Prime-Time Ratings:
Tuesday 7/01/08
-Total Viewers:
NBC: 10.30 million, CBS: 7.46, ABC: 7.16, Fox: 6.24, CW: 1.02
-Adults 18-49:
NBC: 2.8 rating/9 share, Fox: 2.7/ 9, ABC: 2.7/ 8, CBS: 1.5/ 5, CW: 0.4/ 1
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-Yesterday’s Winners:
Wipeout (ABC), America’s Got Talent (NBC), Hell’s Kitchen (Fox)
-Disappointing:
I Survived a Japanese Game Show (ABC)
-Yesterday’s Losers (Excluding Repeats):
The Moment of Truth (Fox)
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-Ratings Breakdown:
Led by America’s Got Talent, NBC won Tuesday with a first-place finish in both total viewers and adults 18-49. ABC and Fox tied for second (in rating) among adults 8-49.
Week two of ABC’s Wipeout (which finished first for the week of June 23 among adults 18-49) held up well, dominating in total viewers (9.43 million) and adults 18-49 (3.6 rating/13 share) from 8-9 p.m. One week earlier, Wipeout kicked-off with a very similar 9.98 million viewers and a 3.7/12 in the demo. Keep in mind that most new series decline in the vicinity of 10 to 20 percent in week two.
Week two of NBC’s competing Celebrity Family Feud lost some steam with 6.96 million viewers (#3) and a 2.0/ 7 among adults 18-49 (#3). Comparably, that was a decline of 1.86 million viewers (8.82 to 6.96 million) to and 13 percent in the demo (2.3/ 8 to 2.0/ 7) from its debut one week earlier.
Also airing in the 8 p.m. hour was a repeat of CBS’ NCIS (Viewers: #2, 8.03 million; A18-49: #4, 1.3/ 4), Fox’s fading The Moment of Truth (Viewers: #4, 4.60 million; A18-49: #4, 1.8/ 7), and a repeat of benched Beauty and the Geek on the CW (Viewers: #5, 847,000; A18-49: #5, 0.4/ 1).
NBC’s America’s Got Talent was the most-watched show of the evening, with a very healthy 11.98 million viewers and a 3.2/10 among adults 18-49 from 9-11 p.m. Take a look at the half-hour breakdown:
America’s Got Talent (NBC)
9:00 p.m. Viewers: 10.95 million (#1), A18-49: 2.9/ 9 (#2)
9:30 p.m. Viewers: 11.74 million (#1), A18-49: 3.1/ 9 (#2)
10:00 p.m. Viewers: 12.32 million (#1), A18-49: 3.4/10 (#1)
10:30 p.m. Viewers: 12.89 million (#1), A18-49: 3.6/11 (#1)
In week two news, ABC’s I Survived a Japanese Game Show lost a large chuck of the audience, with 6.33 million viewers (#4) and a 2.6/ 8 among adults 18-49 (#3) from 9-10 p.m. Comparably, that was down by 1.67 million viewers and 16 percent among adults 18-49 from it’s week-ago launch (Viewers: 8.00 million; A18-49: 3.1/ 9 on June 25). And retention out of the second half of lead-in Wipeout (Viewers: 10.03 million; A18-49: 3.9/13 at 8:30 p.m.) was just 63 percent in total viewers and 67 percent in the demo.
Also airing in the 9 p.m. hour was Hell’s Kitchen on Fox (Viewers: #3, 7.88 million; A18-49: #1, 3.6/11), CBS’ 48 Hours Mystery (Viewers: #3, 7.63 million; A18-49: #4, 1.7/ 5), and a repeat of Reaper on the CW (Viewers: #3, 1.19 million; A18-49: #5, 0.5/ 1).
Tied for the No. 2 spot at 10 p.m. behind the second-half of America’s Got Talent on NBC was a repeat of CBS’ recently relocated Without a Trace (Viewers: #2, 6.72 million; A18-49: #3, 1.6/ 5) and ABC’s Primetime: The Outsiders (Viewers: #3, 5.72 million; A18-49: #2, 2.1/ 6).
Source: Nielsen Media Research data