Prime-Time Ratings:
Sunday 4/06/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 8.81 million, ABC: 8.73, NBC: 5.41, Fox: 4.84, CW: 1.01

-Adults 18-49:
ABC: 2.9 rating/8 share, Fox: 2.3/ 6, CBS: 2.1/ 6, NBC: 1.5/ 4, CW: 0.4/ 1

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Percent Change From the Year-Ago Evening (Sunday, April 8, 2007)
Fox: +13, NBC: -14, CW: -17, CBS: -26, ABC: -27

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Note: The fast national results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, April 6, 2008.

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-Yesterday’s Winners:
60 Minutes (CBS), Extreme Makeover: Home Edition R (ABC), Cold Case (CBS)

-Very Disappointing:
Monk (NBC), Psych (NBC)

-Yesterday’s Losers (Excluding Repeats):
Dateline (NBC), Everybody Hates Chris (CW), Dexter (CBS)

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-Ratings Breakdown:
ABC and CBS shared leadership on this uneventful Sunday, with CBS the most-watched network and ABC No. 1 among adults 18-49. But fewer than nine million viewers and a 2.9 rating in the demo is nothing to boast about. On that note…

CBS granddaddy 60 Minutes opened the evening with a dominant 9.80 million viewers and a second-place finish among adults 18-49 (1.4/ 5 -- tied with NBC’s Dateline) at 7 p.m. Also veteran America’s Funniest Home Videos on ABC was first in the demo (2.2/ 8) and second in total viewers, with 7.91 million. Next was NBC’s Dateline at 4.87 million viewers (#3) and a 1.4/ 5 among adults 18-49 (#2), followed by repeats of Fox’s King of the Hill (Viewers: #4, 3.06 million; A18-49: #2t, 1.3/ 4) and American Dad (Viewers: #4, 2.90 million; A18-49: #4, 1.3/ 4), and a repeat of America’s Next Top Model on the CW (Viewers: #5, 907,000; A18-49: #5, 0.3/ 1).

A repeat of ABC’s Extreme Makeover: Home Edition still managed to win the 8 p.m. hour, with 9.87 million viewers and a 3.1/ 9 among adults 18-49. Also airing in the time period was CBS’ suddenly addictive Big Brother 9 (Viewers: #2, 6.53 million; A18-49: #3, 2.2/ 6), which built from 60 Minutes by 57 percent in the demo; the debut on NBC of USA drama Monk (Viewers: #3, 5.65 million; A18-49: #4, 1.4/ 4); repeats of Fox’s The Simpsons (Viewers: #3, 5.54 million; A18-49: #2, 2.7/ 8) and King of the Hill (Viewers: #4, 5.19 million; A18-49: #2, 2.5/ 7); and the CW’s combination of Everybody Hates Chris (Viewers: #5, 938,000; A18-49: #5, 0.4/ 1) and a repeat of Aliens in America (Viewers: #5, 869,000; A18-49: #5, 0.3/ 1). Had the CW not been in such bad shape, Everybody Hates Chris may not have been renewed for a fourth season.

Leadership from 9-10 p.m. was tied as follows:

Sunday 9 p.m.
Cold Case (CBS)
Viewers: 11.82 million (#1: most-watched show of the evening), A18-49: 2.8/ 7 (#3)

Oprah’s Big Give (ABC)
Viewers: 9.42 million (#2), A18-49: 3.2/ 8 (#1 overall)

Rounding off the 9 p.m. hour were two repeat episodes of Fox’s Family Guy (Viewers: #3, avg. 6.19 million; A18-49: #2, avg. 3.1/ 8); the NBC debut of USA drama Psych (Viewers: #4, 4.02 million; A18-49: #4, 1.3/ 3); and the CW’s combination of The Game (Viewers: #5, 1.24 million; A18-49: #5, 0.6/ 1) and a repeat of canceled Girlfriends (Viewers: #5, 1.19 million; A18-49: #5, 0.5/ 1). Worth noting for The Game was growth out of the Aliens in America encore of 371,000 viewers and 100 percent in the demo. As for Monk and Psych on NBC: very disappointing.

Note: Oprah’s Big Give moves up one hour next week (in place of the pre-empted Extreme Makeover: Home Edition) to make way for the return of Desperate Housewives.

First at 10 p.m. was the season (or series) finale of ABC’s Here Come the Newlyweds, at 7.72 million viewers and a 3.2/ 8 among adults 18-49. A repeat of NBC’s Law & Order: SVU (Viewers: #t2, 7.10 million; A18-49: #3, 1.9/ 5) and Showtime drama Dexter on CBS (Viewers: #2t, 7.10 million; A18-49: #3, 1.9/ 5) were neck-and-neck.

Source: Nielsen Media Research data

My opinion on the cable shows: very good Dexter, respectable Monk, disappointing Psych

The retention for Dexter out of Cold Case -- 60 percent in total viewers, 75 percent among adults 18-49 -- was not so great.

quote:

Originally posted by robert:
My opinion on the cable shows: very good Dexter, respectable Monk, disappointing Psych

Cold Case really got a huge bump since it wasn't delayed by NCAA this week. Wow, it was up a drastic 0.2 in the demo. Yes, up to a huge 2.8 from a disappointing 2.6 from last week. :-)

Alright, let the CBS lobbyists begin their search for excuses it was low again this week...

quote:

Originally posted by Marc Berman:
The retention for Dexter out of Cold Case -- 60 percent in total viewers, 75 percent among adults 18-49 -- was not so great.

quote:

Originally posted by robert:
My opinion on the cable shows: very good Dexter, respectable Monk, disappointing Psych

The retention might not have been that good but the raw numbers are very good IMO. 7 million viewers and 1.9 for a cable show that some have already seen are not bad at all. And i actually don't like Dexter, so i'm objective

quote:

Originally posted by the128boy:
Cold Case really got a huge bump since it wasn't delayed by NCAA this week. Wow, it was up a drastic 0.2 in the demo. Yes, up to a huge 2.8 from a disappointing 2.6 from last week. :-)

Alright, let the CBS lobbyists begin their search for excuses it was low again this week...

I've already said Cold Case is a failure this year, but trust me all those sports overrun damaged this show a lot. Even so, more people is watching Cold Case than Lost. Not bad i guess

Cold Case has really sunk here lately and its mostly CBS's fault for scheduling it after Big Brother, which is completely incompatible. Anybody with a brain knows it belongs after fellow geezer fodder like 60 Minutes. It appears that even after a solid weekend, CBS will lose the demo to Fox. I don't know why NBC thinks Monk and Psych are good time period fillers, but whatever. The very least they could do is air them from 9 to 11 and have a 2 hour Dateline, which tends to do alright. I expect both Oprah and Newleyweds to return at some point. Dexter proved last night that its not overly accessible for the mass audiences of other CBS crime dramas.

quote:

Originally posted by robert:

quote:

Originally posted by the128boy:
Cold Case really got a huge bump since it wasn't delayed by NCAA this week. Wow, it was up a drastic 0.2 in the demo. Yes, up to a huge 2.8 from a disappointing 2.6 from last week. :-)

Alright, let the CBS lobbyists begin their search for excuses it was low again this week...

I've already said Cold Case is a failure this year, but trust me all those sports overrun damaged this show a lot. Even so, more people is watching Cold Case than Lost. Not bad i guess

What damaged it most was CBS's moronic decision to not keep the flow of the night with the Amazing Race, Big Brother, and Viva Laughlin filling time in between. Cold Case belongs after 60 Minutes.

quote:

Originally posted by robert:

quote:

Originally posted by Marc Berman:
The retention for Dexter out of Cold Case -- 60 percent in total viewers, 75 percent among adults 18-49 -- was not so great.

quote:

Originally posted by robert:
My opinion on the cable shows: very good Dexter, respectable Monk, disappointing Psych

The retention might not have been that good but the raw numbers are very good IMO. 7 million viewers and 1.9 for a cable show that some have already seen are not bad at all. And i actually don't like Dexter, so i'm objective

Oh so that suddenly makes it okay to have pathetic retention? This is time period filler. It probably won't ever return to CBS and if it does, then you know they have some real problems.

quote:

Originally posted by mushu_jj:
Oh so that suddenly makes it okay to have pathetic retention? This is time period filler. It probably won't ever return to CBS and if it does, then you know they have some real problems.

Well of course it is filler and it won't return to CBS, unless there is an actor strike. That said, it didn't do too bad.

quote:

Originally posted by mushu_jj:

quote:

Originally posted by robert:

quote:

Originally posted by Marc Berman:
The retention for Dexter out of Cold Case -- 60 percent in total viewers, 75 percent among adults 18-49 -- was not so great.

quote:

Originally posted by robert:
My opinion on the cable shows: very good Dexter, respectable Monk, disappointing Psych

The retention might not have been that good but the raw numbers are very good IMO. 7 million viewers and 1.9 for a cable show that some have already seen are not bad at all. And i actually don't like Dexter, so i'm objective

Oh so that suddenly makes it okay to have pathetic retention? This is time period filler. It probably won't ever return to CBS and if it does, then you know they have some real problems.

It might work OK as summer filler.

quote:

Oprah’s Big Give (ABC)
Viewers: 9.42 million (#2), A18-49: 3.2/ 8 (#1 overall)

ABC’s Here Come the Newlyweds, at 7.72 million viewers and a 3.2/ 8 among adults 18-49.

Newlyweds TIED oprah in the demo??? Only 1.7 mil off in viewers? I'm gonna say that considering 1) it's timeslot, 2) it's stability vs. Oprah bleeding viewers over the weeks, Newlyweds actually deserves a renewal first. Why not try putting that on after DWTS instead of the crumbling Bachelor franchise.

A few months ago some people said that The Game was only getting better number because of weaker competition.
Now its up against stronger competition than EHC and is doing way better (By CW's standards anyways...)
I wonder how The Game will hold when DH returns.

quote:

Anybody with a brain knows it belongs after fellow geezer fodder like 60 Minutes

Hehe! I almost spit out my coffee

3.1 in the demo for EM:HE? That's definately below par. I wonder what was up. I doubt it was the premier of Monk.