No Lost-worshipper myself (I praise it when it's good, and rip on it when it isn't), I'm still a bit chagrined to see the best ep of the season to date coming in third in HH. We'll see how the fast nationals shape up.
Originally posted by Chimera: From Marc's newsletter -- even though DFTL, LOST, and CSI are clustered in the HH, I expect LOST to win out in both viewers and demo as it did last week. In fact, it looks like it will be up slightly from last week...
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Prime-Time Metered Market Thursday Ratings: Idol Ignited Fox Dominates
-Percent Change From the Year-Ago Evening (Thursday, March 1, 2007) NBC: no change, ABC: - 3, CBS: -18, Fox and CW: -24 each
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Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, Feb. 28, 2008.
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-Yesterday’s Winners: American Idol (Fox), Don’t Forget the Lyrics (Fox), CSI R (CBS), Lost (ABC), Without a Trace R (CBS)
-Honorable Mention: Survivor: Micronesia (CBS)
-Yesterday’s Losers: Eli Stone (ABC), Lipstick Jungle (NBC)
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-Ratings Breakdown: Led by the live American Idol Results show, Fox’s winning streak continued, further proving that Idol on any night of the evening can ignite the network to victory. Second in the Thursday overnights was CBS, followed by ABC, NBC and the CW.
American Idol opened the evening with a healthy 14.2 rating/22 share at 8 p.m., doubling CBS’ normally dominant Survivor: Micronesia (#2: 7.1/11). With four more Idol contestants history -- Alexandrea Lushington, Alaina Whitaker, Jason Yeager and Robbie Carrico -- that leaves 16 left. Over at the land called Survivor, don’t you think mixing the fans and favorites next week is too soon?
Also airing in the 8 p.m. hour was a repeat of ABC’s Lost (4.0/ 6), two repeat episodes of NBC’s The Office (avg. 3.1/ 5) and a repeat of the CW”s Smallville (1.8/ 3). Damn that word repeat!
Leading out of American Idol, Fox’s Don’t Forget the Lyrics benefited at 9 p.m., inching past a repeat of CBS’ CSI and ABC’s Lost in the overnights as follows:
Thursday 9 p.m. Don’t Forget the Lyrics (Fox): 8.1/12 CSI R (CBS): 8.0/12 Lost (ABC): 7.9/12
Lost is expected to dominate among adults 18-49, however, once the fast affiliate results are posted at PIFeedback.
Capping off the 9 p.m. hour was NBC’s Celebrity Apprentice (#4: 5.3/ 8) and a repeat of the CW’s Reaper (#5: 1.4/ 2), which moved into the Thursday 9 p.m. hour yesterday. Based on next week’s preview, let’s hope that it is Omarosa who is history on Celebrity Apprentice.
CBS moved into the Thursday 10 p.m. winners circle care of a repeat of Without a Trace at a 7.6/13 in the overnights. Next was ABC’s Eli Stone (5.2/ 9), which continues to squander the Lost lead-in support, and NBC’s failing Lipstick Jungle (4.2/ 7).
Source: Nielsen Media Research data
Final February Sweep Results: Dominant Fox in a Class of Its Own
Led by the Giants versus the Patriots on the historically top-rated Super Bowl XLII and, of course, American Idol, Fox dominated February 2008, building year-to-year by 41 percent in total viewers and 33 percent among adults 18-49. Comparably, this was Fox’s most-watched and highest rated sweep period ever among adults 18-49 and the best in the demo for any network since NBC in February 2002.
CBS (which aired the Super Bowl in Feb. 2007) took a huge hit, finishing in the distant No. 2 spot in total viewers (down 48 percent year-to-year) and fourth among adults 18-49 (down 54 percent). The remaining three networks also suffered double-digit losses, with ABC second in adults 18-49. The writers strike, no doubt, took its toll.
What follows are the final national rating results in February 2008 (with percent change versus the comparable year-ago period in parentheses):
-Top Model Celebrates Episode No. 100: The 100th episode of the CW’s America’s Next Top Model finished second in the Wednesday 8 p.m. hour this week in adults 18-34 (2.6 rating/7 share), women 18-34 (3.9/10), women 18-49 (2.8/ 7), men 18-34 (1.4/ 4), persons 12-34 (2.4/ 7) and females 12-34 (3.5/10). Growth versus last Wednesday’s season-opener was four percent in adults 18-34 and five percent among adults 18-49.
-Final Feb Sweep Results for MyNetworkTV: Now that the Feb. 2008 sweeps is an official wrap, sophomore MyNetworkTV has some significant crowing rights including growth of 491,000 total viewers (713,000 to 1.204 million) and 150 percent among adults 18-49 (0.2 to 0.5 rating). Factor in upcoming WWE Smackdown! and you can count on more growth to come next season.
-Record Results for Lifetime Movie Network: Based on February 2008, Lifetime Movie Network delivered its sixth straight month of double-digit household growth in primetime (0.7 rating: +17 percent) and total day (0.6: +50 percent), while building by 50 percent among women 18-34 (0.3) in primetime. Coming up on LMN: original miniseries The Capture of the Green River Killer on Sunday, March 30 and Monday, March 31 at 8 p.m. ET.
-Daytime Ratings Update: Based on ratings for the week of Feb. 18, it was another week of split leadership in daytime. CBS, of course, was the most-watched network (for the 987th consecutive week!); NBC was No. 1 among key women 18-49. Here are the results:
Total Viewers: CBS: 4.30 million, NBC: 3.22, ABC: 3.14
Women 18-49: NBC: 1.09 million, ABC and CBS: 977,000 each
Originally posted by pisher: No Lost-worshipper myself (I praise it when it's good, and rip on it when it isn't), I'm still a bit chagrined to see the best ep of the season to date coming in third in HH. We'll see how the fast nationals shape up.
I think the picture will be much better once fast-nationals are out. Plus, I'm pleasantly surprised to see the enhanced LOST reruns doing as well as they are, and stabilizing around a 4.0 HH, which is significantly better than LOST reruns had been doing in the past. Kudos for a smart way to revitalize it and get more juice out of the franchise.
I think the picture will be much better once fast-nationals are out.
I'm not of the "demo is everything, HH is nothing" school. HH does matter, even if one demo viewer is worth more than one non-demo viewer. Third place for a show this well-established and expensive is an embarassment that ABC will have to do some serious spinning to overcome--maybe it'll squeak out a second place finish in the finals.
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Plus, I'm pleasantly surprised to see the enhanced LOST reruns doing as well as they are, and stabilizing around a 4.0 HH, which is significantly better than LOST reruns had been doing in the past. Kudos for a smart way to revitalize it and get more juice out of the franchise.
Except other Lost fans here will blame ABC for not giving Lost a strong first-run lead-in to boost its #'s. So really, they can't win. And really, it doesn't matter. The show is already effectively canceled. The death throes are just going to be unusually protracted--and, I hope, entertaining. More Trek ripoffs, please!
I'm not of the "demo is everything, HH is nothing" school. HH does matter, even if one demo viewer is worth more than one non-demo viewer. Third place for a show this well-established and expensive is an embarassment that ABC will have to do some serious spinning to overcome--maybe it'll squeak out a second place finish in the finals.
I would agree with you if you replaced the word "viewers" for the word "HH" -- Number of households means very little: some may have 1 person watching, some have 2, 3, 4, or more. Yes, viewers count even if they are inside the coveted demo or not. But where those viewers are watching the show, whether 5 people are gathered up in 1 friend's home versus each of those five watching separately, shouldn't matter. The HH gives more credit to those watching alone, whereas if the same or more viewers are watching in groups, it should count at least as equally. That's why the only time you really see HH anymore is in overnights, because once more accurate measurements are provided, the HH stat provides little benefit.
I would agree with you if you replaced the word "viewers" for the word "HH"
Then replaced it shall be! Make it so, Number One!
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-- Number of households means very little: some may have 1 person watching, some have 2, 3, 4, or more.
Right, which is why I said the finals might show Lost in second, but for now it's in third place. The show with the higher HH # tends to have the higher total viewers number as well, so it's a bit nitpicky to talk about how HH doesn't mean anything. If it doesn't mean anything, the networks should probably stop paying to see it.
In any event, we do tend to forget these are just estimates for the purpose of setting ad rates, and nobody will ever know exactly how many people watched anything.
Right, which is why I said the finals might show Lost in second, but for now it's in third place.
I wasn't disagreeing with you about this.
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The show with the higher HH # tends to have the higher total viewers number as well
Yes, it does tend to have. But in this particulat situation, with the same exact shows last week, even though the CSI rerun was actually substantially higher than LOST in HH, and DFTL at the same level, LOST beat both of them in viewers (and blew them to dust in the demo). I was making my statement for this particular situation, not trends in general. In general, I agree with you -- HH are a good approximation until the more specific viewer and demo measurements become available with the fast/final nationals.
Originally posted by Chimera: I would agree with you if you replaced the word "viewers" for the word "HH" -- Number of households means very little: some may have 1 person watching, some have 2, 3, 4, or more. Yes, viewers count even if they are inside the coveted demo or not. But where those viewers are watching the show, whether 5 people are gathered up in 1 friend's home versus each of those five watching separately, shouldn't matter. The HH gives more credit to those watching alone, whereas if the same or more viewers are watching in groups, it should count at least as equally. That's why the only time you really see HH anymore is in overnights, because once more accurate measurements are provided, the HH stat provides little benefit.
I think the HH rating numbers are of value, when looking at the whole picture. I would also suspect that some advertisers are lookning to just get in many homes, especially for products where there are only one per household.
Originally posted by Chimera: I would agree with you if you replaced the word "viewers" for the word "HH" -- Number of households means very little: some may have 1 person watching, some have 2, 3, 4, or more. Yes, viewers count even if they are inside the coveted demo or not. But where those viewers are watching the show, whether 5 people are gathered up in 1 friend's home versus each of those five watching separately, shouldn't matter. The HH gives more credit to those watching alone, whereas if the same or more viewers are watching in groups, it should count at least as equally. That's why the only time you really see HH anymore is in overnights, because once more accurate measurements are provided, the HH stat provides little benefit.
I think the HH rating numbers are of value, when looking at the whole picture. I would also suspect that some advertisers are lookning to just get in many homes, especially for products where there are only one per household.
Yes, it does tend to have. But in this particulat situation, with the same exact shows last week, even though the CSI rerun was actually substantially higher than LOST in HH, and DFTL at the same level, LOST beat both of them in viewers (and blew them to dust in the demo). I was making my statement for this particular situation, not trends in general. In general, I agree with you -- HH are a good approximation until the more specific viewer and demo measurements become available with the fast/final nationals.
Marc, is there any way you could hurry up the fast nationals? The natives are restless.
I really hope for Lost's fans that the fast national will paint a different picture. Beacause the overnights are looking really bad. I never thought Lost would end up behind Don't Firget the Lyrics and a CSI repeat (who's losing steam after all?)
Originally posted by robert: I really hope for Lost's fans that the fast national will paint a different picture. Beacause the overnights are looking really bad. I never thought Lost would end up behind Don't Firget the Lyrics and a CSI repeat (who's losing steam after all?)
