Prime-Time Ratings:
Monday 11/12/07
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
ABC: 16.35 million, CBS: 12.40, NBC: 8.28, Fox: 5.96, CW: 2.43
-Adults 18-49:
ABC: 4.4 rating/11 share, CBS: 4.3/10, NBC: 3.5/ 9, Fox: 2.4/ 6, CW: 1.1/ 3
----------
Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.
----------
-Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), Heroes (NBC), Samantha Who? (ABC), CSI: Miami (CBS)
-Yesterday’s Losers (excluding repeats):
Chuck (NBC), Everybody Hates Chris (CW), Aliens in America (CW), Girlfriends (CW), K-Ville (Fox), Journeyman (NBC), The Bachelor (ABC)
----------
-Ratings Breakdown:
ABC, as expected, opened the week on a winning note care of blockbuster Dancing With the Stars, with a first-place finish in total viewers and adults 18-49. But its advantage over second-place CBS in the demo was just one-tenth of a rating point (or two percent). Third overall was NBC, followed by Fox and the CW.
Dancing With the Stars opened the evening for ABC with a whopping 21.80 million viewers and a 5.2 rating/13 share among adults 18-49 from 8-9:30 p.m. That led into ongoing success Samantha Who? (which is benefiting, no doubt, by the lead-in support), with 14.34 million viewers (#1) and a second-place 4.4/10 among adults 18-49 at 9:30 p.m. Retention for Samantha Who? out of the last half-hour of Dancing With the Stars (Viewers: 22.49 million; A18-49: 5.6/13 at 9 p.m.) was 64 percent in viewers and 79 percent in the demo. Capping off the evening for ABC was the Women Tell All edition of The Bachelor, with a second-place finish in both total viewers (9.17 million) and adults 18-49 (3.4/ 9) at 10 p.m. Doesn’t this franchise need to take a rest already?
CBS scored a very typical Monday as a result of How I Met Your Mother (Viewers: #2, 8.58 million; A18-49: #2, 3.3/ 9), The Big Bang Theory (Viewers: #2, 9.39 million; A18-49: #2, 3.8/ 9), Two and a Half Men (Viewers: #2, 14.17 million; A18-49: #2t, 5.0/11), Rules of Engagement (Viewers: #2, 11.53 million; A18-49: #3, 4.2/10) and CSI: Miami (Viewers: #1, 15.37 million; A18-49: #1, 4.6/12). Worth positively noting is the ongoing growth for The Big Bang Theory out of both How I Met Your Mother and year-ago occupant The Class (Viewers: 8.44 million; A18-49: 3.0/ 8). As for my recent criticism of Two and a Half Men, I take it back…“Charlie Waffles” was a hoot last night!
NBC also had nothing unusual to report care of Chuck (Viewers: #3, 7.56 million; A18-49: #4, 3.0/ 7), which does not compare to year-ago occupant Deal or No Deal, Heroes (Viewers: #3, 11.07 million; A18-49: #1, 5.1/12), and Journeyman (Viewers: #3, 6.22 million; A18-49: #3, 2.5/ 6), which is waiting for the axe to swing. One year earlier, however, Heroes was considerably stronger with 15.08 million viewers and a 6.5/16 in the demo on Nov. 15, 2006.
Fox’s recently introduced K-Ville (Viewers: #4, 4.72 million; A18-49: #4, 1.6/ 4) remains its weak Monday link, with a loss of 2.47 million viewers and 48 percent among adults 18-49 from lead-in Prison Break (Viewers: #4, 7.19 million; A18-49: #3, 3.1/ 8), and erosion of 4.45 million viewers and 52 percent in the demo from a repeat of House on the year-ago evening (Viewers: 9.17 million; A18-49: 3.3/ 8 on Nov. 13, 2006). And the CW’s combination of Everybody Hates Chris (Viewers: 2.72 million; A18-49: 1.1/ 3), Aliens in America (Viewers: 2.24 million; A18-49: 0.9/ 2), Girlfriends (Viewers: 2.20 million; A18-49: 1.0/ 2) and The Game (Viewers: 2.55 million; A18-49: 1.2/ 3) remains a thorn in the struggling network’s side.
Source: Nielsen Media Research data
Now those numbers make much more sense.
