Those Hallmark movies skew ridiculously old.....I'm sure they don't make much money in the realm of advertising lol almost nobody under 50 ever watches them.
FOX Handily Wins Week 30 in A18-49, CBS Takes Households & Viewership; ABC Edges NBC for Third Place in Demo
In the last week before the start of the May Sweep, FOX won Week 30 in A18-49 with a 3.39 average, while CBS finished second averaging 2.41 in A18-49. ABC ended up in third place with 2.24, just ahead of NBC in fourth place with 2.15. Univision came in fifth with 1.45, The CW sixth with a 0.65 average and MyNetworkTV in seventh with a 0.33 average (4 nights only).
In households and viewers, CBS finished out in front with an average of 6.3HH and 9,913,000 P2+ viewers, with FOX in second, ABC third, NBC fourth, Univision fifth, The CW in sixth, and MyNetworkTV in seventh spot (4 nights only).
Overall, the seven networks are pretty close to last season, with A18-49 down -3%, households are down -3% and P2+ viewers even to the same week last season.
Originally posted by twigs232: Those Hallmark movies skew ridiculously old.....I'm sure they don't make much money in the realm of advertising lol almost nobody under 50 ever watches them.
Hallmark knows its audience, and they know who buys their cards and gift products. And their typical buyer is more likely to be part of the mature demographic group.
Younger demographics typically send those effortless, meaningless e-cards, and don't purchase/send nearly the volume of holiday greeting or special occasion cards as their parents and grandparents generations do.
There is a reason that the 'Hallmark Hall of Fame' anthology series is televisions longest running dramatic series, having been broadcast every year across CBS, NBC and PBS ever since it debuted on Christmas Eve, 1951.
The 'Hallmark Hall of Fame' is the gold standard for quality broadcast television appreciated by longtime viewers, but sadly, a gold standard that is not the television experience sought by younger demographics today.
Not bad for TAR, considering the eliminated team was pretty much known from the get-go. As to the mat incident, I put that to Killer Fatigue- they've been going for quite a while now, and it's getting down to the big money so nerves will be frayed.
Originally posted by Troxa: Did Family Guy beat Desperate Housewives in A18-34?
If yes, that is truly amazing.
It did and has been for a while. It was 4.0 for DH and 4.7 for Family Guy. Family Guy is about as young as the Office.
Wow. I did not even notice that. Family Guy has come a long way. And to think that it has been canceled 2-3 times before in the past few years. Very impressive.
This years May Sweep starts up in just three days, and we have the second annual May Sweep Prediction Game. Everyone who is a registered member of pifeedback.com is eligible to play the game. All are welcome.
This year, the May Sweep runs from Thursday April 23rd to Wednesday May 20th, and all the networks have loaded up their schedules with fresh episodes, guest stars and specials. The CBS network, in a brave gambit, have aggressively scheduled a special starring Miss Barbra Streisand on the first Saturday of the Sweep.
From 1965 to 1973, Miss Barbra Streisand starred in five highly rated CBS television specials; next Saturday night, Miss Streisand brings her Nielsen mojo back to the Tiffany network
For an idea of how the networks might do this year, you could look at how the seven networks performed in last season's 2008 May Sweep...
nights
demo demo won
Rank web 2008 2008
1 FOX 3.73 15.5
2 ABC 2.99 8
3 CBS 2.70 4.5
4 NBC 1.86
5 UNI 1.58
6 CW 1.04
7 MNT 0.46
total 14.34 28
nights
viewers viewers won
rank web 2008 2008
1 FOX 10.010 12
2 CBS 10.396 10
3 ABC 9.445 6
4 NBC 5.843
5 UNI 3.709
6 CW 2.534
7 MNT 1.194
total 43.132 28
So now it's your turn to predict the outcome of the 2009 May Sweep. Will Miss Streisand help a re-surgent CBS come from behind and move ahead of FOX? Who will take third place...ABC or NBC?
Just go to the following link below and submit your entry.
Good luck to all contestants who enter. Good luck to the networks. Good luck to Miss Streisand! This Sweep just might surprise a few broadcast naysayers with some impressive year-over-year gains for some networks.
Thank you,
Dumont Sweepmaster May 2008 dumont
The deadline for final entries will be 8:00 AM on Friday April 24th just before the very first overnight metered market reports are being relayed across the country.
Originally posted by mushu_jj: Given that it still doubles its lead in, I would say Fox simply needs to shore up Sundays at 7pm. The Simpsons in my opinion is still pretty good. Fox simply doesn't do any advertising and the idiotic scheduling of Sunday nights (why is American Dad airing twice!?) hurts the entire evening.
That first hour of Fox on Sundays is odd cause its so early. Most people aren't ready to sit down at 5 or 6pm on Sunday and watch tv. I'm guessing the higher rated markets for this time slot are on the east coast...
I saw my DVR was recording last night at 6.30 and I had to check and see what it was. Good thing I have a pass for KOTH or I would have missed it.
ETA: I guess this applied to all the channels, but Fox is the only watch I watch that early
Originally posted by dumont: Hallmark knows its audience, and they know who buys their cards and gift products. And their typical buyer is more likely to be part of the mature demographic group.
Younger demographics typically send those effortless, meaningless e-cards, and don't purchase/send nearly the volume of holiday greeting or special occasion cards as their parents and grandparents generations do.
There is a reason that the 'Hallmark Hall of Fame' anthology series is televisions longest running dramatic series, having been broadcast every year across CBS, NBC and PBS ever since it debuted on Christmas Eve, 1951.
The 'Hallmark Hall of Fame' is the gold standard for quality broadcast television appreciated by longtime viewers, but sadly, a gold standard that is not the television experience sought by younger demographics today.
I think it would be wise of CBS to rethink its strategy in regards to the "Hallmark Hall of Fame" franchise.
I agree that the 18-49 demographic is not attracted to the franchise, perhaps because it tends to have a "stogey" or old feel to it. Hallmark is not exactly cool in a good way.
While I don't think CBS would drop the franchise, and have seen no evidence that they want to, as a compromise, I would keep the franchise, but move it to another day. Instead of Sundays, perhaps air the franchise on Saturdays or even on Fridays. Airing the occasional Hallmark movie on Saturdays would give the night a much needed infusion of original programming, even if it is only a few times a season.
The bottom line is that Sunday is the most watched night on TV (why do you think the NFL downgraded "Monday Night Football" and made "Sunday Night Football" their crown jewel), and CBS can ill afford to continue to air the demographically unappealing "Hallmark Hall of Fame" on such a critical night.
May 2008
