Prime-Time Ratings:
Monday 5/12/08

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 14.04 million, Fox: 12.13, CBS: 11.44, NBC: 6.14, CW: 2.65

-Adults 18-49:
Fox: 4.5 rating/12 share, CBS: 4.0/10, ABC: 3.7/10, NBC: 2.2/ 6, CW: 1.2/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 13 percent at this same point last year to approximately 23 percent at present, the overall results may be negatively impacted.

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-Yesterday’s Winners:
Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), CSI: Miami (CBS)

-Honorable Mention:
How I Met Your Mother (CBS), Bones (Fox), Medium (NBC)

-Yesterday’s Losers (Excluding Repeats):
American Gladiators (NBC)

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-Ratings Breakdown:
It was a Monday of mixed leadership, with the home of Dancing With the Stars, ABC, the most-watched network, and House-ignited Fox No. 1 among adults 18-49. CBS dipped to third in total viewers, with a second-place finish among adults 18-49. NBC was fourth in both categories, followed by the CW.

Dancing With the Stars opened the night for ABC with a hefty 18.27 million viewers and a 4.2 rating/11 share among adults 18-49 from 8-9:30 p.m., building in every half-hour as follows:

Dancing With the Stars (ABC)
8:00 p.m. Viewers: 16.81 million (#1), A18-49: 3.7/11 (#1)
8:30 p.m. Viewers: 18.37 million (#1), A18-49: 4.1/11 (#1)
9:00 p.m. Viewers: 19.63 million (#1), A18-49: 4.7/11 (#3)

Sorry, Marissa Jaret Winokur, but it looks like your time is up.

Lead-out Samantha Who?, which is the only half hour sitcom on ABC’s fall 2008 line-up, dipped to 11.02 million viewers (#2) and a 3.2/ 8 among adults 18-49 (#3) at 9:30 p.m., followed by the season-finale of The Bachelor: London Calling at an improved 9.19 million viewers (#2) and a 3.3/ 8 among adults 18-49 (#2) at 10 p.m. Let’s be honest: without the support of Dancing With the Stars, Samantha Who? would lose considerable steam. Fans of The Bachelor, meanwhile, don’t need to fret: the cornball reality-competition will be returning in midseason.

Fox kick-off the evening with underrated drama Bones at 9.42 million viewers (#2) and a third-place 3.2/ 9 among adults 18-49 from 8-9 p.m. But the real star of the night for Fox was, of course, part one of the two-part season-finale of Fox, which rose to 14.84 million viewers (#2) and a 5.8/14 among adults 18-49 from 9-10 p.m.

CBS had a typical Monday with its combination of The Big Bang Theory (Viewers: #3, 7.88 million; A18-49: #3, 2.9/ 9), How I Met Your Mother (Viewers: #3, 9.02 million; A18-49: #2, 3.8/10), Two and a Half Men (Viewers: #3, 13.70 million; A18-49: #2, 5.0/12), Rules of Engagement (Viewers: #3, 10.72 million; A18-49: #2, 4.1/10) and CSI: Miami (Viewers: #1, 13.66 million; A18-49: #1, 4.0/10). Worth noting was the 31 percent growth in the demo for How I Met Your Mother out of The Big Bang Theory. Maybe Britney Spears should sign-on as a regular!

The return of NBC’s American Gladiators scored minimal interest, with a mere 4.92 million viewers (#4) and a 1.9/ 5 among adults 18-49 (#4) from 8-10 p.m. But the season-finale of lead-out Medium rose to a respectable (but still third-place) 8.57 million viewers and a 2.9/ 8 among adults 18-49 at 10 p.m.

The CW had above average results with its revised line-up of Gossip Girl (Viewers: #5, 2.64 million; A18-49: #5, 1.2/ 3) and One Tree Hill (Viewers: #5, 2.65 million; A18-49: #5, 1.2/ 3), which fit like a glove together (and will remain on the night in 2008-09).

Source: Nielsen Media Research data

WOW. What happened to American Gladiators?!

quote:

Originally posted by Marc Berman:
The return of NBC’s American Gladiators scored minimal interest, with a mere 4.92 million viewers (#4) and a 1.9/ 5 among adults 18-49 (#4) from 8-10 p.m.

OUCH!

Marc, you and Travis posted the ratings at the same time.

Not to bad for House.

Peace!!

The CW had above average results with its revised line-up of Gossip Girl (Viewers: #5, 2.64 million; A18-49: #5, 1.2/ 3) and One Tree Hill (Viewers: #5, 2.65 million; A18-49: #5, 1.2/ 3), which fit like a glove together (and will remain on the night in 2008-09).

Source: Nielsen Media Research data[/QUOTE]

If that's true they are losing me as a viewer....Looks like oth is going to be reglated to online duty with pb and scc much better shows at this point

Marc, I thought you needed me to post the ratings today... you can delete the thread I made! Do you still need the next three days?

Man, Kind of Sucks to be NBC right now.

AG looks really bad. I wonder how long they'll keep it on Monday nights? Perhaps a move to either Friday or Saturday nights is needed. At least that 5 million number looks better on one of those nights.

quote:

Originally posted by Marc Berman:
The return of NBC’s American Gladiators scored minimal interest, with a mere 4.92 million viewers (#4) and a 1.9/ 5 among adults 18-49 (#4) from 8-10 p.m. But the season-finale of lead-out Medium rose to a respectable (but still third-place) 8.57 million viewers and a 2.9/ 8 among adults 18-49 at 10 p.m.

Thank God Gladiators bombed. That show was overrated from day one when it came back. Nostalgia was wearing off last February and now its going to wear even thinner thanks to 90 minute episodes each week. Way to go NBC!

I think the reason AG did so badly is simple- they premiered it two weeks too early. They were sort of forced to by the calendar unfortunately (they have to get all 13 eps in before the Olympics). If you had premiered it Memorial Day, or the week after, I think you'd see it a lot higher (and let's see what happens after DWTS and House finish their seasons). I don't think NBC is going to panic yet- I'd think they'd have to had expected it, premiering against the next-to-last week of DWTS and the first part of the House finale...Now if it gets to mid-June and it's this bad, then you've got trouble.

I hear that ABC was ready to give the adventures of old christine a 22 episode order if CBS gave less -- so that forced CBS to give it 22 episodes.

Great news, but I feel like ABC would treat it better (maybe giving samantha who's slot) than CBS. But just great great news that it is on the air -- I just don't know where

Also, hear that rules, mother and the unit and reaper are saved. Moonlight looks like its getting axed.

What a loser NBC! hahahahaha

and the tired Bachelor beating Medium, priceless.

Deadline Hollywood Daily is reporting that Moonlight is officially canceled.

Hollywood Reporter, DHD and Ausiello all report that HIMYM, Old Christine, Rules of Engagement, and the Unit have all officially been renewed.

Shark is canceled.

quote:

Originally posted by weaklink75:
I think the reason AG did so badly is simple- they premiered it two weeks too early. They were sort of forced to by the calendar unfortunately (they have to get all 13 eps in before the Olympics). If you had premiered it Memorial Day, or the week after, I think you'd see it a lot higher (and let's see what happens after DWTS and House finish their seasons). I don't think NBC is going to panic yet- I'd think they'd have to had expected it, premiering against the next-to-last week of DWTS and the first part of the House finale...Now if it gets to mid-June and it's this bad, then you've got trouble.

I don't think it will improve much. NBC puts lots of hype into this and got nothing out of it. The nostalgia factor wore off quickly in the winter and now people really don't see the need to return.

quote:

Originally posted by lopez:
What a loser NBC! hahahahaha

and the tired Bachelor beating Medium, priceless.

But Medium grew out of its lead in by a very healthy 3 million viewers. The Bachelor lost lead in from the overrated Samantha Who.

With WMC getting the ax, ABC should move BL back to Tuesdays to end the season. They are completely wasting the post-Dancing slot now.