Friday 9/26/08
-Total Viewers:
ABC: 8.74 million, CBS: 7.39, NBC: 6.50, Fox: 4.42, CW: 4.41
-Adults 18-49:
ABC: 2.6 rating/8 share, CBS and NBC: 2.0/ 6 each, Fox and CW: 1.4/ 4 each
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.
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-Friday’s Winners:
The Mentalist R (CBS), The Presidential Debate – an average (and estimated) 29.53 million viewers from 9-10:30 p.m.
-Needs to Move Back to Thursday:
Are You Smarter Than a 5th Grader? (Fox)
-Friday’s Losers (excluding repeats):
America’s Toughest Jobs (NBC)
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-Ratings Breakdown:
ABC won this Presidential debate themed first Friday of the 2008-09 season, with a first-place finish in households, total viewers and adults 18-49. Keep in mind, of course, that results for any live event are always approximate.
CBS opened the evening on a winning note, with a repeat of The Mentalist at a very respectable 7.80 million viewers and a 1.9 rating/6 share among adults 18-49 at 8 p.m. Considering the drama opened just three days earlier, this is a positive to make note of. Second in the hour was an earlier edition of 20/20 at 6.61 million viewers and a 1.7/ 6 in the demo. Also populating the 8-9 p.m. time period were Fox’s Are You Smarter Than a 5th Grader? (Viewers: #3, 5.10 million; A18-49: #3t, 1.4/ 5), NBC clinker America’s Toughest Jobs (Viewers: #4, 4.56 million; A18-49: #5, 1.3/ 5), and the first hour of the CW’s soon-to-relocate Friday Night Smackdown! (Viewers: #5, #5, 4.21 million; A18-49: #3t, 1.4/ 5). Overall, Smackdown! averaged a very typical 4.41 million viewers and a 1.4/ 4 in the demo from 8-10 p.m.
In the battle of the Presidential Debates, here are the ratings from 9-10:30 p.m. Once again, these results are approximate.
Presidential Debate: 9-10:30 p.m.
ABC – Viewers: 10.20 million (#1), A18-49: 3.2/ 9 (#1)
NBC – Viewers: 7.75 million (#2), A18-49: 2.4/ 7 (#2)
CBS – Viewers: 7.44 million (#3), A18-49: 2.1/ 6 (#3)
Fox – Viewers: 4.14 million (#4), A18-49: 1.4/ 4 (#4)
Do the math, and an estimated 29.53 million viewers tuned into see John McCain versus Barack Obama.
At 10:30 p.m., a half-hour analysis on the Big 3 networks performed as follows:
Presidential Debate Analysis
ABC – Viewers: 8.74 million (#1), A18-49: 2.7/ 8 (#1)
NBC – Viewers: 6.63 million (#2), A18-49: 2.2/ 6 (#2)
CBS – Viewers: 6.41 million (#3), A18-49: 1.9/5 (#3)
Source: Nielsen Media Research data (R = repeat)