Prime-Time Ratings:
Monday 4/21/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 13.15 million, CBS: 11.46, NBC: 9.86, Fox: 8.34, CW: 2.63

-Adults 18-49:
CBS: 4.0 rating/10 share, ABC: 3.5/ 9, NBC: 2.8/ 7, Fox: 2.6/ 7, CW: 1.3/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), Rules of Engagement (CBS), CSI: Miami (CBS)

-Honorable Mention:
Deal or No Deal (NBC), How I Met Your Mother (CBS)

-Disappointing:
The Big Bang Theory (CBS), Samantha Who? (ABC)

-Yesterday’s Losers (Excluding Repeats):
Gossip Girl (CW), The Bachelor: London Calling (ABC)

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-Ratings Breakdown:
ABC danced its way to another Monday total viewer victory, while CBS was No. 1 among adults 18-49. Third overall in both categories was NBC, followed by Fox and the CW.

ABC’s Dancing With the Stars continues to deliver for ABC, with a healthy 17.82 million viewers and a 4.3 rating/11 share among adults 18-49 from 8-9:30 p.m. Take a look at the half-hour breakdown:

Dancing With the Stars (ABC)
8:00 p.m. – Viewers: 15.97 million (#1), A18-49: 3.7/11 (#1)
8:30 p.m. – Viewers: 18.10 million (#1), A18-49: 4.4/11 (#1)
9:00 p.m. – Viewers: 19.38 million (#1), A18-49: 4.7/11 (#2)

Sadly, it looks like the amazing Marlee Matlin will probably be exiting tonight. As for Marissa Jaret Winokur, Sony Pictures Television made the right decision signing this burst of energy to host her own daytime talk show in fall 2009.

All is not necessarily well on Monday for ABC, however, with 9:30 p.m. occupant Samantha Who? dipping to 10.13 million viewers (#3) and a 2.9/ 7 among adults 18-49 (#3), followed by The Bachelor: London Calling at a last-place finish in both total viewers (7.66 million) and adults 18-49 (2.7/ 7) from 10-11 p.m. Retention for Samantha Who? out of the last half-hour of Dancing With the Stars was just 52 percent in viewers and 62 percent in the demo.

CBS opened the evening on a disappointing note, with should-be-addictive The Big Bang Theory at just 7.51 million viewers (#4) and a 2.9/ 8 among adults 18-49 (#2) at 8 p.m. Next was How I Met Your Mother (Viewers: #3, 8.52 million; A18-49: #2, 3.7/ 9), which built by a hefty 28 percent among adults 18-49, followed by the always reliable Two and a Half Men (Viewers: #2, 13.28 million; A18-49: #1, 4.9/12) and Rules of Engagement (Viewers: #2, 10.63 million; A18-49: #1, 4.1/10), which held a comfortable 84 percent of Two and a Half Men’s adults 18-49 rating. Potentially concerning, however, is still dominant CSI: Miami (Viewers: 14.42 million; A18-49: 4.3/12 at 10 p.m.), which was down by a noticeable 2.60 million viewers and 17 percent among adults 18-49 year-to-year (Viewers: 17.02 million; A18-49: 5.2/14 on April 23, 2007). Has the CSI franchise sprung a leak?

NBC got some mileage out of a two-hour edition of Deal or No Deal, which averaged 10.02 million viewers and a 2.6/ 7 among adults 18-49 from 8-10 p.m. Here is the half-hour breakdown:

Deal or No Deal (NBC)
8:00 p.m. – Viewers: 8.15 million (#3), A18-49: 2.0/ 6 (#4)
8:30 p.m. – Viewers: 10.07 million (#2), A18-49: 2.7/ 7 (#4)
9:00 p.m. – Viewers: 9.73 million (#3), A18-49: 2.7/ 7 (#3)
9:30 p.m. – Viewers: 12.12 million (#1), A18-49: 3.2/ 8 (#2)

Next was the already renewed for midseason Medium, which was second in both total viewers (9.54 million) and adults 18-49 (3.1/ 8) at 10 p.m.

Fox was on the Monday map care of the underrated Bones (Viewers: #3, 8.64 million; A18-49: #3, 2.7/ 7) and a repeat of House (Viewers: #4, 8.04 million; A18-49: #4, 2.6/ 7). But an original episode of the CW’s Gossip Girl limped out of the gate with a distant fifth-place 2.44 million viewers and a 1.3/ 3 among adults 18-49 from 8-9 p.m. That led into One Tree Hill with 2.82 million viewers and a 1.4/ 3 in the demo, which deserves positive mention for the slight growth out of Gossip Girl.

Source: Nielsen Media Research data

Samantha Who? is no longer a hit.
BBT is dying
Kudos to 2.5 Men
Bones will never be a hit.
OTH for me is the biggest winner last night.

OMFG!!!! Gossip Girl is a bomb. The CW wasted all of their promotions on a show that can't even get 2.5 million viewers. What did we learn, bad soft porn ads don't attract viewers. Next year, CW will do the same thing with 90210. They will dump all their money in the thing, hopefully it hits. If not, CW is in deep trouble.

Marissa Jaret Winokur is getting a talk show? I may be in the minority, but I find her over the top and annoying. It'll be gone by 2010.

BBT and SW will never be a huge comedy hit. SW gets a huge help with the timeslot and BBT is a concept of limited growth and appeal. I can't figure out why Rules of Engagement and Christine are on the bubble yet BBT has its pickup already. Obviously it was a case of just renewing any new show so it wasn't a total loss for CBS this season.

CSI: Miami is the weakest link of the franchise. That being said, CBS is worrying about it at all. CSI: Alaska here we come!

quote:

Fox was on the Monday map care of the underrated Bones (Viewers: #3, 8.64 million; A18-49: #3, 2.7/ 7)

Bones is about the only show to grow from last week's numbers.

Season 3 has been a very good year for this sleeper hit.

OMFG! Ostroff must've had a heart attack seeing this numbers. Not only that it's doing horrible but GG is also dragging OTH down.

I have an andvice for her: after not showing it on the web maybe it would be better to not show GG on the TV also

quote:

CSI: Miami is the weakest link of the franchise. That being said, CBS is worrying about it at all. CSI: Alaska here we come!

\
I think CSI: NY is the weakest link.

quote:

Originally posted by WlcmBlueBloodWorstEnemy:
OMFG!!!! Gossip Girl is a bomb. The CW wasted all of their promotions on a show that can't even get 2.5 million viewers. What did we learn, bad soft porn ads don't attract viewers. Next year, CW will do the same thing with 90210. They will dump all their money in the thing, hopefully it hits. If not, CW is in deep trouble.

Marissa Jaret Winokur is getting a talk show? I may be in the minority, but I find her over the top and annoying. It'll be gone by 2010.

BBT and SW will never be a huge comedy hit. SW gets a huge help with the timeslot and BBT is a concept of limited growth and appeal. I can't figure out why Rules of Engagement and Christine are on the bubble yet BBT has its pickup already. Obviously it was a case of just renewing any new show so it wasn't a total loss for CBS this season.

CSI: Miami is the weakest link of the franchise. That being said, CBS is worrying about it at all. CSI: Alaska here we come!

Why on Earth is CSI Miami the weakest link. It's getting 2-3 million viwers than CSINY. And it's doing good in demos also

quote:

CBS opened the evening on a disappointing note, with should-be-addictive The Big Bang Theory at just 7.51 million viewers (#4) and a 2.9/ 8 among adults 18-49 (#2) at 8 p.m. Next was How I Met Your Mother (Viewers: #3, 8.52 million; A18-49: #2, 3.7/ 9)

Both shows are doing better than last years numbers. For a freshman comedy, BBT is doing very well in the leadoff spot against very tough competition.

Is GG a SF series? Beacause these 16 year old teens don't eat, don't learn, don't go to school, don't watch TV, don't listem music. They just have sex.

quote:

Fox was on the Monday map care of the underrated Bones (Viewers: #3, 8.64 million; A18-49: #3, 2.7/ 7)

quote:

Bones is about the only show to grow from last week's numbers.

Season 3 has been a very good year for this sleeper hit.

I bet Bones will tick up a bit from now onw with original House and some strong upcoming eps. Still pretty good in a brutal timeslot. This week, I had to miss BBT for the return of GG.

quote:

Originally posted by TV-aholic:

quote:

CBS opened the evening on a disappointing note, with should-be-addictive The Big Bang Theory at just 7.51 million viewers (#4) and a 2.9/ 8 among adults 18-49 (#2) at 8 p.m. Next was How I Met Your Mother (Viewers: #3, 8.52 million; A18-49: #2, 3.7/ 9)

Both shows are doing better than last years numbers. For a freshman comedy, BBT is doing very well in the leadoff spot against very tough competition.

I agree. Stick Samantha Who there or Miss Guided or any other freshman show and they probably wouldn't do much better. I know they don't need comedies, but if Fox cancels Til Death or Back to You, it would provide an opportunity for CBS to launch a new 2 hour comedy block somewhere (Sundays ring a bell). Both B2Y and Til Death could fill an hour along with HIMYM and Christine and you would have a night.

I keep meaning to watch Gossip Girl--for the sex scenes. If they'd just broadcast a digest version, consisting entirely of sex scenes, I'd probably remember it was on. Probably.

Wow! GG did HORRIBLE last night (even for the CW). This show was PLASTERED all over the internet and magazines, and it couldn't even get 3 million viewers? Even worse is how CW wasted TONS of cash on this junker, when it could have been promoting other programming.

Major disaster.

You would think that CBS would have learned their lesson with The Class last year when they tried to use it in the lead off spot. You cannot put a freshman sitcom in the lead off spot against such tough competition. I mean no one seems to mention how the show was doing fine until Bones and DOND joined the time slot. The competition is fierce and a show without such a loyal audience and no lead in is hurting. They need to switch BBT and HIMYM back again, and I bet the ratings reverse. CBS is really hurting BBT with the time slot. HIMYM is better able to hold up against this competition, because it has a more loyal audience after 3 years on the air. BBT needs a lead in at this point in its development.

quote:

Originally posted by robert:
Why on Earth is CSI Miami the weakest link. It's getting 2-3 million viwers than CSINY. And it's doing good in demos also

Its not the weakest CSI, but is down by pretty considerable numbers. Down more year to year than Housewives which people completely threw to the dogs yesterday.