Prime Time Ratings:
Thursday 4/12/07

The following results are based on the fast national ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 16.91 million, ABC: 9.73, NBC: 7.17, Fox: 7.00, CW: 1.74

-Adults 18-49:
CBS: 5.0 rating/14 share, ABC: 3.7/10, NBC: 3.3/ 9, Fox: 2.6/ 7, CW: 0.7/ 2

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-Yesterday’s Winners:
Survivor: Fiji (CBS), Are You Smarter Than a 5th Grader (Fox), CSI (CBS), Shark (CBS)

-Honorable Mention:
Grey’s Anatomy: Every Moment Counts (ABC)

-Yesterday’s Losers (excluding repeats):
30 Rock (NBC), Scrubs (NBC), The Brick Awards (CW)

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-Ratings Breakdown:
CBS scored another clean Thursday victory, with a first-place finish in every half-hour courtesy of Survivor: Fiji, CSI and Shark. Keep in mind that second-place ABC aired clips editions of Ugly Betty and Grey’s Anatomy. Third was NBC, followed by Fox and repeat-riddled The CW.

CBS’ Survivor: Fiji opened the evening with a typical 14.41 million viewers and a 4.4 rating/13 share among adults 18-49. One year earlier, Survivor: Panama averaged 15.07 million viewers and a 5.2/17 in the demo, based on the final nationals. Second in total viewers and third among adults 18-49 was Fox’s now reliable Are You Smarter Than a 5th Grader, with 9.78 million viewers and a 3.4/10 in the demo. For comparative purposes, take a look at Are You Smarter Than a 5th Grader versus year-ago occupants That ‘70s Show and The Loop.

4/13/06: That ‘70s Show and The Loop - Viewers: avg. 3.47 million; A18-49: avg. 1.9/ 7
4/12/07: Are You Smarter Than a 5th Grader – Viewers: 9.78 million; A18-49: 3.4/10
Percent Change – Viewers: +182, A18-49: +79

See you in 2007-08, Jeff Foxworthy.

Also in the 8 p.m. hour were ABC’s Ugly Betty clips show (The Beautiful World of Ugly Betty – Viewers: #3, 8.14 million; A18-49: #4, 2.4/ 7), NBC sitcoms My Name Is Earl (Viewers: #4, 6.88 million; A18-49: #2t, 3.1/ 9) and The Office (Viewers: #4, 7.69 million; A18-49: #2, 4.1/11), and a repeat of The CW’s Smallville (Viewers: #5, 2.40 million; A18-49: #5, 1.0/ 3).

CBS veteran CSI rose to a hefty 21.87 million viewers and a 6.6/17 among adults 18-49 at 9 p.m. But one year earlier (and without Grey’s Anatomy in the competitive mix), CSI averaged 24.42 million viewers and a 7.7/22 in the demo. Second in the hour was Grey’s Anatomy: Every Moment Counts on ABC at 12.58 million viewers and a 5.0/13 among adults 18-49, which was an improvement over the Ugly Betty clips show lead-in of 4.44 million viewers and 108 percent in the demo. Third in the hour were the time period premieres of NBC’s lackluster 30 Rock (Viewers: #3, 5.18 million; A18-49: #3, 2.6/ 7) and Scrubs (Viewers: #3, 5.02 million; A18-49: #3, 2.7/ 7), followed by a repeat of Trading Spouses: Meet Your New Mommy on Fox (Viewers: #4, 4.22 million; A18-49: #4, 1.7/ 4), and CW special The Brick Awards at a miniscule 1.07 million viewers and a 0.4/ 1 among adults 18-49. Retention for 30 Rock out of The Office was just 67 percent in viewers and 63 percent in the demo.

In series-premiere news, two episodes of ABC comedy Notes From the Underbelly was sampled, with an average 8.46 million viewers (#3) and a 3.7/10 among adults 18-49 (#2t) from 10-11 p.m. Here is the half-hour breakdown:

Notes From the Underbelly (ABC)
10:00 p.m. – Viewers: 9.20 million (#2), A18-49: 3.9/11 (#2) - premiere
10:30 p.m. – Viewers: 7.72 million (#3), A18-49: 3.4/10 (#3)

One year earlier, failed older skewing drama Commander in Chief moved into this time period with 8.20 million viewers and a 2.4/ 7 among adults 18-49. And one week ago, October Road averaged 7.68 million viewers and a 3.0/ 9 among adults 18-49 (both comparisons are based on the final nationals). So, Notes From the Underbelly was an improvement.

Retention for Notes From the Underbelly out of the Grey’s Anatomy clips show, meanwhile, was 67 percent in viewers and 74 percent among adults 18-49. Although these results may sound relatively promising, once Notes From the Underbelly moves into its regularly scheduled Wednesday 8:30 p.m. time period on April 18 (out of sinking According to Jim) expect double-digit losses.

First at 10 p.m. was CBS’ Shark, with 14.71 million viewers and a 4.0/10 among adults 18-49, followed by the return of NBC’s ER at a so-so 9.14 million viewers (#3) and a 3.7/10 in the demo (#2t). Comparably, this is the first time Shark has ever beat ER among adults 18-49. Don’t you think its time ER called it quits?

Source: Nielsen Media Research data

Those ratings for the Brick Awards are laughable. HAHAHAHAHAAAAAAA

Atleast Scrubs improved on last week. I still think next season NBC should move 30 Rock and Scrubs to a different day so they can use their potential. Maybe swop them for Heroes, but then it'd be against Men.

And ER should call it quits but I think NBC are scared they wouldn't be able to get a show to put there.

Those demos for Underbelly are good, but the viewers aren't the best, it could prove to be a breakout, but i'm not judging it by the pilot ratings.

Well, the Brick Awards didn't get the record for lowest rated hour on The CW!

*Hey Marc, how did EXTRA go? Is that the tv show?

Do the Brick Awards satisfy any FCC requirement like Community Content or Educational Programming?

It would've been nice to see how Notes would have done with a new Grey's Anatomy as a lead in. The quality is much better than the dull October Road.

That'd be interesting to see, it'd probably get around the same as Fugly... I mean Ugly Betty.

Notes should be happy with this results especially beacause it's another boring sitcom. It'll vanish before the season ends.

Marc, should we look for you on Extra?

quote:

Originally posted by Marc Berman:
Third in the hour were the time period premieres of NBC’s lackluster 30 Rock (Viewers: #3, 5.18 million; A18-49: #3, 2.6/ 7) and Scrubs (Viewers: #3, 5.02 million; A18-49: #3, 2.7/ 7), followed by a repeat of Trading Spouses: Meet Your New Mommy on Fox (Viewers: #4, 4.22 million; A18-49: #4, 1.7/ 4), and CW special The Brick Awards at a miniscule 1.07 million viewers and a 0.4/ 1 among adults 18-49. Retention for 30 Rock out of The Office was just 67 percent in viewers and 63 percent in the demo.

Is there anyone left that still can't figure out that 30 Rock is the weak link driving away the most viewers from NBC?

quote:

First at 10 p.m. was CBS’ Shark, with 14.71 million viewers and a 4.0/10 among adults 18-49, followed by the return of NBC’s ER at a so-so 9.14 million viewers (#3) and a 3.7/10 in the demo (#2t). Comparably, this is the first time Shark has ever beat ER among adults 18-49. Don’t you think its time ER called it quits?

ER doesn't need to be cancelled, it just needs a decent lead-in. Starting 15 million viewers behind ABC and CBS just isn't giving ER the support it needs.

Like I wrote before:

Wow, NBC is down a whopping 76 per cent from what they averaged 10 years ago. Take a look:

Thursday, April 10, 1997 - 20.0 HH
Thursday, April 12, 2007 - 4.8 HH

And here the different timeslots:

8/7c (- 73 per cent)

1997 - Friends - 16.3 HH <-> 2007 - My Name Is Earl - 4.4HH

8.30/7.30c (- 70 per cent)

1997 - Suddenly Susan - 15.7 HH <-> 2007 - The Office - 4.7 HH

9/8c (- 84.3 percent)

1997 - Seinfeld - 21.7 HH <-> 2007 - 30 Rock - 3.4 HH

9.30/8.30c (- 81.9 percent)

1997 - Fired Up - 18.8 HH <-> 2007 - Scrubs - 3.4 HH

10/9c (- 73.3 per cent)

1997 - ER - 23.6 HH <-> 2007 - ER - 6.3 HH (next season had better be the last one)

NBC is so much down compared to 1997 - all other networks have stayed at the same levels or even increased their audiences on Thursday. A network that once often averaged 35 million viewers from 8-11 on Thursdays shouldn't be that down.

Riff Rafferty over at the other thread suggested a new NBC slogan (after an ER episode this year)..."Dying is easy" .

quote:

Well, the Brick Awards didn't get the record for lowest rated hour on The CW!

well, for an original program...

quote:

Originally posted by Obveeus:

quote:

Originally posted by Marc Berman:
Third in the hour were the time period premieres of NBC’s lackluster 30 Rock (Viewers: #3, 5.18 million; A18-49: #3, 2.6/ 7) and Scrubs (Viewers: #3, 5.02 million; A18-49: #3, 2.7/ 7), followed by a repeat of Trading Spouses: Meet Your New Mommy on Fox (Viewers: #4, 4.22 million; A18-49: #4, 1.7/ 4), and CW special The Brick Awards at a miniscule 1.07 million viewers and a 0.4/ 1 among adults 18-49. Retention for 30 Rock out of The Office was just 67 percent in viewers and 63 percent in the demo.

Is there anyone left that still can't figure out that 30 Rock is the weak link driving away the most viewers from NBC?

YES!!!
30 Rock is the weak link, it has dragged Scrubs down the past few weeks. NBC know if no one watches 30 Rock and say someone is watching CSI or Grey's, they are not gonna change the channel half way through an hour long show.

quote:

NBC is so much down compared to 1997 - all other networks have stayed at the same levels or even increased their audiences on Thursday. A network that once often averaged 35 million viewers from 8-11 on Thursdays shouldn't be that down.

NBC never adjusted when CSI broke out 7 years ago. Its been down hill ever sense.

quote:

Originally posted by Allen:
Well, the Brick Awards didn't get the record for lowest rated hour on The CW!

Well I suppose they needed to drag themselves backdown after beating NBC yesterday

quote:

30 Rock is the weak link, it has dragged Scrubs down the past few weeks. NBC know if no one watches 30 Rock and say someone is watching CSI or Grey's, they are not gonna change the channel half way through an hour long show.

They need to move 30 Rock to Saturdays. Perhaps it can revitalize that Night.