Prime-Time Ratings:
Monday 5/05/08
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 13.03 million, CBS: 11.27, Fox: 10.69, NBC: 8.75, CW: 2.16
-Adults 18-49:
CBS and Fox: 3.8 rating/10 share each, ABC: 3.4/ 9, NBC: 2.6/ 7, CW: 1.0/ 3
--------------
Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
---------------
-Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), House (Fox), CSI: Miami (CBS)
-Disappointing:
The Big Bang Theory (CBS), Samantha Who? (ABC)
-Yesterday’s Losers (Excluding Repeats):
Gossip Girl (CW), One Tree Hill (CW), The Bachelor: The Women Tell All (ABC)
---------------
-Ratings Breakdown:
It was a three-way tie for Monday leadership, with ABC the most-watched network and CBS and Fox tied for No. 1 among adults 18-49 -- 12 percent above third-place ABC. NBC and the CW capped off the evening in the fourth and fifth-place positions, respectively.
ABC’s Dancing With the Stars was the most-watched show of the evening, with 17.89 million viewers and a 4.2 rating/12 share among adults 18-49 from 8-9:30 p.m. Take a look at the half-hour breakdown:
Dancing With the Stars (ABC)
8:00 p.m. – Viewers: 16.28 million (#1), A18-49: 3.7/12 (#1)
8:30 p.m. – Viewers: 18.39 million (#1), A18-49: 4.3/12 (#1)
9:00 p.m. – Viewers: 19.00 million (#1), A18-49: 4.6/12 (#2)
While I would like to see Christian de la Fuente and Cheryl Burke depart tonight (word of advice: never approach Cheryl at a party), sadly it is time for bubbly Marissa Jaret Winokur to bid adieu.
Dancing With the Stars led into sitcom Samantha Who? (Viewers: #4, 10.53 million; A18-49: #3, 3.0/ 7 at 9:30 p.m.), followed by The Women Tell All edition of tired The Bachelor: London Calling at a last-place 6.99 million viewers and a 2.4/ 7 among adults 18-49 at 10 p.m. Retention for Samantha Who? out of the last half-hour of Dancing With the Stars was just 55 percent in total viewers and 65 percent among adults 18-49. Speaking of Samantha Who?, here is a prediction: Christina Applegate will win the Emmy next fall for Outstanding Lead Actress in a Comedy Series. She is reminiscent of Mary Tyler Moore, isn’t she?
CBS had a typical Monday with its combination of The Big Bang Theory (Viewers: #3, 7.56 million; A18-49: #2, 2.8/ 9), How I Met Your Mother (Viewers: #3, 8.35 million; A18-49: #2, 3.5/10), Two and a Half Men (Viewers: #2, 13.50 million; A18-49: #1, 4.8/12), Rules of Engagement (Viewers: #3, 10.52 million; A18-49: #2, 3.9/ 9) and CSI: Miami (Viewers: #1, 13.86 million; A18-49: #1, 4.0/11), which is not the same powerhouse it once was.
Fox was on the map courtesy of Bones (Viewers: #2, 8.13 million; A18-49: #2, #3, 2.7/ 8) and declining hit House (Viewers: #2, 13.26; A18-49: #1, 5.0/13) from 8-10 p.m. And next was NBC with another two-hour edition of Deal or No Deal (Viewers: 8.36 million; A18-49: 2.5/ 6 from 8-10 p.m.), which was telecast from the Philippines, and Medium (Viewers: #2, 9.54 million; A18-49: #2, 3.2/ 8), which is returning in 2008-09 in midseason. But the CW continues to lag with its revised Monday combination of Gossip Girl (Viewers: #5, 2.11 million; A18-49: #5, 1.0/ 3) and One Tree Hill (Viewers: #5, 2.20 million; A18-49: #5, 1.0/ 3). Sorry CW, but with ratings this low the young female demographics cannot be good.
Source: Nielsen Media Research data