Prime-Time Ratings:
Sunday 3/16/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 9.01 million, CBS: 7.98, NBC: 7.76, Fox: 5.10, CW: 1.02

-Adults 18-49:
ABC: 3.2 rating/9 share, Fox: 2.5/ 7, CBS: 2.0/ 6, NBC: 2.0/ 5, CW: 0.4/ 1

----------

-Yesterday’s Winners:
60 Minutes (CBS), Extreme Makeover: Home Edition (ABC)

-Still Dominant But Fading:
Oprah’s Big Give (ABC)

-Yesterday’s Losers (Excluding Repeats):
Big Brother 9 (CBS), Everybody Hates Chris (CW), Aliens in America (CW), Unhitched (Fox)

----------

-Ratings Breakdown:
ABC won this uneventful Sunday, with a first-place finish in both total viewers and adults 18-49. Beginning with 7 p.m., top-honors were split between two veteran series -- CBS’ 60 Minutes and America’s Funniest Home Videos on ABC as follows:

Sunday 7 p.m.
60 Minutes (CBS)
Viewers: 11.12 million (#1), A18-49: 2.0 rating/ 6 share (#2)

America’s Funniest Home Videos (ABC)
Viewers: 7.36 million (#2), A18-49: 3.4/ 8 (#1)

Also in the 7 p.m. hour was the first half of a two-hour edition of NBC’s Dateline (Viewers: #3, 6.85 million; A18-49: #4, 1.5/ 5), repeats of Fox’s King of the Hill (Viewers: #4, 3.30 million; A18-49: #4, 1.6/ 5) and American Dad (Viewers: #4, 3.58 million; A18-49: #3t, 1.7/ 5), and a repeat of America’s Next Top Model on the CW (Viewers: #5, 1.09 million; A18-49: #5, 0.5/ 2). Damn that dreaded word repeat!

ABC’s Extreme Makeover: Home Edition won the 8 p.m. hour, with a below average 12.03 million viewers and a 4.1/12 among adults 18-49. Also present was the second half of NBC’s Dateline (Viewers: #2, 9.27 million; A18-49: #2t, 2.3/ 6); CBS’ Big Brother 9 (Viewers: #3, 6.25 million; A18-49: #2t, 2.3/ 6), which the network just announced will be returning this summer; a repeat of Fox’s The Simpson (Viewers: #4, 6.58 million; A18-49: #2, 3.0/ 9) and King of the Hill (Viewers: #3, 5.98 million; A18-49: #2, 2.8/ 7); and the CW’s Everybody Hates Chris (Viewers: #5, 1.12 million; A18-49: 0.1/ 1 -- ouch!) and Aliens in America (Viewers: 871,000, A18-49: 0.4/ 1 -- yikes!). Poor CW!

ABC’s sugary Oprah’s Big Give dipped to a series-low, but still won the 9 p.m. hour with 9.71 million viewers and a 3.6/ 9 among adults 18-49. Also in the time period was a repeat of CBS’ Cold Case (Viewers: #2, 8.13 million; A18-49: #3t, 2.0/ 5), a repeat of NBC’s Law & Order (Viewers: #3, 7.16 million; A18-49: #3t, 2.0/ 5), a repeat of Fox’s Family Guy (Viewers: #4, 6.74 million; A18-49: #2, 3.4/ 9) and week three of Unhitched (Viewers: #4, 4.43 million; A18-49: #2, 2.3/ 6), and repeats of the CW’s Girlfriends (Viewers: #5, 929,000; A18-49: #5, 0.4/ 1) and The Game (Viewers: #5, 1.01 million; A18-49: #5, 0.4/ 1).

For more on Oprah’s Big Give, listen to today’s PIPodcast at www.marcberman.tv.
A repeat of NBC’s Law & Order: SVU (Viewers: #1, 7.74 million; A18-49: #2, 2.2/ 6) and week three of ABC’s Here Come the Newlyweds (Viewers: #2, #2, 6.95 million; A18-49: #1, 2.9/ 8) tied for the No. 1 and 2 spots at 10 p.m. Third was another repurposed episode of Showtime drama Dexter on CBS at 6.42 million viewers and a 1.8/ 5 in the demo.

Source: Nielsen Media Research data

Poor CW!
Everybody Hates Chris & Aliens In America OUCH!
That numbers for a new episode are horribles!
But EVERY sunday is horrible for THE CW.

BIG OUCH for the CW. Think they will switch back to comedies on Monday night? Or maybe since their Friday's are open put them on that night? As previously mentioned by some posters, a TGIF style.

Big Brother is really starting to get good seems more and more like the summer series but still can't find anyone that I would like to see win. Past seasons I enjoyed Dr. Will and Evil Dick just no one special this year...

I can't find a word to describe those CW numbers.
Oprah is saved by a decent demo numbers beacause 9.7 million against all repeats (CW doesn't count) isn't very good

quote:

Originally posted by Adrian01:
Poor CW!
Everybody Hates Chris & Alien In America OUCH!

The comedies were certainly better off on Monday and the CW Monday since the comedies left has also still been struggling.

Watching Dexter last night I couldn't help but not one similarity with Pushing Daisies, New Amsterdam, and Reaper: the character storyline is much more compelling than the procedural part of the show.

Looks like my prediction about Oprah's Big Give fading turned out to be right, but I wasn't expecting such a big dive so quickly -- 2 weeks ago the show premiered to 15.5m viewers/5.3 demo, and now it barely did 10m viewers and a 3.6 demo? Ouch.

quote:

(Viewers: #5, 1.12 million; A18-49: 0.1/ 1 -- ouch!) and Aliens in America (Viewers: 871,000, A18-49: 0.4/ 1 -- yikes!). Poor CW!

Whoa...didn't even notice that! That performance makes CW Now look like a winner!

quote:

Originally posted by Marc Berman:
the CW’s Everybody Hates Chris (Viewers: #5, 1.12 million; A18-49: 0.1/ 1 -- ouch!)

Marc: You need to fix a typo in the demo.

I wonder if BIG BROTHER will make it out of the loser's column at all this season.

Good to hear the summer season will go on regardless. They should have all singles again but let the people choose who they want to be with own their own.

Sorry James got back in the house. It's painful to watch him strut around and crow about his revenge. He's only there because BB put in the loophole almost no one picked up on that a HG would have the CHANCE to return and not that it was 100% certain as we found out to our dismay.

Kudos the AFV and EM:HE -- these veteran shows are working minor miracles for ABC -- a 3.4 in the demo from AFV in the 7pm hour after Daylight Savings Time is incredible! And EM:HE has stabilized at 12 million.

Big Give has been really disappointing, and is not really the show I expected it to be -- I expected a show closer to EM:HE, but this show seems closer to The Apprentice to me.

Here Come the Newlyweds is a fun little show, and its drop has been not as dramatic as OBG -- I think its drop is much more a result of the Oprah lead-in falling so dramatically than viewers not enjoying that show. I hope it comes back!

But ABC's entire schedule is basically falling apart -- if Dancing with the stars doesn't premiere to big numbers tonight (20 million plus), they are going to be in for a rough Spring...

quote:

Originally posted by Obveeus:
Watching Dexter last night I couldn't help but not one similarity with Pushing Daisies, New Amsterdam, and Reaper: the character storyline is much more compelling than the procedural part of the show.

There's a character storyline in Reaper?

Also, Marc, other places have AFHV at a 2.3 in the demo. I thought that viewer/demo ratio looked really weird for that show.

quote:

There's a character storyline in Reaper?

There are characters in PD?

That's the only thing that's keeping me watching. I wish they'd have another Apprentice rip-off because I like the idea but I am sick of Trump.

quote:

Originally posted by Chimera:
Big Give has been really disappointing, and is not really the show I expected it to be -- I expected a show closer to EM:HE, but this show seems closer to The Apprentice to me.

I have to admit though. I am really getting burned out on all of the Reality TV that's on! This weekend, that's all I was catching up on. I still like and will watch my existing shows, but I have to be strong and just say no to any new series!