Prime-Time Ratings:
Sunday 9/14/08
-Total Viewers:
NBC: 14.64 million, CBS: 10.14, ABC: 6.43, Fox: 5.15, CW: 2.01
-Adults 18-49:
NBC: 5.9 rating/15 share, CBS: 3.0/ 8, Fox: 2.1/ 6, ABC: 2.1/ 5, CW: 0.8/ 2
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-Countdown to the Start of the New Season:
7 days
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-Yesterday’s Winners:
Football Prime-Time Overrun (CBS), Sunday Night Football: Pittsburgh at Cleveland (NBC)
-Yesterday’s Losers (excluding repeats)
We’ll give the night a pass
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-Ratings Breakdown:
Football ignited NBC led the Sunday troops with the Pittsburgh at Cleveland match-up at an estimated 15.75 million viewers and a 6.3 rating/16 share for the prime-time portion (from 8-11 p.m.). Earlier in the evening on NBC was the football pre-game at 6.99 million viewers (#3) and a 2.7/ 8 (#2) among adults 18-49 from 7-8 p.m. Keep in mind, of course, that results for any live sporting event are always approximate.
Due to an estimated 45-minute prime-time football overrun, all results on CBS are approximate. Following football was 60 Minutes, a Big Brother 10 clips show, and repeats of Cold Case and CSI: Miami. Here is the half-hour breakdown:
CBS/Sunday
7:00 p.m. – Viewers: 18.91 million (#1), A18-49: 6.5/20 (#1)
7:30 p.m. – Viewers: 16.02 million (#1), A18-49: 4.9/14 (#1)
8:00 p.m. – Viewers: 11.61 million (#1), A18-49: 2.8/ 8 (#2)
8:30 p.m. – Viewers: 8.90 million (#2), A18-49: 2.4/ 6 (#3)
9:00 p.m. – Viewers: 7.22 million (#2), A18-49: 2.2/ 5 (#3)
9:30 p.m. – Viewers: 5.69 million (#2), A18-49: 1.7/ 4 (#4)
10:00 p.m. – Viewers: 6.39 million (#2), A18-49: 1.6/ 4 (#3)
10:30 p.m. – Viewers: 6.35 million (#2), A18-49: 1.5/ 4 (#3)
ABC finished a distant third in total viewers and fourth among adults 18-49 with its encore combination of America’s Funniest Home Videos (Viewers: #2, 7.54 million; A18-49: #3, 2.1/ 6), Extreme Makeover: Home Edition (Viewers: #3, 7.14 million; A18-49: #3t, 2.3/ 6), and two episodes of Desperate Housewives (Viewers: 5.53 million; A18-49: 2.0/ 5 from 9-11 p.m.). Next was Fox care of back-to-back repeats of The Simpsons (Viewers: #4, avg. 4.06 million; A18-49: #4, avg. 1.7/ 5 from 7-8 p.m.) and a repeat of the two-hour Fringe pilot (Viewers: #4, 5.70 million; A18-49: #2, 2.4/ 6 from 8-10 p.m.). And the CW was above-average with its encore line-up of One Tree Hill (Viewers: #5, 1.30 million; A18-49: #5, 0.5/ 1), Privileged (Viewers: #5, 2.01 million; A18-49: #5, 0.8/ 2) and America’s Next Top Model (Viewers: #5, 2.73 million; A18-49: #5, 1.2/ 3). Keep in mind that Fox aired The Emmy Awards on the year-ago Sunday, which resulted in the steep year-to-year erosion.
Source: Nielsen Media Research data