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Picture of Marc Berman
Posted
Friday 2/13/09

What follows are the fast affiliate results for Friday, Feb. 13 overall by network and by each half hour (in the order of ABC, CBS, NBC, Fox and the CW):

Overall

-Total Viewers:
CBS: 9.40 million, ABC: 7.10, Fox: 4.21, NBC: 3.99, CW: 1.19

-Adults 18-49:
ABC: 2.4 rating/7 share, CBS: 2.1/ 7, Fox: 1.7/ 5, NBC: 1.1/ 4, CW: 0.5/ 1

----------

-Friday’s Winners:
Ghost Whisperer (CBS), 20/20 (ABC)

-Noticeable Growth from Lead-in (But Still Not Impressive):
Dollhouse (Fox)

-Friday’s Losers:
Howie Do It (NBC), Wife Swap (ABC), Terminator: The Sarah Connor Chronicles (Fox); Everybody Hates Chris (CW), The Game (CW), Friday Night Lights (NBC), 13 – Fear is Real (CW), Dateline (NBC)

----------

8:00 p.m.

ABC – Wife Swap
Viewers: 4.33 million (#2), A18-49: 1.4 rating/5 share (#2t)

CBS – Ghost Whisperer
Viewers: 10.16 million (#1), A18-49: 2.2/ 8 (#1)

NBC – Howie Do It
Viewers: 4.08 million (#3), A18-49: 1.2/ 4 (#4)

Fox – Terminator: The Sarah Connor Chronicles (time period premiere)
Viewers: 3.90 million (#4), A18-49: 1.4/ 5 (#2t)

CW – Everybody Hates Chris
Viewers: 1.36 million (#5), A18-49: 0.5/ 2 (#5)

----------

8:30 p.m.

ABC – Wife Swap
Viewers: 4.21 million (#2), A18-49: 1.5/ 5 (#3)

CBS – Ghost Whisperer
Viewers: 10.53 million (#1), A18-49: 2.5/ 8 (#1)

NBC – Howie Do It (R)
Viewers: 3.78 million (#3), A18-49: 1.1/ 4 (#4)

Fox – Terminator: The Sarah Connor Chronicles (time period premiere)
Viewers: 3.52 million (#4), A18-49: 1.3/ 4 (#3)

CW – The Game
Viewers: 1.53 million (#5), A18-49: 0.6/ 2 (#5)

----------

9:00 p.m.

ABC – Supernanny
Viewers: 5.62 million (#2), A18-49: 2.0/ 6 (#1t)

CBS – Flashpoint
Viewers: 8.70 million (#1), A18-49: 1.8/ 6 (#3)

NBC – Friday Night Lights
Viewers: 3.50 million (#4), A18-49: 1.1/ 4 (#4)

Fox – Dollhouse (premiere)
Viewers: 4.73 million (#3), A18-49: 2.0/ 6 (#1t)

CW – 13 – Fear is Real
Viewers: 997,000 (#5), A18-49: 0.4/ 1 (#5)

----------

9:30 p.m.

ABC – Supernanny
Viewers: 6.58 million (#2), A18-49: 2.4/ 7 (#1)

CBS – Flashpoint
Viewers: 9.02 million (#1), A18-49: 1.9/ 6 (#3)

NBC – Friday Night Lights
Viewers: 3.42 million (#4), A18-49: 1.1/ 3 (#4)

Fox – Dollhouse (premiere)
Viewers: 4.70 million (#3), A18-49: 2.0/ 6 (#2)

CW – 13 – Fear is Real
Viewers: 885,000 (#5), A18-49: 0.3/ 1 (#5)

----------

10:00 p.m.

ABC – 20/20
Viewers: 10.86 million (#1), A18-49: 3.4/10 (#1)

CBS – Numb3rs
Viewers: 9.05 million (#2), A18-49: 2.0/ 6 (#2)

NBC – Dateline
Viewers: 4.10 million (#3), A18-49: 1.0/ 3 (#3)

----------

10:30 p.m.

ABC – 20/20
Viewers: 11.00 million (#1), A18-49: 3.5/11 (#1)

CBS – Numb3rs
Viewers: 8.95 million (#2), A18-49: 2.0/ 6 (#2)

NBC – Dateline
Viewers: 5.08 million (#3), A18-49: 1.3/ 4 (#3)

Source: Nielsen Media Research data


 
Posts: 11403 | Registered: 18 September 2006Reply With QuoteReport This Post

Picture of Marc Berman
Posted Hide Post
I did not do an analysis because there is no PI on Monday. But here is the bottom line on the debut of Fox's Dollhouse:

1. It averaged 4.72 million viewers (#3 behind CBS' Flashpoint and ABC's Supernanny) from 9-10 p.m., with a second-place finish among adults 18-49 (2.0/ 6).

2. The positive news was growth out of Terminator: The Sarah Connor Chronicles of 1.01 million viewers and 43 percent among adults 18-49.

3. Given the hype, however, this was still nothing to boast about.


 
Posts: 11403 | Registered: 18 September 2006Reply With QuoteReport This Post
Posted Hide Post
Wow.. Dollhouse lost to Supernanny and ABC was #1 against all new CBS Eeker



 
Posts: 3356 | Registered: 10 November 2006Reply With QuoteReport This Post
Posted Hide Post
Starting to look like Flashpoint is not a good fit for the Ghost Whisperer crowd but its growth at 9:30 proves it has its own audience. Numb3rs actually lost viewers at 10:30. Its on its last legs if you ask me. Maybe one more year depending on CBS's development plans.

Fox's duo flopped like expected. Terminator, which I rarely saw an ad for, was DOA. Dollhouse, as expected did a little flexing in the demo at 9pm and did finish second, but still not going to be good enough I'm afraid. We'll see what next week brings.

ABC had one helluvah night! Wife Swap right at season's average, Supernanny really flexed at 9pm. I knew losing 5th Grader and Lyrics would help those two. 20/20 must've had a big interview at 10pm. Great numbers for that.

So much for Howie Do It and Friday Night Lights. NBC just as well ship Life back to Fridays for burn off and move Dateline (which I think would be good counter programming) to Wednesdays at 9.




 
Posts: 17679 | Registered: 23 September 2006Reply With QuoteReport This Post
Posted Hide Post
Dollhouse did beat Flashpoint though. Still, I'm sure its too expensive to survive on a 2.0 demo, if it holds. My guess is Dollhouse is in 3rd next week.
quote:
Originally posted by lopez:
Wow.. Dollhouse lost to Supernanny and ABC was #1 against all new CBS Eeker




 
Posts: 17679 | Registered: 23 September 2006Reply With QuoteReport This Post
Posted Hide Post
Everything looked down last night. It looks like Jason's $20 million opening night kept some asses out the door last night as even CBS was down.

FOX well not sure about them right now. If they can get these numbers every week then that'll be decent, but not nearly as well as the game shows did.
 
Posts: 102 | Location: Philadelphia, Pennsylvania | Registered: 02 September 2008Reply With QuoteReport This Post
Posted Hide Post
Woah there! That statement isn't even close to correct. ABC had its best Friday all year, CBS was close to current levels (at least GW was) and Fox had a stronger demo Friday than most. Jason did nothing. I'm expecting low box office returns for what looked like a joke.

quote:
Originally posted by Eagles#5:
Everything looked down last night. It looks like Jason's $20 million opening night kept some asses out the door last night as even CBS was down.

FOX well not sure about them right now. If they can get these numbers every week then that'll be decent, but not nearly as well as the game shows did.




 
Posts: 17679 | Registered: 23 September 2006Reply With QuoteReport This Post

Picture of Marc Berman
Posted Hide Post
I agree about Flashpoint, mushu. If I were CBS, I would consider moving Cold Case into this time period next season.
quote:
Originally posted by mushu_jj:
Starting to look like Flashpoint is not a good fit for the Ghost Whisperer crowd but its growth at 9:30 proves it has its own audience. Numb3rs actually lost viewers at 10:30. Its on its last legs if you ask me. Maybe one more year depending on CBS's development plans.

Fox's duo flopped like expected. Terminator, which I rarely saw an ad for, was DOA. Dollhouse, as expected did a little flexing in the demo at 9pm and did finish second, but still not going to be good enough I'm afraid. We'll see what next week brings.

ABC had one helluvah night! Wife Swap right at season's average, Supernanny really flexed at 9pm. I knew losing 5th Grader and Lyrics would help those two. 20/20 must've had a big interview at 10pm. Great numbers for that.

So much for Howie Do It and Friday Night Lights. NBC just as well ship Life back to Fridays for burn off and move Dateline (which I think would be good counter programming) to Wednesdays at 9.


 
Posts: 11403 | Registered: 18 September 2006Reply With QuoteReport This Post
Posted Hide Post
You're reading my mind Marc! Cold Case to me would be the perfect transition from GW to Numb3rs. Flashpoint could return as a midseason option again since its a cheap import.

quote:
Originally posted by Marc Berman:
I agree about Flashpoint, mushu. If I were CBS, I would consider moving Cold Case into this time period next season.
quote:
Originally posted by mushu_jj:
Starting to look like Flashpoint is not a good fit for the Ghost Whisperer crowd but its growth at 9:30 proves it has its own audience. Numb3rs actually lost viewers at 10:30. Its on its last legs if you ask me. Maybe one more year depending on CBS's development plans.

Fox's duo flopped like expected. Terminator, which I rarely saw an ad for, was DOA. Dollhouse, as expected did a little flexing in the demo at 9pm and did finish second, but still not going to be good enough I'm afraid. We'll see what next week brings.

ABC had one helluvah night! Wife Swap right at season's average, Supernanny really flexed at 9pm. I knew losing 5th Grader and Lyrics would help those two. 20/20 must've had a big interview at 10pm. Great numbers for that.

So much for Howie Do It and Friday Night Lights. NBC just as well ship Life back to Fridays for burn off and move Dateline (which I think would be good counter programming) to Wednesdays at 9.




 
Posts: 17679 | Registered: 23 September 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by mushu_jj:
20/20 must've had a big interview at 10pm. Great numbers for that.


It was a Diane Sawyer special. America's Children Living in Poverty in Appalachia.



 
Posts: 3356 | Registered: 10 November 2006Reply With QuoteReport This Post
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Dollhouse was terrible last night. I really wanted to turn it off halfway, but I didn't, hoping it would get better. It didn't...

The ratings are as excepted, but I think it will drop, because the audience reaction seems to be very mixed. I think it won't stick around for long.
 
Posts: 16 | Location: Hungary | Registered: 05 February 2009Reply With QuoteReport This Post
Picture of TV-aholic
Posted Hide Post
Terminator is DOA, but I think we still need to wait and see on Dollhouse. Getting a 2.0 in the demo, on a Big Date night & Valentines Weekend, is decent with room to grow. Lets see how it does next weekend.
quote:
Originally posted by Marc Berman:
I did not do an analysis because there is no PI on Monday. But here is the bottom line on the debut of Fox's Dollhouse:

1. It averaged 4.72 million viewers (#3 behind CBS' Flashpoint and ABC's Supernanny) from 9-10 p.m., with a second-place finish among adults 18-49 (2.0/ 6).

2. The positive news was growth out of Terminator: The Sarah Connor Chronicles of 1.01 million viewers and 43 percent among adults 18-49.

3. Given the hype, however, this was still nothing to boast about.


===========================================================================



 
Posts: 21910 | Location: tvaholics.blogspot.com | Registered: 20 September 2006Reply With QuoteReport This Post
Picture of TV-aholic
Posted Hide Post
What was on 20/20 last night that sent it through the roof?
There must be something Odd for those ratings to spike that high.
quote:
Originally posted by lopez:
Wow.. Dollhouse lost to Supernanny and ABC was #1 against all new CBS Eeker


===========================================================================



 
Posts: 21910 | Location: tvaholics.blogspot.com | Registered: 20 September 2006Reply With QuoteReport This Post
Posted Hide Post
Didn't watch Dollhouse. Don't plan to watch Dollhouse. Have no idea what it is. But, in the current tv landscape a 2.0 demo on Friday is a success. And, when a network decides to bury a new show on Friday after another show it has washed its hands of, I would not call that hype.

quote:
Originally posted by Marc Berman:
I did not do an analysis because there is no PI on Monday. But here is the bottom line on the debut of Fox's Dollhouse:

1. It averaged 4.72 million viewers (#3 behind CBS' Flashpoint and ABC's Supernanny) from 9-10 p.m., with a second-place finish among adults 18-49 (2.0/ 6).

2. The positive news was growth out of Terminator: The Sarah Connor Chronicles of 1.01 million viewers and 43 percent among adults 18-49.

3. Given the hype, however, this was still nothing to boast about.
 
Posts: 1664 | Location: Great White North | Registered: 10 November 2006Reply With QuoteReport This Post
Posted Hide Post
I see some on this board try to spin Dollhouses's number. Well nice try. Dollhouse bombed even worse than i expected. And SCC did horribly also. Everyone knows FOX dumped these shows on fridays beacause they're gonna get canceled
The last PB episodes will get horrible numbers as well
 
Posts: 4619 | Registered: 11 November 2006Reply With QuoteReport This Post
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