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Originally posted by mayorofsmpleton:

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Excellent for Moonlight for proving stability week to week, while other shows have been dropping like stones lately.
I'm very pleased, and I believe there is no doubt CBS will renew the show.

LAST WEEK
08:00PM - 09.00, 2.3/9 GW
09:00PM - 07.99, 2.1/6 Moonlight
10:00PM - 09.61, 2.2/7 Numb3rs

THIS WEEK
08:00PM - 09.21, 2.3/8 GW
09:00PM - 07.92, 2.1/7 Moonlight
10:00PM - 10.21, 2.4/7 Numb3rs
So even though the two shows that bookend it went up, ML still lost viewers (albeit, a small amount).

CBS will renew it if their pilot crop is utter junk. They are fairly trigger happy with the shows on this night if they don't perform. See "Joan of Arcadia" and "Close to Home" both of which beat the junk out of ML most of the time.

For the hundredthousend times you can't compare a show that wass on last year because all shows are down this year. Close to home would likely be down to and you know it.

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The target audience was NEVER young adults. This show is more geared toward adults, late 20 and 30s, as the characters themselves are in that age group. It's not Buffy, who spoke the language of teenagers and young adults.

Yes, it was. CBS wanted a show that brought in 18-34 + 18-49 year olds. It's why they canned Close to Home and why Joan of Arcadia changed formats in the second season. Both decisions were done to appeal to a younger audience. The cast of Moonlight are in their 20's and 30's, translation = Young adult.

Buffy appealed to several demos because it was a show that depicted teens but was written with enough intelligence and maturity (most of the time) to appeal to adults as well. You seem to be under the impression that the age of the characters on a show indicates who should be or is watching.

By that logic I should bring my South Park DVDs over to my nephew's house to let him go nuts...

ML depicts 20-30 year olds, but a low amount of them are watching the show in comparison to it's total viewers... which for CBS Friday night standards... isn't particularly great either.

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For the hundredthousend times you can't compare a show that wass on last year because all shows are down this year. Close to home would likely be down to and you know it.

Except it typically scored similar numbers as GW and Numb3rs... so logic indicates it would likely be down to about the same degree those shows are. Moonlight, however, is a significant drop in the evening... at a time when MORE people are watching television.

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Originally posted by Justin:

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Originally posted by total eclipse:

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Originally posted by Marc Berman:
I would say it is still 50/50. Its not the young adult hit the network was hoping for.

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Originally posted by total eclipse:
Excellent for Moonlight for proving stability week to week, while other shows have been dropping like stones lately.
I'm very pleased, and I believe there is no doubt CBS will renew the show.

The target audience was NEVER young adults. This show is more geared toward adults, late 20 and 30s, as the characters themselves are in that age group. It's not Buffy, who spoke the language of teenagers and young adults.

Oh boy, here we go again. The Moonlight bus is hopping aboard the PI and contradicting anything said opposing Moonlight.

Get ready for 20 pages of why Moonlight is the greatest.

Don't you mean there is uncalled hatred against a show that performs well on fridays

i give up its like talking to a wall

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Marc i think you should know you can't compare ratings from last year. because all shows are down this year because of increase from DVR and itunes etc. Moolnlights numbers are very good and amazingly steady. From here on it can only gorw over the summer and i think CBS knows that. Also the TVguide column Matt is very much counting on that CBS renews this gem.

Gem! Moonlight is about as pedestrian and formulaic as one can get. Either way, Marc is keenly aware of the DVR usage... which is why he puts this little disclaimer on EVER SINGLE RATINGS POST

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

C2H had a year ago 2 millions more viewers and 0.2 more in demos than Moonlight. And GW and Numb3rs are at the same levels, so C2H would get the same numbers this year too. You do the math. Moonlight is a failure for CBS. It's not a total disaster, but i just don't see why CBS would renew this show and cancel The Unit or Shark.
That said i've seen strangest things in TV so i wouldn't be shocked if CBS renwes Moonlight.

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Close to home would likely be down to and you know it.

If GW and Numbers aren't down why would C2H be? Can you explain please?

For the other networks:

FOX isn't do that much worse with movies as they are with the burn offs and repeats they had before. They are an adequate filler until they can create a new FOX Friday lineup.

CW will definately be hurting by the loss of Smackdown. There isn't anything on schedule or in development that could pull those numbers for Friday.

Again, repeats of Most Outrageous Moments on Friday does better than Tuesday originals. Stick it on Friday with originals. Lose the Tuesday airings. If Dateline stays on the Saturday schedule for NBC, it will be interesting to see if it can jumpstart the night.

Duel just isn't working out and the 20/20 airings are not competing well with Dateline.

Hard to say if CBS was waiting to see simple consistency or an actual increase in viewers. ML delivers well on the first, not at all on the second.

But, it has a high download rate (I think something CBS was looking for in a new show?) and I'll say it again - cult dramas have plenty of potential to earn moolah outside of on-air ad rates. Merchandise earns the network money, doesn't it? Or the studio/show creators?

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Originally posted by Mredman:
i give up its like talking to a wall

The most important thing is that every single TV critic has been saying that there is no doubt CBS will renew Moonlight. I tend to trust that more than a bunch of people who hate the show on some message board. They'll keep with their venom, while we enjoy these eps and relish at a second season.

What's amazing is how old Moonlight skews. Basically just as old as C2H last year. I would've thought it would do less thatn 7 million in viewers but much much better in demos

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Originally posted by Mredman:

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Originally posted by Justin:

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Originally posted by total eclipse:

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Originally posted by Marc Berman:
I would say it is still 50/50. Its not the young adult hit the network was hoping for.

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Originally posted by total eclipse:
Excellent for Moonlight for proving stability week to week, while other shows have been dropping like stones lately.
I'm very pleased, and I believe there is no doubt CBS will renew the show.

The target audience was NEVER young adults. This show is more geared toward adults, late 20 and 30s, as the characters themselves are in that age group. It's not Buffy, who spoke the language of teenagers and young adults.

Oh boy, here we go again. The Moonlight bus is hopping aboard the PI and contradicting anything said opposing Moonlight.

Get ready for 20 pages of why Moonlight is the greatest.

Don't you mean there is uncalled hatred against a show that performs well on fridays

Performs well? Are you kidding me? Performing WELL would be GROWING out of Ghost Whisperer, like how NUMB3RS does out of failure Moonlight.

Please, get your facts straight, and don't just come on this board to save Moonlight, just because you push it and want it to be saved, isn't going to raise its chances.

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Originally posted by Mredman:
i give up its like talking to a wall

But before gining up, please can you explain why C2H would be down? If you say something argue it

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Originally posted by total eclipse:

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Originally posted by Mredman:
i give up its like talking to a wall

The most important thing is that every single TV critic has been saying that there is no doubt CBS will renew Moonlight. I tend to trust that more than a bunch of people who hate the show on some message board. They'll keep with their venom, while we enjoy these eps and relish at a second season.

What? First of all critics don't renew shows, secondly everywhere i look in the media they say Moonlight it's a bubble show with 50% chances of surviving