01 January 2007
