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Picture of Marc Berman
Posted
Prime-Time Ratings:
Friday 9/25/09

What follows is the fast affiliate rating results for Friday, September 25, 2009 in the order of total viewers and adults 18-49 by network and by half hour per program (in the order of ABC, CBS, NBC, Fox and the CW).

-Total Viewers:
CBS: 8.41 million, NBC: 5.93, ABC: 5.30, Fox: 2.69, CW: 1.83

-Adults 18-49:
CBS: 2.0 rating/7 share, ABC: 1.7/ 6, NBC: 1.4/ 5, Fox: 1.0/ 4, CW: 0.8/ 3

---------------

-Friday’s Winners:
Ghost Whisperer (CBS), Medium (CBS)

-Tired:
Law & Order (NBC), Numbers (CBS)

-Friday’s Losers:
Brothers (Fox), Smallville (CW), Dollhouse (Fox), The Jay Leno Show (NBC)

---------------

Some Immediate Observations

-Friday overall is still very weak.
-Medium fits like a glove out of Ghost Whisperer on CBS.
-CBS’ Numbers is likely to be gone by next spring.
-ABC got more sampling for encore telecasts of FlashForward, Modern Family and Cougar Town.
-NBC remains a mess, with Jay Leno not even able to beat either 20/20 or Numbers.
-Fox sitcom Brothers was absolutely dead on arrival, providing no lead-in support for the season-premiere of Dollhouse.
-The CW’s Smallville plummeted to its weakest season-premiere ever. This has to be the final season for Smallville.

---------------

8:00 p.m.

ABC – FlashForward (R)
Viewers: 4.65 million (#3), A18-49: 1.4 rating/5 share (#2)

CBS – Ghost Whisperer (season premiere)
Viewers: 8.37 million (#1), A18-49: 2.1/ 8 (#1)

NBC – Law & Order (season premiere)
Viewers: 6.05 million (#2), A18-49: 1.2/ 5 (#3)

Fox – Brothers (series premiere)
Viewers: 2.82 million (#4), A18-49: 1.0/ 4 (#4t)

CW – Smallville (season premiere)
Viewers: 2.48 million (#5), A18-49: 1.0/ 4 (#4t)

---------------

8:30 p.m.

ABC – FlashForward (R)
Viewers: 4.44 million (#3), A18-49: 1.5/ 5 (#2)

CBS – Ghost Whisperer (season premiere)
Viewers: 8.79 million (#1), A18-49: 2.3/ 8 (#1)

NBC – Law & Order (season premiere)
Viewers: 6.52 million (#2), A18-49: 1.4/ 5 (#3)

Fox – Brothers (series premiere)
Viewers: 2.81 million (#4), A18-49: 1.0/ 4 (#4t)

CW – Smallville (season premiere)
Viewers: 2.51 million (#5), A18-49: 1.0/ 4 (#4t)

---------------

9:00 p.m.

ABC – Modern Family (R)
Viewers: 4.28 million (#3), A18-49: 1.5/ 5 (#2)

CBS – Medium (season premiere)
Viewers: 8.66 million (#1), A18-49: 2.0/ 7 (#1)

NBC – Dateline
Viewers: 5.60 million (#2), A18-49: 1.4/ 5 (#3)

Fox – Dollhouse (season premiere)
Viewers: 2.70 million (#4), A18-49: 1.0/ 3 (#4)

CW – America’s Next Top Model (R)
Viewers: 1.20 million (#5), A18-49: 0.5/ 2 (#5)

---------------

9:30 p.m.

ABC – Cougar Town (R)
Viewers: 4.18 million (#3), A18-49: 1.5/ 5 (#3)

CBS – Medium (season premiere)
Viewers: 8.89 million (#1), A18-49: 2.1/ 7 (#1)

NBC – Dateline
Viewers: 6.04 million (#3), A18-49: 1.6/ 5 (#2)

Fox – Dollhouse (season premiere)
Viewers: 2.43 million (#4), A18-49: 1.0/ 3 (#4)

CW – America’s Next Top Model (R)
Viewers: 1.14 million (#5), A18-49: 0.5/ 2 (#5)

---------------

10:00 p.m.

ABC – 20/20
Viewers: 6.89 million (#2), A18-49: 2.2/ 7 (#1)

CBS – Numbers (season premiere)
Viewers: 8.07 million (#1), A18-49: 1.8/ 6 (#2)

NBC – The Jay Leno Show
Viewers: 5.86 million (#3), A18-49: 1.5/ 5 (#3)

---------------

10:30 p.m.

ABC – 20/20
Viewers: 7.33 million (#2), A18-49: 2.3/ 8 (#1)

CBS – Numbers (season premiere)
Viewers: 7.77 million (#1), A18-49: 1.7/ 5 (#2)

NBC – The Jay Leno Show
Viewers: 5.50 million (#3), A18-49: 1.5/ 5 (#3)


Source: Nielsen Media Research


 
Posts: 11408 | Registered: 18 September 2006Reply With QuoteReport This Post
Posted Hide Post
Too bad for Dollhouse! i actually enjoyed last night's episode.

Marc, do you believe Fox will stick with this show? It has creative potential.
 
Posts: 42 | Location: Miami,FL | Registered: 30 October 2006Reply With QuoteReport This Post
Posted Hide Post
I'm semi-pissed off at Dollhouse's ratings. It's a good show, and Vows was an awesome episode. Brothers sucks as a lead-in.


Slightly addicted to House and How I Met Your Mother.
 
Posts: 229 | Location: Northern Ireland | Registered: 04 April 2009Reply With QuoteReport This Post
Posted Hide Post
At least FOX stayed at the 1.0 demo all night. Big Grin




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Posts: 6237 | Registered: 02 January 2008Reply With QuoteReport This Post
Picture of xwiseguyx
Posted Hide Post
Good for Medium. The numbers went up during the 2nd half hour which is a great start. It would be nice to see the show last a few more years.

Ghost Whisperer is a little lower than last season from what I recall, but still good numbers.

Do you really think NBC expected higher numbers for Jay Leno? I don't and they aren't as worried as Marc is making it sound. Remember that a 1.5 demo = 300 Million Profit. Let's keep that in mind here. For a true definition of a mess, see CW or FOX Fridays.

I think FOX will continue to flounder on Friday until they bring back GREED!


====================

Check Out Mark's Media Spotlight - Sons Of Tuscon - A First Look!
 
Posts: 7092 | Location: Chicago, IL | Registered: 20 September 2006Reply With QuoteReport This Post
Posted Hide Post
quote:
ABC – Modern Family (R)
Viewers: 4.28 million (#3), A18-49: 1.5/ 5 (#2)
ABC – Cougar Town (R)
Viewers: 4.18 million (#3), A18-49: 1.5/ 5 (#3)

Thats higher than new episodes of ABC's most recent comedies. Big Grin

When you have a good lead in...
quote:
ABC – 20/20
Viewers: 6.89 million (#2), A18-49: 2.2/ 7 (#1)
ABC – 20/20
Viewers: 7.33 million (#2), A18-49: 2.3/ 8 (#1)

I don't understand why 20/20 was not a winner. It had the highest demo last night.




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Posts: 6237 | Registered: 02 January 2008Reply With QuoteReport This Post
Posted Hide Post
How were Smallville premier numbers compared to the numbers the CW received last year on Friday?
 
Posts: 90 | Registered: 04 February 2008Reply With QuoteReport This Post
Posted Hide Post
quote:
NBC – Law & Order (season premiere)
Viewers: 6.05 million (#2), A18-49: 1.2/ 5 (#3)
NBC – Law & Order (season premiere)
Viewers: 6.52 million (#2), A18-49: 1.4/ 5 (#3)

Good viewership for a Friday night, very low demo.




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Posts: 6237 | Registered: 02 January 2008Reply With QuoteReport This Post

Picture of Marc Berman
Posted Hide Post
For the 13 episodes ordered, yes. But I doubt it will go on beyond that unless it can find some lead-in support.
quote:
Originally posted by tvfan182002:
Too bad for Dollhouse! i actually enjoyed last night's episode.

Marc, do you believe Fox will stick with this show? It has creative potential.


 
Posts: 11408 | Registered: 18 September 2006Reply With QuoteReport This Post

Picture of Marc Berman
Posted Hide Post
I agree on Greed!!! I still feel the need for it!
quote:
Originally posted by xwiseguyx:
Good for Medium. The numbers went up during the 2nd half hour which is a great start. It would be nice to see the show last a few more years.

Ghost Whisperer is a little lower than last season from what I recall, but still good numbers.

Do you really think NBC expected higher numbers for Jay Leno? I don't and they aren't as worried as Marc is making it sound. Remember that a 1.5 demo = 300 Million Profit. Let's keep that in mind here. For a true definition of a mess, see CW or FOX Fridays.

I think FOX will continue to flounder on Friday until they bring back GREED!


 
Posts: 11408 | Registered: 18 September 2006Reply With QuoteReport This Post
Posted Hide Post
aw i'm sad about the low ratings for GW, it hasn't had this low of a rating since Season 3. let's hope with the coming wks it rises again. that said, great to see compatibility like this out of GW.
 
Posts: 247 | Registered: 27 October 2007Reply With QuoteReport This Post
Posted Hide Post
I doubt Fox will even be seeing a 1.0 demo next week with Til Death, that'll bring things down even more. lol
 
Posts: 173 | Registered: 10 May 2008Reply With QuoteReport This Post
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What's really impressive to me are the ABC repeats last night. For shows that seem geared to a young audience (and that just ran one or two nights earlier) those are impressive numbers. I don't think Greys or Desperate Housewives ever repeat so well on Fridays, did they?

L&O did okay considering there didn't seem to be a lot of promotion for it (at least that I saw) I expect the audience may build as more of its regular audience who are home Fridays discover it.

I don't think Southland is ever going to air on Fridays. I'll bet Dateline stays put and Southland ends ups in one of the (many) holes that start to pop up on NBC's schedule.

Leno? eh... for a Friday, the numbers seemed okay. Certainly not great, but sadly, probably passable.
 
Posts: 198 | Registered: 22 September 2009Reply With QuoteReport This Post
Posted Hide Post
I'm not going to like this season. I hate time jumps. They have ruined a lot of shows.

quote:
Originally posted by XLR8:
aw i'm sad about the low ratings for GW, it hasn't had this low of a rating since Season 3. let's hope with the coming wks it rises again. that said, great to see compatibility like this out of GW.


Slightly addicted to House and How I Met Your Mother.
 
Posts: 229 | Location: Northern Ireland | Registered: 04 April 2009Reply With QuoteReport This Post
Posted Hide Post
quote:
Originally posted by xwiseguyx:

Do you really think NBC expected higher numbers for Jay Leno? I don't and they aren't as worried as Marc is making it sound. Remember that a 1.5 demo = 300 Million Profit. Let's keep that in mind here. For a true definition of a mess, see CW or FOX Fridays.


Agree that FOX (whose performance may have cost them winning the week in 18-49) and CW are a mess, but at the same time the low numbers for Leno are a concern. Sooner or later will effect the rest of the network and you can see lower results on other shows.


Start Here

 
Posts: 4186 | Registered: 20 September 2006Reply With QuoteReport This Post
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