Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
----------
-Saturday’s Winners: NASCAR: The Budweiser Shootout (Fox)
-Saturday’s Losers (excluding repeats): The night overall.
----------
-Ratings Breakdown: Fox led this typically mundane Saturday care of NASCAR: The Budweiser Shootout at an average 7.89 million viewers and a 2.8 rating/9 share among adults 18-49from 8-10 p.m. Comparably, that was slightly above regularly scheduled occupants Cops and America’s Most Wanted.
ABC finished second overall in both total viewers and adults 18-49 as a result of repeat special A Charlie Brown Valentine (Viewers: #2, 5.36 million; A18-49: #2, 1.6/ 6 at 8 p.m.), and repeat theatrical Charlie & the Chocolate Factory (Viewers: 6.56 million; A18-49: 2.4/ 7 from 8:30-10 p.m.), which managed to build in every half-hour as follows:
Charlie & the Chocolate Factory (R) 8:30 p.m. Viewers: 5.19 million (#3), A18-49: 1.8/ 6 (#2) 9:00 p.m. Viewers: 6.62 million (#3), A18-49: 2.4/ 7 (#2) 9:30 p.m. Viewers: 6.91 million (#2), A18-49: 2.5/ 7 (#2) 10:00 p.m. Viewers: 6.93 million (#1), A18-49: 2.6/ 8 (#1) 10:30 p.m. Viewers: 7.17 million (#2), A18-49: 2.7/ 8 (#1)
Next was NBC with its repeat combination of Law & Order: Criminal Intent (Viewers: #3, 5.03 million; A18-49: #3, 1.1/ 4), Law & Order: SVU (Viewers: #2, 6.97 million; A18-49: #3, 1.7/ 5) and Law & Order (Viewers: #2, 7.02 million; A18-49: #3, 1.7/ 5). And last overall was CBS care of a repeat of Shark (Viewers: #4, 4.66 million; A18-49: #4, 0.9/ 3) and a two-hour installment of stalwart 48 Hours Mystery (Viewers: 6.01 million; A18-49: 1.5/ 5 from 9-11 p.m.). If you like forensic crime solving dramas, you should not miss the real deal…48 Hours Mystery.
Source: Nielsen Media Research data (R = repeat)
This message has been edited. Last edited by: Marc Berman,
FOX Steamroller Continues to Roll After Ten Days of the 2008 February Sweep:
After ten days of the February Sweep, FOX continues to steam-roller over the other networks in all key measures, with an average greater than the other five networks combined in the young adult demo (FOX 9.56 vs. 5-nets 7.90) and viewership (25.183m vs. 24.967m) averages. This unprecedented lead over its rivals has been fueled by the enormous Super Bowl numbers in combination with the powerhouse American Idol numbers on Tuesdays and Wednesdays, but FOX continues to roll up nightly wins having beaten the other networks on six out of ten nights so far (though the first Friday was a tie with NBC).
After ten days, ABC holds a 0.2 advantage over NBC for second place in the A18-49 demo, while CBS holds on to second place in viewership over ABC by only 251,000 viewers.
After ten days, FOX is continuing to show triple-digit year-over-year improvement in demo and viewers, with MyNetworkTV also showing significant double-digit year-over-year upward movement (eight nights only). Of the remaining networks, ABC, NBC and The CW are all showing low double-digit year-over-year slippage while CBS (last year's Super Bowl broadcaster) is showing very large year-over-year fall-off.
Also of note: despite the WGA-strike addled line-ups of the six networks, after ten days the six networks are showing minor year-over-year erosion: the young adult demo is down by 6% on a year-over-year basis and viewership is down by only 3% year-over-year.
nights nights
demo web demo demo % won won
Rank web 2008 2007 chg 2008 2007
1 FOX 9.56 3.80 151% 6 4
2 ABC 2.41 3.25 -26% 2 2
3 NBC 2.19 2.80 -22% 3
4 CBS 1.87 7.12 -74% 4
5 CW 0.95 1.36 -30%
6 MNT* 0.48 0.27 76%
total 17.46 18.60 -6% 11 10
nights nights
viewers web viewers viewers viewers won won
rank web 2008 2007 chg 2008 2007
1 FOX 25.183 9.453 166% 5 3
2 CBS 7.320 21.094 -65% 1 6
3 ABC 7.069 8.691 -19% 2 1
4 NBC 6.780 8.258 -18% 2
5 CW 2.553 3.466 -26%
6 MNT* 1.250 0.785 59%
total 50.15 51.75 -3% 10 10
* MyNetworkTV is eight nights of data only.
This years and last years numbers are based upon final Nielsen numbers, except for Friday and Saturday this year which is based upon the FAST Nationals.
Originally posted by spotupj: ABC's getting pretty good mileage out of the movie nights. I imagine it's been a little while since they averaged a 2.4 on a Saturday night.
ABC has been wise to schedule a handful of broadcast premieres for its Saturday movie night...next week is MIRACLE, which should do very well for the Alphabet as it is somewhat based on their Lake Placid coverage of the American hockey upset. A few years back, I saw an excellent HBO-produced documentary on this team, and I think it might have been titled "Do You Believe in Miracles" or something.
MyNetworkTV has also done very well with its occasional MySaturdayNightMovie franchise, garnering several 1-2 million viewerships with their distinct brand of theatricals.
I am surprised that CBS doesn't put movies on Saturday leading into 48 Hours Mystery at 10 pm. That 0.9 A18-49 for Shark has me reaching for my record-book...is that a worst-ever for CBS?
Originally posted by Marc Berman: Prime-Time Ratings: Saturday 2/09/08
Fox led this typically mundane Saturday care of NASCAR: The Budweiser Shootout at an average 7.89 million viewers and a 2.8 rating/9 share from 8-10 p.m.
Down a bit from last year's race, but a healthy sign for NASCAR given the 'new car' and the 'new sponsor'. Side note: I watched the race and was happy to see the increased stability of the 'new cars'. As for the broadcasters stumbling over the 'new sponsor' name: I expect them to keep saying 'sprint cars' for weeks to come. Sometimes advertisers just can't come to grips with an obvious marketing problem.
Originally posted by dumont: I am surprised that CBS doesn't put movies on Saturday leading into 48 Hours Mystery at 10 pm. That 0.9 A18-49 for Shark has me reaching for my record-book...is that a worst-ever for CBS?
They had Runaway Jury lead into 48 Hours three weeks ago and only managed 5 million or so and a 1.0.
The 0.9 may be a regular season record or a February sweep record for CBS, but I know they were lower than that last summer. Several Saturday 8pm reruns of The Unit only got in the 0.6 range.
STANDINGS | Congrats to week 11 winner Douglas! | Winter/Spring 2010 Top 5 (thru 3/17): 1. Douglas (3228) 2. spotupj (3032) 3. yankeesrj12 (2612) 4. Ammit (2480) 5. WlcmZ.Texas (2472)
Posts: 3652 | Location: twitter.com/spotupj | Registered: 08 May 2007
VOTE IN THE PIF NETWORK GAME: http://pifeedback.com/eve/foru...93910104/m/854104282 TONIGHT: ---> NEW <--- EPISODES OF GREATEST DAY, AND MEGA DODGEBALL. PLUS BACK FOR GOOD, GETTING SOME, THE ONLINE LIFE, AND YOU'VE GOT THE WRONG MAN! ALSO, ROSIE'S ROUNDTABLE (WITH BETTY WHITE!) AND GIRALDO LIVE!
Originally posted by Marc Berman: Prime-Time Ratings: Saturday 2/09/08
Fox led this typically mundane Saturday care of NASCAR: The Budweiser Shootout at an average 7.89 million viewers and a 2.8 rating/9 share from 8-10 p.m.
Down a bit from last year's race, but a healthy sign for NASCAR given the 'new car' and the 'new sponsor'. Side note: I watched the race and was happy to see the increased stability of the 'new cars'. As for the broadcasters stumbling over the 'new sponsor' name: I expect them to keep saying 'sprint cars' for weeks to come. Sometimes advertisers just can't come to grips with an obvious marketing problem.
Originally posted by Josh_Kane: Charlie & the Chocolate Factory (R) 8:30 p.m. Viewers: 5.19 million (#3), A18-49: 1.8/ 6 (#2) 9:00 p.m. Viewers: 6.62 million (#3), A18-49: 2.4/ 7 (#2) 9:30 p.m. Viewers: 6.91 million (#2), A18-49: 2.5/ 7 (#2) 10:00 p.m. Viewers: 6.93 million (#1), A18-49: 2.6/ 8 (#1) 10:30 p.m. Viewers: 7.17 million (#2), A18-49: 2.7/ 8 (#1)
Marc, "Charlie and the Chocolate Factory" wasn't a RERUN.... ABC even said on the ad that it was the "NETWORK TELEVISION PREMIERE" of the movie.
No it wasn't -- but it still should have been labeled a winner, since it was a significant improvement over ABC's usual Saturday numbers.
Still, ABC would have been better off if they had shown this on Friday nights, where they have done well with family-oriented theatricals in the past (The Polar Express, The Santa Clause series, etc). Hopefully next year they save it for a Friday run during the Thanksgiving - Christmas window. It would probably approach 10 million viewers in those circumstances...
Originally posted by robert: It seems Ausiello was indeed wrong regarding WMC
"Women's Murder Club Shocking development: A deal to bring the show back this season is being hammered out as I write this" That's what he says now
Great!! So the person that posted that on Friday was indeed a reliable source. Great turnaround for WMC and a wise decision by ABC!!
WMC is one of the new shows that should return this spring. Use Primetime as the lead in and give it another 5 eps or so. Also, use repeats at 9pm starting this March and end the low rated Greys and Housewives repeats already.
