Prime Time Ratings:
Monday 4/16/07
The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 13.96 million, CBS: 11.55, Fox: 8.39, NBC: 8.13, CW: 1.91
-Adults 18-49:
ABC: 4.2 rating/11 share, CBS: 3.9/10, Fox: 3.3/ 8, NBC: 2.9/ 8, CW: 0.8/ 2
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-Yesterday’s Winners:
Dancing With the Stars (ABC), 24 (Fox), The King of Queens (CBS), CSI: Miami (CBS)
-Honorable Mention:
Deal or No Deal (NBC), Two and a Half Men (CBS)
-Yesterday’s Losers (excluding repeats):
Thank God You’re Here (NBC), Drive (Fox)
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-Ratings Breakdown:
ABC opened the week on a winning note in both total viewers and adults 18-49, courtesy of Dancing With the Stars at a typically dominant 18.60 million viewers and a 4.9 rating/13 share in the demo from 8-9:30 p.m. CBS finished a solid second, followed by Fox, NBC and repeat-riddled The CW.
ABC’s Dancing With the Stars led the 8 p.m. hour with 18.16 million viewers and a 4.7/13 among adults 18-49. Second was NBC’s Deal or No Deal (Viewers: 11.01 million; A18-49: 3.3/ 9), followed by CBS sitcoms How I Met Your Mother (R, Viewers: 6.60 million; A18-49: 2.3/ 7) and The New Adventures of Old Christine (Viewers: 7.06 million; A18-49: 2.6/ 7). Growth for Old Christine out of the How I Met Your Mother encore of 460,000 viewers and 13 percent among adults 18-49 is worth noting (and keeps it off the loser’s list). Fox drama Drive debuted in the time period with a disappointing fourth-place finish. Take a look at Drive versus former occupant Prison Break on the year-ago evening.
Fox/Monday 8-9 p.m.
4/17/06 Prison Break – Viewers: 8.10 million (#3), A18-49: 3.5/10 (#2)
4/16/07 Drive – Viewers: 5.64 million (#4), A18-49: 2.3/ 6 (#4)
Percent Change – Viewers: -30, A18-49: -34
Capping off the 8 p.m. hour were repeats of CW sitcoms Everybody Hates Chris (Viewers: 1.93 million; A18-49: 0.7/ 2) and All of Us (Viewers: 1.72 million; A18-49: 0.7/ 2). Ouch!
Dancing With the Stars, of course, dominated the 9 p.m. half-hour, with 19.63 million viewers and a 5.4/13 among adults 18-49. Take a look at the half-hour track:
8:00 p.m. Viewers: 16.90 million, A18-49: 4.2/12
8:30 p.m. Viewers: 19.42 million, A18-49: 5.2/14
9:00 p.m. Viewers: 19.63 million, A18-49: 5.4/13
Dancing With the Stars led into tired The Bachelor: An Officer and a Gentleman, with 9.26 million viewers and a 3.5/ 9 among adults 18-49 from 9:30-11 p.m. (and retention out of the last half-hour of Dancing With the Stars of just 47 percent in viewers and 65 percent in the demo). Why ABC has already renewed The Bachelor for next season is beyond me.
Second behind the final half-hour of Dancing With the Stars at 9 p.m. was CBS’ Two and a Half Men, with 12.98 million viewers and a 4.4/11 among adults 18-49. That led into soon-to-conclude The King of Queens at a dominant 12.29 million viewers and a 4.5/11 among adults 18-49 at 9:30 p.m. Third was Fox’s 24 (Viewers: 11.15 million; A18-49: 4.3/10), which deserves accolades for virtually doubling the performance of lead-in Drive, followed by week two of NBC’s improvisational themed Thank God You’re Here at a modest 6.94 million viewers and a 2.9/ 7 among adults 18-49. One week earlier, Thank God You’re Here kicked-off with 8.18 million viewers and a 3.6/ 9 in the demo from 9-11 p.m.
Last, and very least in the 9 p.m. hour were repeats of CW sitcoms Girlfriends (Viewers: 1.95 million; A18-49: 0.9/ 2) and The Game (Viewers: 2.07 million; A18-49: 0.8/ 2), which are both on the fence for next season. Although I always say never judge a show by a repeat, The CW may want to rethink airing a two-hour Monday comedy block next season.
CBS’ aforementioned CSI: Miami led the 10 p.m. hour with 15.18 million viewers and a 4.7/13 among adults 18-49, followed by the ABC’s The Bachelor: An Officer and a Gentleman (Viewers: 8.62 million; A18-49: 3.5/ 9), and a special edition of NBC’s Dateline on the Virginia Tech tragedy (Viewers: 6.44 million; A18-49: 2.0/ 6). Since I know someone will ask, here is the half-hour breakdown for The Bachelor:
9:30 p.m. Viewers: 10.55 million (#3), A18-49: 3.6/ 9 (#3)
10:00 p.m. Viewers: 8.74 million (#2), A18-49: 3.5/ 9 (#2)
10:30 p.m. Viewers: 8.50 million (#2), A18-49: 3.5/ 9 (#2)
Source: Nielsen Media Research data