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Originally posted by RoyBoyCF:

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Originally posted by mushu_jj:
Too bad they fail to utilize it and produce a solid hit behind it.

A bit harsh for a show everyone knows is going to end. Although, you're right. There's a new sitcom next year and it's going to a completely different night.

Apparently you haven't seen NBC's lineup. In the fall, extra episodes of the Office (meaning repeats galore later on in the season or perhaps early in the season) and SNL Extras fill the slot with an Office spinoff taking over come spring. How original. The rest of the night remains the same til February, when the Apprentice replaces the retiring ER.

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Originally posted by Hawk-eye:

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Originally posted by Obveeus:

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Originally posted by yankeesrj12:
I read all of that, and she seems like a complete idiot. How can you make a network to just a certain age group?

No. Everyone on this messageboard is a complete idiot.

More seriously though, marketing to youth and then letting the network grow as the audience ages IS the smart way to do things. It worked for FOX and it can work for CW. Unfortunately, people will continue to slam CW for years to come, then claim that they were right all along when CW starts 'expanding to a wider audience' as their core viewership ages.

Yes, but Fox was successful with letting itself grow as its audience aged because it had shows that kept their audience coming back. Where is the CW's Simpsons, X-Files, 90210, Melrose and heck, even Married With Children? Sorry, Gossip Girl has yet to have the impact of those two young targeted Fox soaps. Similarly, when FOX did it they were only competing against the "Big Three," with smaller cable penetration and most importantly less choices in entertainment. Finally, FOX had much less of a budgetary worry with MR. Murdock more willing to spend than CBS and Warners appear to be.

And you didn't even mention how this started off with established hits to begin with. Their inability to market to the younger viewers has been the main problem. In fact, the WB became a network people went to because they put stuff that more people than just teens would watch. 7th Heaven, Gilmore Girls, Smallville, and even Reba are good examples of this. Shows with established cores in 12-34s but parents often times watched too increasing the audience as time went on. The CW doesn't even want to attempt to reach out to these viewers. To them, its all about this target demo. Not anybody else and not they don't even want to consider this audience (think Reaper).

I wonder if the 30 Rock (The Alec Baldwin Show with Tina Fey as the foil) writers are ever going to have Tracy Morgan's character say the line "Feets do yo stuff!", or have Baldwin appear in black face in another bonding scene with Morgan.