Prime-Time Ratings:
Monday 1/14/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
NBC: 11.73 million, CBS: 10.82, Fox: 8.98, ABC: 7.67, CW: 1.59
-Adults 18-49:
NBC: 4.3 rating/11 share, Fox: 3.8/ 9, CBS: 3.5/ 9, ABC: 2.4/ 6, CW: 0.7/ 2
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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
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-Yesterday’s Winners:
American Gladiators (NBC), Deal or No Deal (NBC), Two and a Half Men R (CBS), Terminator: The Sarah Connor Chronicles (Fox), CSI: Miami (CBS)
-Honorable Mention:
Dance War: Bruno vs. Carrie Ann (ABC)
-Yesterday’s Losers (Excluding Repeats):
Notes From the Underbelly (ABC), October Road (ABC)
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-Ratings Breakdown:
NBC led the troops on this second Monday of January with its combination of American Gladiators (Viewers: #1, 10.66 million; A18-49: #1, 4.6 rating/12 share), which has just been renewed for a second season, Deal or No Deal (Viewers: #1, 15.00 million; A18-49: #1, 5.0/12) and Medium (Viewers: #2, 9.54 million; A18-49: #2, 3.3/ 9), which continues to take a backseat to CBS’ CSI: Miami. Overall, Deal or No Deal was the most-watched show of the evening.
CBS was second overall in total viewers and third among adults 18-49 with its line-up of repeats of How I Met Your Mother (Viewers: #4, 7.34 million; A18-49: #3, 2.7/ 7), The Big Bang Theory (Viewers: #3, 8.16 million; A18-49: #3, 3.2/ 8), Two and a Half Men (Viewers: #2, 11.49 million; A18-49: #3, 3.8/ 9) and Rules of Engagement (Viewers: #2, 8.52 million; A18-49: #3, 2.7/ 6) from 8-10 p.m., and an original installment of aforementioned CSI: Miami (Viewers: #1, 14.70 million; A18-49: #1, 4.2/11 at 10 p.m.).
In time period-premiere news, Fox drama Terminator: The Sarah Connor Chronicles got off to a positive start, with 10.07 million viewers (#2) and a 4.3/10 among adults 18-49 (#2) from 9-10 p.m. While this may pale in comparison to its preview just one day earlier (Viewers: 18.36 million; A18-49: 7.7/18 on Jan. 13 out of the Giants/Cowboys NFL match-up), it did build from lead-in Prison Break (Viewers: #4, 7.89 million; A18-49: #2, 3.4/ 8 at 8 p.m.) by 2.18 million viewers and 26 percent among adults 18-49.
Over at ABC, week two of ABC’s Dance War: Bruno vs. Carrie Ann held up with a respectable 10.50 million viewers (#2) and a 2.9/ 7 (#4) among adults 18-49 from 8-9:30 p.m. But lead-outs Notes From the Underbelly (Viewers: #4, 4.75 million; A18-49: #4, 1.7/ 4) and October Road (Viewers; #3, 4.89 million; A18-49: #3, 2.0/ 5) quickly faded from 9:30-11 p.m.
Last, and very least (how many times can I keep saying this?) were repeats of CW sitcoms Everybody Hates Chris (Viewers: 2.04 million; A18-49: 0.9/ 2), Aliens in America (Viewers: 1.31 million; A18-49: 0.5/ 1), Girlfriends (Viewers: 1.32 million; A18-49: 0.6/ 1) and The Game (Viewers: 1.67 million; A18-49: 0.7/ 2).
Source: Nielsen Media Research data