Prime-Time Ratings:
Wednesday 3/26/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 17.01 million, NBC: 6.97, CBS: 6.81, ABC: 5.91, CW: 2.61
-Adults 18-49:
Fox: 6.8 rating/19 share, ABC: 2.0/ 5, CBS and NBC: 1.8/ 5 each, CW: 1.2/ 3
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-Yesterday’s Winners:
The Moment of Truth (Fox), American Idol (Fox), Law & Order R (NBC)
-Yesterday’s Losers (Excluding Repeats):
Big Brother 9 (CBS), Men in Trees (ABC)
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-Ratings Breakdown:
Fox dominated, of course, care of the live American Idol Results Show, which scored a hefty 25.42 million viewers and a 9.7 rating/25 share among adults 18-49 from 9-10 p.m. But also worth noting on Fox was lead-in The Moment of Truth, which won the 8 p.m. hour with 9.98 million viewers and a 3.9/11 in the demo. Just wondering: am I the only one expecting Jerry Springer to walk on the stage during The Moment of Truth? It’s like the “Jerry Springer of game shows!” As for American Idol, my prediction was correct: Chikezie was sent packing. But how Syesha can land in the bottom three over Ramiele is beyond me!
NBC finished a distant second in total viewers and tied for third among adults 18-49 with its encore combination of two episodes of Law & Order: Criminal Intent (8 p.m. - Viewers: #2, 6.74 million; A18-49: #5, 1.5/ 4 -- 9 p.m. – Viewers: #3, 6.12 million; A18-49: #3, 1.6/ 4) and granddaddy Law & Order (Viewers: #1, 8.05 million; A18-49: #1, 2.4/ 6). Although Law & Order did win the 10 p.m. hour, its performance is nothing to crow about.
Third overall in both total viewers and adults 18-49 was CBS’ line-up of Big Brother 9 (Viewers: #4, 6.04 million; A18-49: #3, 2.1/ 6), a repeat of Criminal Minds (Viewers: #2, 6.93 million; A18-49: #4, 1.5/ 4) and a repeat of CSI: NY (Viewers: #2, 7.46 million; A18-49: #2, 1.8/ 5). Now that Chelsia is gone, there is one less obnoxious person is the Big Brother house. And that, unfortunately, is the problem with this current edition of Big Brother. There is absolutely no one to root for.
ABC was fourth in total viewers but second overall among adults 18-49 with its combination of Wife Swap (Viewers: #3, 6.32 million; A18-49: #2, 2.3/ 7), a repeat of Supernanny (Viewers: #4, 5.80 million; A18-49: #2, 2.2/ 6) and Men in Trees (Viewers: #3, 5.61 million; A18-49: #3, 1.5/ 4). Had ABC not mishandled the scheduling of the still addictive Men in Trees, more viewers might currently know it airs Wednesday at 10 p.m.
Capping off the evening was CW duo America’s Top Model (Viewers: #5, 3.50 million; A18-49: #4, 1.7/ 5), which remains down year-to-year, and a repeat of Pussycat Dolls Present: Girlicious (Viewers: #5, 1.72 million; A18-49: #5, 0.8/ 2).
Source: Nielsen Media Research data
