Prime-Time Ratings:
Tuesday 3/06/07
The following results are based on the fast national ratings (Live Plus Same Day data)
-Total Viewers:
Fox: 26.17 million, CBS: 9.57, NBC: 7.62, ABC: 6.12, CW: 4.17
-Adults 18-49:
Fox: 10.3 rating/26 share, NBC: 2.3/ 6, CBS: 2.2/ 6, CW: 1.9/ 5, ABC: 1.8/ 5
----------
-Yesterday’s Winners:
American Idol (Fox), House (Fox), Pussycat Dolls Present: The Search for the Next Doll (CW)
-Yesterday’s Losers (excluding repeats):
Dateline (NBC)
----------
-Ratings Breakdown:
Fox, of course, led the Tuesday troops courtesy of American Idol (Viewers: 27.80 million; A18-49: 10.9 rating/29 share) and House (Viewers: 24.53 million; A18-49: 9.6/24), which beat the competition combined by 26 percent among adults 18-49, but there was also positive news to be found at The CW.
The debut of The CW’s Pussycat Dolls Present: The Search for the Next Doll lifted the 9 p.m. hour to an improved 3.90 million viewers and a 1.7/ 4 among adults 18-49, with retention out of lead-in Gilmore Girls (Viewers: #5, 4.44 million; A18-49: #4, 2.0/ 5) of a solid 88 percent in total viewers and 85 percent in the demo. Pussycat Dolls delivered The CW’s best performance to-date in the Tuesday 9 p.m. hour in the two aforementioned categories, plus adults 18-34 (2.0/ 6 – tie), women 18-34 (3.1/ 8), women 18-49 (2.4/ 5), teens (2.7/ 8) and female teens (4.3/13), with growth out of Gilmore Girls of 29 percent and 26 percent, respectively, in the two teen demos. Pussycat Dolls also built from recent occupant Veronica Mars by double-digit across-the-board percentages. Combined with Gilmore Girls, The CW scored its highest rated Tuesday in women 18-34 (3.4/ 9), with a second-place finish from 8-10 p.m. among adults 18-34 (2.2/ 6), women 18-34, women 18-49 (2.6/ 6), teens (2.4/ 7) and female teens (3.9/11). You have to hand it to PH – the man does his job!
As for American Idol, weren’t the male contestants -- all of them -- truly awful last night?
Over at CBS, a repeat of NCIS got some mileage at 8 p.m. with a second-place 12.47 million viewers and a 2.6/ 7 among adults 18-49. That led into a repeat of The Unit at 9 p.m. (Viewers: #2, 7.67 million; A18-49: #4, 1.8/ 4), followed by 48 Hours Mystery at a second-place finish in both total viewers (8.56 million) and adults 18-49 (2.4/ 7) at 10 p.m. NBC’s Dateline opened the evening with a typically lackluster 6.61 million viewers (#3) and a 2.2/ 6 among adults 18-49 at 8 p.m. (#3), followed by repeats of Law & Order: Criminal Intent (Viewers: #3, 7.12 million; A18-49: #3, 2.0/ 5) and Law & Order: SVU (Viewers: #1, 9.12 million; A18-49: #1, 2.8/ 8) from 9-11 p.m.
ABC also had nothing to crow about last night, care of a repeat of veteran America’s Funniest Home Videos (Viewers: #4, 5.80 million; A18-49: #4, 1.7/ 4), Primetime: The Outsiders (Viewers: #4, 6.75 million; A18-49: #2, 2.2/ 6), and a repeat of Boston Legal (Viewers: #3, 5.81 million; A18-49: #3, 1.5/ 4). Worth noting for Prime Live: The Outsiders was growth out of the AFHV second-run of 29 percent among adults 18-49.
Source: Nielsen Media Research data