Prime-Time Ratings:
Friday 1/11/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 9.34 million, NBC: 6.84 million, Fox: 5.41, ABC: 4.92, CW: 4.81

-Adults 18-49:
CBS: 2.5 rating/8 share, NBC: 2.0/ 6, Fox: 1.7/ 5, CW: 1.6/ 5, ABC: 1.5/ 4

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
(Keep in mind that expectations are lower on the low HUT level Friday)
Ghost Whisperer (CBS), Moonlight (CBS), Numb3rs (CBS)

-Friday’s Losers (Excluding Repeats):
Friday Night Lights (NBC), 20/20 (ABC)

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-Ratings Breakdown:
An all night of original programming led CBS to Friday victory, with a first-place finish in every half hour courtesy of Ghost Whisperer (Viewers: 9.89 million; A18-49: 2.8 rating/9 share), Moonlight (Viewers: 8.38 million; A18-49: 2.3/ 7) and Numb3rs (Viewers: 9.75 million; A18-49: 2.5/ 8). While these results are far from extraordinary, they are still dominant. And that lands all three dramas in the listing of Friday winners.

NBC was second overall in households, total viewers and adults 18-49 as a result of 1 vs. 100 (Viewers: #2, 7.69 million; A18-49: #2, 1.9/ 6), which I still say is a better game show than Deal or No Deal, Friday Night Lights (Viewers: #3, 5.76 million; A18-49: #3, 1.9/ 6) and Las Vegas (Viewers: #2, 7.06 million; A18-49: #2, 2.1/ 6). Needless to say, these are three series on the fence for renewal for next season (if this damn writers strike is ever settled, that is).

Fox finished third care of repeat episodes of Bones (Viewers: #3, 5.78 million; A18-49: #5, 1.3/ 4) and House (Viewers: #2, 6.24 million; A18-49: #2, 2.1/ 6). And ABC and the CW shared the No. 4 and 5 spots, respectively. ABC was fourth in households and total viewers and last among adults 18-49 care of a repeat of Grey’s Anatomy (Viewers: #4, 4.57 million; A18-49: #4, 1.4/ 5), a repeat of Cashmere Mafia (Viewers: #5, 4.07 million; A18-49: #5, 1.3/ 4) and 20/20 (Viewers: #3, 6.12 million; A18-49: #3, 1.8/ 5). And the CW was just the opposite with Friday Night Smackdown! at 4.81 million viewers (#5) and a 1.6/ 5 in adults 18-49 (#4).

Great viewership numbers for Moonlight but it still needs better demos but I'm still hopeful it's going to be sticking around and a renewal !!!

Again disappointing numbers everywhere. Not even a show breaking 10 million. I know the HUT level is lower but still, depressing numbers.

CBS is vulnerable on Fridays bit it's still winning beacause the other networks are afraid to throw strong counter programming.

For example the following ABC lineup: Eli Stone, WMC, Boston Legal would put CBS in difficulty

quote:

Originally posted by Pam:
Great viewership numbers for Moonlight but it still needs better demos but I'm still hopeful it's going to be sticking around and a renewal !!!

If the strike doesn't end Moonlight will be renwed despite of the fact that it's bringing CBS's lineup down

quote:

Originally posted by robert:
Again disappointing numbers everywhere. Not even a show breaking 10 million. I know the HUT level is lower but still, depressing numbers.

CBS is vulnerable on Fridays bit it's still winning beacause the other networks are afraid to throw strong counter programming.


For example the following ABC lineup: Eli Stone, WMC, Boston Legal would put CBS in difficulty

What makes you think that Eli Stone would beat GW? Also, Moonlight has been up against WMC most of the season and has beaten WMC most of the season in the demo at least. As for BL, it might indeed hurt Numb3rs but it is way to expensive of a drama to put on Fridays, IMHO.

I think Eli Stone is going to be a huge it. Who won't like "Touched By An Angel" meets "Wham"!

quote:

Originally posted by Hawk-eye:

quote:

Originally posted by robert:
Again disappointing numbers everywhere. Not even a show breaking 10 million. I know the HUT level is lower but still, depressing numbers.

CBS is vulnerable on Fridays bit it's still winning beacause the other networks are afraid to throw strong counter programming.


For example the following ABC lineup: Eli Stone, WMC, Boston Legal would put CBS in difficulty

What makes you think that Eli Stone would beat GW? Also, Moonlight has been up against WMC most of the season and has beaten WMC most of the season in the demo at least. As for BL, it might indeed hurt Numb3rs but it is way to expensive of a drama to put on Fridays, IMHO.

quote:

Originally posted by Hawk-eye:

quote:

Originally posted by robert:
Again disappointing numbers everywhere. Not even a show breaking 10 million. I know the HUT level is lower but still, depressing numbers.

CBS is vulnerable on Fridays bit it's still winning beacause the other networks are afraid to throw strong counter programming.


For example the following ABC lineup: Eli Stone, WMC, Boston Legal would put CBS in difficulty

What makes you think that Eli Stone would beat GW? Also, Moonlight has been up against WMC most of the season and has beaten WMC most of the season in the demo at least. As for BL, it might indeed hurt Numb3rs but it is way to expensive of a drama to put on Fridays, IMHO.

WMC has beaten Moonlight not the other way around, BL would be neck in neck with Numbers, and Eli Stone might be a good challenger for GW.

And BL would pull pretty much the same numbers on Fridays as it does now especially since it's an old skewing show

NBC should just cut Friday Night Lights and air repeats of other shows, which would probaly bring in better ratings then FNL.

Robert you better recheck because ML has beaten WMC in the area of demos which is of great importance to the networks.

quote:

Originally posted by Pam:
Robert you better recheck because ML has beaten WMC in the area of demos which is of great importance to the networks.

And you should also recheck beacause WMC has beaten ML in the area of viewers number which is also of great importance to the networks. Trust me at this point ABC would jump up and down if they would beat CBS in viewers and lose by a narrow margin in demos

I don't see ABC crying beacause DWTS does rather poorly in demos

quote:

Originally posted by robert:

quote:

Originally posted by Pam:
Robert you better recheck because ML has beaten WMC in the area of demos which is of great importance to the networks.

And you should also recheck beacause WMC has beaten ML in the area of viewers number which is also of great importance to the networks. Trust me at this point ABC would jump up and down if they would beat CBS in viewers and lose by a narrow margin in demos

I don't see ABC crying beacause DWTS does rather poorly in demos

As somebody who feels the viewership is of equal importance ( hence my The Unit debate ) I've had several saying the demos are determining more times than not which shows are dropped and which shows stick around ..

quote:

Originally posted by Pam:

quote:

Originally posted by robert:

quote:

Originally posted by Pam:
Robert you better recheck because ML has beaten WMC in the area of demos which is of great importance to the networks.

And you should also recheck beacause WMC has beaten ML in the area of viewers number which is also of great importance to the networks. Trust me at this point ABC would jump up and down if they would beat CBS in viewers and lose by a narrow margin in demos

I don't see ABC crying beacause DWTS does rather poorly in demos

As somebody who feels the viewership is of equal importance ( hence my The Unit debate ) I've had several saying the demos are determining more times than not which shows are dropped and which shows stick around ..

Well the demos are important for the shows that are struggling to get renwed, i agree with that. But trust me if a show gets 15 million viewers nobody will cancel that show beacause it gets lower demos.

l still think that FNL should go to the cw and pair up with the loser of the decision to save either reaper or supernatural

Moonlight's situation is hard to understand. By canceling Close To Home CBS was trying to get much better demo numbers. But if we look at the one year ago numbers, C2H got 10 million viewers and 2.4 in demos. So thee logical thing for Moonlight would be to go. But i think CBS now realizes it's almost impossible to get high number demos on Friday, so maybe they'll keep Moonlight for another season. Maybe they'll try it next season on another night. It also depends a lot on the strike. There might be a problem getting new shows next season so why not keep one that pulls so-so numbers.

quote:

Originally posted by robert:
Well the demos are important for the shows that are struggling to get renwed, i agree with that. But trust me if a show gets 15 million viewers nobody will cancel that show beacause it gets lower demos.

I agree that demos should not be the only factor, but they are the most importent factor -and it has nothing to do with trust. Moreover, there is no show on any network on Fridays getting anywhere near 15 million viewers.