Thursday 9/28/06
Metered Market Ratings
HH
Rtg/Shr
ABC 11.9/18
CBS 11.8/18
NBC 7.3/11
CW 3.4/ 5
Fox 3.1/ 5
-Percent Change From the Comparable Year-Ago Evening (Thursday 9/29/05):
ABC: +112, UPN: + 6, Fox: -14, NBC: -18, CBS: -20
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Fast National Ratings
-Total Viewers:
CBS: 18.27 million, ABC: 16.27, NBC: 10.51, Fox: 5.12, CW: 3.81
-Adults 18-49:
ABC: 6.2 rating/16 share, CBS: 6.0/16, NBC: 4.3/11, Fox: 1.9/ 5, CW: 1.6/ 4
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-Yesterday’s Winners:
Ugly Betty (ABC), Survivor: Cook Islands (CBS), Grey’s Anatomy (ABC), CSI (CBS), ER (NBC)
-Yesterday’s Losers (excluding repeats):
‘Til Death (Fox), Celebrity Duets (Fox), Six Degrees (ABC)
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-Ratings Breakdown:
In a major turn of events, regularly scheduled programming on ABC and CBS shared Thursday leadership, with ABC first in the overnights and adults 18-49, and CBS No. 1 in total viewers. NBC remained in the distant third-place spot, followed by a night of lackluster season-premieres on the CW and Fox’s dead-in-the-water ‘Til Death and Celebrity Duets.
Beginning with the show everyone was talking about, let’s just say the results for ABC’s Ugly Betty were anything but ugly. The critically acclaimed one-hour comedy roared out of the gate with a 12.2/19 in the overnights (#1), 16.09 million viewers (#2) and a 4.9/14 among adults 18-49 (#2) at 8 p.m. Comparatively, that was an improvement over the year-ago season-premiere of former occupant Alias (Overnights: 6.4/10; Viewers: 8.21 million; A18-49: 2.5/ 7 on Thursday, Sept. 29, 2005) of a whopping 91 percent in the overnights, 7.88 million viewers and 96 percent among adults 18-49. Survivor: Cook Islands, meanwhile, was down but not out with a 9.6/15 in the overnights (#2), 16.60 million viewers (#1) and a 5.8/16 among adults 18-49 (#1). While that is still worthy of a winner’s listing, am I the only one who feels ripped off that Survivor merged the teams already? (www.pifeedback.com).
As a reminder, total viewers and adults 18-49 from last night are based on the fast nationals. Any prior results are based on the final nationals.
The arrival of Ugly Betty also had a detrimental effect on NBC’s My Name Is Earl (Overnights: 5.6/ 9; Viewers: 8.25 million; A18-49: 3.4/10) and The Office (Overnights: 5.3/ 8; Viewers: 7.68 million; A18-49: 3.7/10), which fell into a deeper No. 3.
Also at 8 p.m. was the season-premiere of the CW’s Smallville (Overnights: #4, 3.8/ 6; Viewers: #5, 5.04 million; A18-49: #5, 2.2/ 6), followed by two episodes (original and repeat) of Fox sitcom ‘Til Death (8 p.m. - Overnights: #4, 3.7/ 6; Viewers: #4, 5.75 million; A18-49: #4, 2.4/ 7 // 8:30 p.m. – Overnights: #5, 3.4/ 5; Viewers: #4, 5.44 million; A18-49: #4t, 2.3/ 6). Like the CW’s 7th Heaven and Gilmore Girls, Smallville was down from its year-ago season-premiere on the WB (Overnights: 4.4/ 7; Viewers: 5.90 million; A18-49: 2.6/ 7 on Sept. 29, 2005).
At 9 p.m., the winning ratings ball was shared between ABC’s Grey’s Anatomy and old CBS faithful CSI. Grey’s Anatomy scored a 16.1/24 in the overnights (#1), 23.31 million viewers (#2) and a 9.4/22 among adults 18-49 (#1). CSI averaged a 15.3/22 in the overnights (#2), 23.49 million viewers (#1) and a 7.9/19 among adults 18-49 (#2). Although the lead-in support from Survivor decreased last night, CSI is back in action.
In search of the leftovers on NBC was Deal or No Deal at a distant third-place 5.8/ 8 in the overnights, 9.31 million viewers and a 3.2/ 8 among adults 18-49. Although the second-season premiere of the CW’s Supernatural also came down quite a bit from one year earlier, retention out of lead-in Smallville of 79 percent in the overnights, 76 percent in total viewers and 73 percent among adults 18-49 was not too bad given that the competition was Grey’s Anatomy and CSI. Take a look:
Supernatural – season premiere
Thursday 9/28/06 – 9 p.m.
Overnights: 3.0/ 4 (#4), Viewers: 3.81 million (#5); A18-49: 1.6/ 4 (#4)
Tuesday 9/13/05 – 9 p.m.
Overnights: 4.3/ 6 (#4); Viewers: 5.69 million (#4), A18-49: 2.5/ 6 (#3)
Percent Change:
Overnights: -30, Viewers: -33, A18-49: -36
Also at 9 p.m. was Fox’s Celebrity Duets at a 2.7/ 4 in the overnights (#5), 4.02 million viewers (#4) and a 1.5/ 4 among adults 18-49 (#5).
In week two 10 p.m. news CBS’ Shark held up, beating NBC’s competing ER in total viewers, while ABC’s Six Degrees took a considerable tumble. Take a look:
Thursday 10 p.m.
-Shark (CBS)
Overnights: 10.5/17 (#1), Viewers: 14.72 million (#1), A18-49: 4.2/11 (#3)
-Six Degrees (ABC)
Overnights: 7.5/12 (#3), Viewers: 10.81 million (#3), A18-49: 4.4/12 (#2)
Now take a look at the audience at 10:30 p.m.
-Shark (CBS)
Overnights: 10.9/17 to 10.2/17 (- 6 percent)
Total Viewers: 15.26 to 14.18 million (-1.08 million)
Adults 18-49: 4.4/11 to 3.9/11 (-11)
-Six Degrees (ABC)
Overnights: 8.7/13 to 6.4/11 (-26)
Total Viewers: 12.61 to 9.00 million (-3.61 million)
Adults 18-49: 5.1/13 to 3.6/10 (-29)
And here is the retention percentage for Shark out of CSI and Six Degrees out of Grey’s Anatomy. Although Shark could be better, Six Degrees is considerable worse.
Shark out of CSI:
Overnights: 74 percent, Viewers: 63, A18-49: 53
Six Degrees out of Grey’s Anatomy:
Overnights: 54 percent, Viewers: 46, A18-49: 47
I would say Six Degrees is a loser, wouldn’t you? (www.pifeedback.com).
NBC’s ER capped off the 10 p.m. hour at a 10.6/17 in the overnights (#1), 14.27 million viewers (#2) and a 6.1/16 among adults 18-49 (#1), building from the second half hour of lead-in Deal or No Deal (Overnights: 6.1/ 9; Viewers: 9.87 million; A18-49: 3.4/ 8 at 9:30 p.m.) by 74 percent in the overnights, 4.40 million viewers and 79 percent among adults 18-49. That’s still worthy of a winner’s listing, don’t you think? (www.pifeedback.com).
Source: Nielsen Media Research data
