Prime-Time Ratings:
Friday 2/01/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
NBC: 6.80 million, CBS and Fox: 6.71 each, ABC: 4.84, CW: 4.64

-Adults 18-49:
NBC and Fox: 2.0 rating/6 share each, CBS: 1.6/ 5, ABC and CW: 1.4/ 4 each

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Note: Any prior rating results are based on the final nationals. Also, since the level of DVR penetration has increased from 9 percent in early 2006-07 to approximately 20 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
House R (Fox) – that’s it!

-Friday’s Losers (Excluding Repeats):
The night overall

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-Ratings Breakdown:
NBC was the most-watched network on this first Friday of the Feb. 2008 sweeps, while NBC and Fox tied for No. 1 among adults 18-49. Does anyone know, or even care, that this is a sweeps period?

NBC game show 1 vs. 100 won the 8 p.m. hour, with an unimpressive 7.87 million viewers and a 2.0 rating/6 share among adults 18-49. Next was a repeat of CBS’ Ghost Whisperer (Viewers: 7.31 million; A18-49: 1.8/ 6), followed by a repeat of Fox’s Bones (Viewers: 5.59 million; A18-49: 1.5/ 5), the first half of the CW’s Friday Night Smackdown! (Viewers: 4.23 million; A18-49: 1.4/ 4), and a repeat of Grey’s Anatomy on ABC (Viewers: 4.13 million; A18-49: 1.1/ 4). Overall, Friday Night Smackdown! averaged a typically respectable 4.64 million viewers and a 1.4/ 4 in the demo from 8-10 p.m.

Fox moved into the 9-10 p.m. winners circle care of a repeat of House at 7.83 million viewers and a 2.4/ 7 among adults 18-49. Comparably, that built from encore lead-in Bones by a hefty 2.24 million viewers and 60 percent in the demo. Also airing in the 9 p.m. hour was a repeat of CBS’ Moonlight (Viewers: #2, 5.91 million; A18-49: #3, 1.5/ 4), NBC’s lackluster Friday Night Lights (Viewers: #3, 5.64 million; A18-49: #2, 1.9/ 6), the second half of the CW’s aforementioned Friday Night Smackdown! (Viewers: #4, 5.04 million; A18-49: #3t, 1.5/ 4), and a repeat of ABC’s Desperate Housewives (Viewers: #5, 3.64 million; A18-49: #5, 1.0/ 3). Like Grey’s Anatomy, Desperate Housewives does not play well in repeats.

Leadership at 10 p.m. was split between NBC’s Las Vegas and a repeat of CBS’ Numb3rs, while ABC’s 20/20 was third. Take a look:

Friday 10 p.m.
Numb3rs R (CBS)
Viewers: 6.89 million (#1), A18-49: 1.6/ 5 (#3)

Las Vegas (NBC)
Viewers: 6.86 million (#2), A18-49: 2.1/ 6 (#1)

20/20 (ABC)
Viewers: 6.75 million (#3), A18-49: 2.0/ 6 (#2)

Source: Nielsen Media Research data (R = repeat)

Good to have you back, Marc.

It looks like ABC will once again struggle with CW for 4th place in your Friday ratings list. (although CW is the clear winner ove rthe 2 hours that it airs).

That Friday 10pm race is tight...as long as CBS is airing reruns against first run product on the other nets.

ABC actually beat The CW in the viewers, and tied in the demo. Better then last week

Hopeya had fun on yer days off, Marc! And thanx to Travis for ably filling in.

I useta like FNL, but I thought they shoulda ended it in season 1 with a dignified finale as the movie had, with closure as to what became of the chars as time passed.

Smackdown remains the CW's only positive outside something with Tyra Banks in it. Its 2nd half growth is worth noting.

IMO, not bad #s for a repeat of Moonlight.

Oh, well....typical moribund Saturday coming up...

quote:

Originally posted by yankeesrj12:
ABC actually beat The CW in the viewers, and tied in the demo. Better then last week

Now that is a statement you will never hear in an ABC press release.

All around horrible night... Monk and Psych probably outrated half the network shows last night.

NBC won the night, but they can't be happy about Friday Night Lights and Las Vegas loosing to reruns. Typical numbers for both shows though, so I suppose it's more that CBS and these Fox shows repeat well, but still... At least they can beat ABC's repeats.

Even House underperformed last night.

If Sunday's SB won't be a close match House won't do much better than it did on Tuesday

ABC Holds Lead After Two Nights of the 2008 February Sweep:

After two nights of the February Sweep, ABC continues to lead in the young adult demo, households and viewership averages, largely due to their strong opening Thursday night numbers.

After two nights of FOX numbers and one night of MyNetworkTV data, they are the only two networks showing year-over-year improvement. Of the remaining four networks, The CW is showing the least slippage while the encore-sked of CBS is showing the most significant year-over-year fall-off.

					nights	nights
demo	web	demo	demo	%	won	won
Rank	web	2008	2007	chg	2008	2007
1	ABC	3.33	4.23	-21%	1	1
2	FOX	2.60	2.01	29%	1	
3	NBC	2.41	3.51	-31%	1	
4	CBS	1.95	3.93	-50%		1
5	CW	1.43	1.65	-14%		
6	MNT*	0.50	0.30	67%		
	total	12.22	15.64	-22%	3	2
  

					nights	nights
HH	web	HH	HH	HH	won	won
rank	web	2008	2007	chg	2008	2007
1	ABC	5.8	7.7	-24%	1	1
2	CBS	5.6	8.4	-34%	1	1
3	FOX	5.3	3.1	72%	1	
4	NBC	4.4	6.0	-26%	1	
5	CW	2.5	2.8	-13%		
6	MNT*	0.8	0.5	60%		
	total	24.3	28.5	-14%	4	2
  

					nights	nights
viewers	web	viewers	viewers	viewers	won	won
rank	web	2008	2007	chg	2008	2007
1	ABC	9.188	11.485	-20%	1	1
2	FOX	8.513	4.800	77%		
3	CBS	8.445	13.185	-36%		1
4	NBC	6.817	9.613	-29%	1	
5	CW	4.010	4.600	-13%		
6	MNT*	1.310	0.680	93%		
	total	38.28	44.36	-14%	2	2
  

* MyNetworkTV is one night only.

This years and last years numbers are based upon final Nielsen numbers, except for last night which are based upon the FAST Nationals.

===

My thanks to those from the Thursday thread (Holly, Obveeus, Zedman2, Hawkeye) for your kind feedback about my Sweep reporting.

For those of you new to the forum, when it comes to Sweep reporting, I take off my cheerleading hat of hyperbole, and as a dutiful bloggernalist, I don the "no brag, just fact" ten-gallon hat of Will Sonnett.

For those who are participating in or following the outcome of the Sweep Prediction Game, you can zoom over to the pifeedback site where your predictions have been tabulated in a nice, easy-to-read chart.link to the Pifeedback Sweep Prediction Game

quote:

Originally posted by robycop3:
IMO, not bad #s for a repeat of Moonlight.

Great numbers. I'm sure some here will still say it was a lowly outing, but I'm very pleased with those numbers given the tv climate right now.

quote:

Originally posted by phaedre:

quote:

Originally posted by robycop3:
IMO, not bad #s for a repeat of Moonlight.

Great numbers. I'm sure some here will still say it was a lowly outing, but I'm very pleased with those numbers given the tv climate right now.

LOL. Those aren't great numbers, those are fantastic, phenomenal, outstanding numbers

Hello,

Any overnights for Stargate Atlantis which aired on SCI FI @ 10/9C? I was hoping with lower network competition cable did better.

Thanks!

quote:

Originally posted by robert:
Even House underperformed last night.

If Sunday's SB won't be a close match House won't do much better than it did on Tuesday

What! How can 80 million viewers guaranteed for a lead in not help? House will likely crack the 30 million viewer mark in my mind. It has a lot of viewers to start and will only be helped by the fact that 97% of its fans are probably watching the game before it.

quote:

Originally posted by robert:

quote:

Originally posted by phaedre:

quote:

Originally posted by robycop3:
IMO, not bad #s for a repeat of Moonlight.

Great numbers. I'm sure some here will still say it was a lowly outing, but I'm very pleased with those numbers given the tv climate right now.

LOL. Those aren't great numbers, those are fantastic, phenomenal, outstanding numbers

The numbers are not good in any sense. The only consolation it had last night was that it was a repeat and it only lost .3 of the demo for once, not .6 or .7 like usual.

Why in the world hasn't Disney fired the chimps in charge at ABC and put someone in place who will at least schedule Primetime, WMC repeats, and 20/20 on Fridays. That alone will improve the night significantly. Also, why didn't Eli Stone get an encore last night? Wouldn't that have made sense instead of airing a repeat of Housewives?

quote:

Originally posted by Briangate:
Hello,

Any overnights for Stargate Atlantis which aired on SCI FI @ 10/9C? I was hoping with lower network competition cable did better.

Thanks!

Cable ratings don't come in at the same time as network ratings. You'll probably have to wait until Tuesday when the finals come out.