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Picture of Marc Berman
Posted
Prime-Time Ratings:
Friday 11/09/07

The following results are based on the fast affiliate ratings (Live Plus Same Day data):

-Total Viewers:
CBS: 9.27 million, ABC: 7.63, NBC: 7.40, CW: 4.82, Fox: 4.50

-Adults 18-49:
CBS: 2.7 rating/8 share, NBC: 1.9/ 6, ABC: 1.8/ 5, Fox: 1.6/ 5, CW: 1.5/ 4

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
(Keep in mind that the expectations are lower on this HUT challenged evening)
Ghost Whisperer (CBS), Don’t Forget the Lyrics (Fox), Numb3rs (CBS)

-Friday’s Losers:
Men in Trees (ABC), The Next Great American Band (Fox), Friday Night Lights (NBC)

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-Ratings Breakdown:
CBS won this second Friday of the Nov. 2007 sweeps, with a first-place finish in total viewers and adults 18-49. ABC and NBC shared the No. 2 and 3 spots (ABC was second in households and total viewers; NBC was second among adults 18-49), with Fox and the CW sharing Nos. 4 and 5.

CBS opened the evening on a winning note care of Ghost Whisperer at 9.93 million viewers and a 2.9 rating/10 share among adults 18-49 at 8 p.m. Second was NBC’s Deal or No Deal (Viewers: 9.57 million; A18-49: 2.1/ 7), followed by ABC’s recently relocated Men in Trees at 6.16 million viewers and a 1.5/ 5 in the demo. All three shows were down demographically from the year-ago occupants -- Ghost Whisperer on CBS, 1 vs. 100 on NBC and a repeat of Grey’s Anatomy on ABC. The biggest loser among adults 18-49: Deal or No Deal at a loss of 22 percent. Too bad more viewers are not watching the more than worthy Men in Trees.

Last in the 8 p.m. hour was Fox dud The Next Great American Band, with just 2.69 million viewers and a 1.0/ 4 among adults 18-49. The CW’s reliable Friday Night Smackdown! remained just that, meanwhile, with 4.50 million viewers (#5) and a 1.6/ 5 (#4) in the demo from 8-10 p.m.

At 9 p.m., ABC’s Women’s Murder Club and CBS’ Moonlight share leadership as follows:

Friday 9 p.m.
Women’s Murder Club (ABC)
Viewers: 9.70 million (#1), A18-49: 2.0/ 6 (#3)

Moonlight (ABC)
Viewers: 7.96 million (#2), A18-49: 2.5/ 7 (#1)

And Fox got unexpected mileage out of a Friday edition of Don’t Forget the Lyrics, with 6.30 million viewers (#3) and a second-place 2.3/ 7 among adults 18-49. Comparably, that more than doubled the performance of lead-in The Next Great American Band, with double-digit growth over year-ago occupant Trading Spouses. Lost in the 9-10 p.m. shuffle was NBC’s ratings-challenged Friday Night Lights, at a fourth-place finish in both total viewers (5.60 million) and adults 18-49 (1.9/ 5).

First, as usual, at 10 p.m. was CBS crime drama Numb3rs, with 9.91 million viewers and a 2.8/ 9 among adults 18-49. ABC’s 20/20 and NBC’s Las Vegas were tied for second in total viewers, with 7.04 million each, at 20/20 (1.9/ 6) inching past Las Vegas (1.8/ 6) by six percent in the demo.

Source: Nielsen Media Research data

This message has been edited. Last edited by: Marc Berman,


 
Posts: 11488 | Registered: 18 September 2006Reply With QuoteReport This Post
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Nice to see an increase for ML in both viewers and the key demos.

BTW, is this a high in demos for ML since the premiere?
 
Posts: 233 | Registered: 12 October 2006Reply With QuoteReport This Post
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I guess WMC will remain in the 9 million range and Moonlight in the 7 million range.
Moonlight won't get a second season with these numbers. GW and Numbers are 2 million above MT and that won't please CBS (they weren't pleased by C2H which many times was the number 1 show on friday)

MIT and FNL are doomed
 
Posts: 4626 | Registered: 11 November 2006Reply With QuoteReport This Post
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quote:
Originally posted by robert:
I guess WMC will remain in the 9 million range and Moonlight in the 7 million range.
Moonlight won't get a second season with these numbers. GW and Numbers are 2 million above MT and that won't please CBS (they weren't pleased by C2H which many times was the number 1 show on friday)

MIT and FNL are doomed


It has won in the key demos 6 out of 7 times now for its time slot. That should count for something.

Let's just wait and see what the network does and how the rest of the episodes fair before we prematurely make such statements.
 
Posts: 233 | Registered: 12 October 2006Reply With QuoteReport This Post
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The weak link of CBS: Moonlight
The weak link of ABC: Men in Trees
The weak link of NBC: All the freaking night Big Grin



 
Posts: 3371 | Registered: 10 November 2006Reply With QuoteReport This Post
Picture of TVisgoodforU
Posted Hide Post
I agree that CBS must be concerned about ML as the weak link in their Fri line up. However, ML did 'ok' in the demo, winning their time period, even though the demo fell from 2.9 GW lead-in. Quality-wise, I think ML is improving, but it seems clear that the older-skewing C2H viewers from the last few seasons are migrating to WMC.

quote:
Originally posted by robert:
I guess WMC will remain in the 9 million range and Moonlight in the 7 million range.
Moonlight won't get a second season with these numbers. GW and Numbers are 2 million above MT and that won't please CBS (they weren't pleased by C2H which many times was the number 1 show on friday)

MIT and FNL are doomed
 
Posts: 16 | Location: TVisgoodforU@gmail.com | Registered: 23 October 2007Reply With QuoteReport This Post

Picture of Marc Berman
Posted Hide Post
It's a shame because I really like Men in Trees.
quote:
Originally posted by lopez:
The weak link of CBS: Moonlight
The weak link of ABC: Men in Trees
The weak link of NBC: All the freaking night Big Grin


 
Posts: 11488 | Registered: 18 September 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by robert:
I guess WMC will remain in the 9 million range and Moonlight in the 7 million range.
Moonlight won't get a second season with these numbers. GW and Numbers are 2 million above MT and that won't please CBS (they weren't pleased by C2H which many times was the number 1 show on friday)



C2H also skewed much older and its retention out of GW was about the same as ML. which means ML skews much younger (which is a plus for cbs). If ML can continue to grow a bit and retain above 90% of GW's demos then it will definetly be back...

C2H is alot like WMC, skews much older then what a net may desire...cbs is trying to grow younger so C2H didnt work...at the same rate I believe abc is growing older as its "older skewing shows" are growing...
 
Posts: 409 | Location: Los Angeles | Registered: 09 November 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by lopez:
The weak link of CBS: Moonlight
The weak link of ABC: Men in Trees
The weak link of NBC: All the freaking night Big Grin


On the night, however it's not their weakest link of the week. It's their number one freshman drama.
 
Posts: 233 | Registered: 12 October 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by robert:
I guess WMC will remain in the 9 million range and Moonlight in the 7 million range.
Moonlight won't get a second season with these numbers. GW and Numbers are 2 million above MT and that won't please CBS (they weren't pleased by C2H which many times was the number 1 show on friday)

MIT and FNL are doomed


I actually think WMC continues to climb. Wouldn't surprise me one bit to see mid 10M range. As I said a few weeks back. Once the dust settles it will be the second most watched new show. I never watched Close To Home but I think that crowd is slowly finding this show...

11/09 9.70M
11/02 9.47M
10/26 8.90M
 
Posts: 555 | Registered: 19 January 2007Reply With QuoteReport This Post
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quote:
It's their number one freshman drama.


Oh yeah, I forgot Viva Lauglin and Cane!

I loved Moonlight and WMC yesterday. Good episodes overall



 
Posts: 3371 | Registered: 10 November 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by lopez:
quote:
It's their number one freshman drama.


Oh yeah, I forgot Viva Lauglin and Cane!

I loved Moonlight and WMC yesterday. Good episodes overall


It is what it is, can't take that away from ML. Wink

I really like the addition of the character Coraline (spelling). I knew it was coming, but it's still a somewhat rip off of the Darla and Angel story arc in season two. Which must have upset some Angel fans.
 
Posts: 233 | Registered: 12 October 2006Reply With QuoteReport This Post
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CBS seems to not keep shows that are less then 7 million viewers. It is a very tight knit network and Moonlight is not cutting it. CBS will cancel it at the end of the season. FNL and MIT are doomed as somebody says, expect both to be gone. WMC i believe is always going to stay at those numbers and will be renewed. i watched it for the first time last night and i really liked it. DFTL did extremely well espeically with the dismile performance by TNGAB
 
Posts: 129 | Registered: 30 October 2007Reply With QuoteReport This Post
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First of all Trees went up this week. Can anyone freaking acknowledge that? It did close to what Bionic Woman did in viewers in HH, Life and a bunch of other NBC shows. Second of all Hollywood has started shutting down all over the place. Trees has 19 episodes to air through the strike. Five had aired so they have 14 more episodes. That will give the show some milage once GW goes in repeats. Ghost Whisperer runs out of scripts shortly and does it's shutdown. This strike could go on for months on end. Remember if it is a scripted show, ABC'S MOTTO is use the thing. Trees is doing better then most shows would do in the tough slot.
 
Posts: 120 | Registered: 12 October 2006Reply With QuoteReport This Post
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quote:
Originally posted by lopez:
The weak link of CBS: Moonlight
The weak link of ABC: Men in Trees
The weak link of NBC: All the freaking night Big Grin


this is not true...

cbs' weakest show of the night is stronger then any other nets shows in the demos.

nbc's demos were equal or higher then abc's

MIT was .6 below DOND
WMC was .1 above FNL
20/20 was .1 above las vegas

yes abc wins in viewers but the nets have made it clear that they are going more for demos not viewers.
 
Posts: 409 | Location: Los Angeles | Registered: 09 November 2006Reply With QuoteReport This Post
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